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24 hours in > 3000+ visitors > 550+ signups > 8 paying users so far 3 new features added > schema > search engine results page > web vitals next, i am adding 2 big things > pSEO > AEO, GEO, and AI search optimization once pSEO and AEO,... show more

Kalash

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33,674 views • 8 months ago •via X (Twitter)

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SEO, AEO, GEO. Same goal, three different games. SEO gets your book on the front shelf where people can find it, winning on Google and Bing. AEO is the kid the teacher calls on, showing up in "People Also Ask" boxes and voice assistants like Siri. GEO is the teacher writing your name next to the answer, appearing in ChatGPT, Perplexity, and AI Overviews. Master all three and you're everywhere your audience is searching. Want the one tool I use to manage all three? Comment "MARKETING" and I'll send it your way.

SEO, AEO, GEO. Same goal, three different games. SEO gets your book on the front shelf where people can find it, winning on Google and Bing. AEO is the kid the teacher calls on, showing up in "People Also Ask" boxes and voice assistants like Siri. GEO is the teacher writing your name next to the answer, appearing in ChatGPT, Perplexity, and AI Overviews. Master all three and you're everywhere your audience is searching. Want the one tool I use to manage all three? Comment "MARKETING" and I'll send it your way.

Neil Patel

17,340 views • 15 days ago

While we have a plethora of utilities currently live and in development. this weekend we are rolling out new updates to the AI Search Engine. The next element in this particular utility is adding conversational AI. Take a sneak peak at $TRUMP, its price action and related tweets and web searches. We are about to expand it with more pertinence. #ai $SPECT

While we have a plethora of utilities currently live and in development. this weekend we are rolling out new updates to the AI Search Engine. The next element in this particular utility is adding conversational AI. Take a sneak peak at $TRUMP, its price action and related tweets and web searches. We are about to expand it with more pertinence. #ai $SPECT

SPECTRE AI

19,025 views • 1 year ago

$understanding GEO, AI search and how to get traffic (and money) from it: my head exploded when I heard that "AI search converts at 10–40% vs 1–2% from SEO." okay, so what do we need to know about generative search aka GEO: ai search (perplexity, chatgpt, gemini) is still just a fraction of google’s volume… but the traffic is insanely high intent. here’s why: when someone asks “what’s the best xyz tool,” the model: – explodes it into 100+ derivative queries – scrapes ~1,000 pages – synthesizes all that into an answer so by the time they click, they’ve basically sat through a thousand-page sales deck delivered by a neutral third party. they land on your site credit card in hand. the playbook laid out on The Startup Ideas Podcast (SIP) 🧃: – track which URLs LLMs scrape (PromptWatch, AI SEO Tracker etc) – pay ~$500 (or affiliate rev share) to get mentioned on those pages – show up in ai answers within 24 hours traditional SEO = 6–12 months of waiting. pure arbritage not sure how long this lasts but in the meantime im rooting for you$

understanding GEO, AI search and how to get traffic (and money) from it: my head exploded when I heard that "AI search converts at 10–40% vs 1–2% from SEO." okay, so what do we need to know about generative search aka GEO: ai search (perplexity, chatgpt, gemini) is still just a fraction of google’s volume… but the traffic is insanely high intent. here’s why: when someone asks “what’s the best xyz tool,” the model: – explodes it into 100+ derivative queries – scrapes ~1,000 pages – synthesizes all that into an answer so by the time they click, they’ve basically sat through a thousand-page sales deck delivered by a neutral third party. they land on your site credit card in hand. the playbook laid out on The Startup Ideas Podcast (SIP) 🧃: – track which URLs LLMs scrape (PromptWatch, AI SEO Tracker etc) – pay ~$500 (or affiliate rev share) to get mentioned on those pages – show up in ai answers within 24 hours traditional SEO = 6–12 months of waiting. pure arbritage not sure how long this lasts but in the meantime im rooting for you

GREG ISENBERG

119,385 views • 1 year ago

(1/2) AI in Search continues to make it easier to ask Google *anything* and get a helpful response. Today, I'm excited to share another step towards that vision: AI Mode – our most powerful AI search – is coming to the Chrome address bar. This means you can use AI Mode to ask complex, multi-part questions right from the same place you already search and browse the web from Chrome. And you can quickly ask follow-up questions and explore more content from across the web. We’re rolling this out to users in the U.S. later this month and will expand to more countries and languages in the weeks ahead.

(1/2) AI in Search continues to make it easier to ask Google anything and get a helpful response. Today, I'm excited to share another step towards that vision: AI Mode – our most powerful AI search – is coming to the Chrome address bar. This means you can use AI Mode to ask complex, multi-part questions right from the same place you already search and browse the web from Chrome. And you can quickly ask follow-up questions and explore more content from across the web. We’re rolling this out to users in the U.S. later this month and will expand to more countries and languages in the weeks ahead.

Robby Stein

31,457 views • 11 months ago

I thought AEO (read: SEO for LLMs) was a hunk of bullsh*t. And then i spoke to KippBodnar.eth, CMO of HubSpot, who knocked the skepticism out of me. His first jab: In one year, they grew AI search traffic by 15x. It went from rounding error to real line item on the P&L. His second jab: AI search conversion rates are 5x higher than Google search. On some queries, 13x higher. His hook: 60% of AI citations don't come from the top 20 Google results. The companies dominating Google aren't automatically winning in AI search, which creates a huge advantage for early adopters. He then took me through his process for crushing AEO & seeing results in days, not months (like SEO): 1) Grade: your current AEO presence across ChatGPT, Perplexity, and Gemini with a tool like Hubspot's AEO grader. 2) Restructure: your content into chunked, answer-first pages with natural language headers. - one consolidated page, not 8-10 interlinked pages - lead with natural language questions like "What is X?" - 1-2 paragraph sections, not 1,000 word sections - table of contents on a single page 3) Separate: Mentions from citations and optimize differently for each - Mention = when AI references your brand or product in its answer but doesn't link to you - Citation = when an AI references you AND links to your page 4) Open up: your information — ungate content, build Reddit presence, make pricing public - Optimize for entity understanding: how well do AI models understand what your company does, based on every signal from Reddit to review sites, awards lists to help docs 5) Tool up: with AEO-specific software to track prompts and share of voice - Check out Xfunnel or Limey[.]ai 6) Rethink attribution: measure source of customers, not source of traffic. - Metrics that matter: share of voice, citation count, sentiment, mention frequency, source of customers not traffic

Alex Lieberman

98,635 views • 7 months ago

✨ Today I rebuilt 🏔️ AltaVista Search, the main search engine before Google existed The problem: if you press the 🔍Search button in MSIE4 it'll open a sidebar with AltaVista in it that opens: http:// home . microsoft . com/search/search.asp But that URL doesn't resolve anymore of course, so how do I make this work? I asked Claude Code and built a Dnsmasq DNS server that routes all regular DNS queries to Cloudflare but for home . microsoft . com it hijacks it and sends it to my own server Then I let Nginx respond to that doamin and show the Altavista Search sidebar, I had to rebuild the design from a video on YouTube because I couldn't find any actual archeological remains of it anymore Also Altavista Search of course doesn't exist anymore so it can't respond to queries either so I use a SERP API to query search results from Google and display them instead This is stuff I wouldn't even be close to doing before AI, I'd have no idea how to configure Dnsmasq to spoof queries like this The search engine results are proxied via my HTTP proxy so MSIE4 can open most sites (because old browsers don't support HTTPS and most JS!)

✨ Today I rebuilt 🏔️ AltaVista Search, the main search engine before Google existed The problem: if you press the 🔍Search button in MSIE4 it'll open a sidebar with AltaVista in it that opens: http:// home . microsoft . com/search/search.asp But that URL doesn't resolve anymore of course, so how do I make this work? I asked Claude Code and built a Dnsmasq DNS server that routes all regular DNS queries to Cloudflare but for home . microsoft . com it hijacks it and sends it to my own server Then I let Nginx respond to that doamin and show the Altavista Search sidebar, I had to rebuild the design from a video on YouTube because I couldn't find any actual archeological remains of it anymore Also Altavista Search of course doesn't exist anymore so it can't respond to queries either so I use a SERP API to query search results from Google and display them instead This is stuff I wouldn't even be close to doing before AI, I'd have no idea how to configure Dnsmasq to spoof queries like this The search engine results are proxied via my HTTP proxy so MSIE4 can open most sites (because old browsers don't support HTTPS and most JS!)

@levelsio

84,484 views • 7 months ago

In the last 12 hrs we've added 900 new faces to and nearly $15,000/mo in new paying users. Here's a demo I made last week to see a few things you can do in Searchable as a brand new user. If you want to try Searchable for free, comment “AI SEARCH” and I’ll send you a link to generate your first report for free.

Sam Hogan

46,926 views • 9 months ago

The job of a marketing engineer is to pull signals into one system and turn them into pipeline. Here is an example of an SEO/AEO workflow: 1) Read Google Search Console 2) Pull the keyword data from Ahrefs or SEMrush 3) Look in the CMS to find out if the post is already there 4) Put the keywords in order by search volume and buyer intent 5) Read the pages that are at the top of the results now 6) Add the founder's point of view 7) Write the post, the meta title and the internal links Then the agent sends all of it to a person for approval. The agent can only do this if you connect it to your live business data and your tools. "The tools are going to keep changing, but the workflow is the thing to actually learn." Learn the workflow first.

The job of a marketing engineer is to pull signals into one system and turn them into pipeline. Here is an example of an SEO/AEO workflow: 1) Read Google Search Console 2) Pull the keyword data from Ahrefs or SEMrush 3) Look in the CMS to find out if the post is already there 4) Put the keywords in order by search volume and buyer intent 5) Read the pages that are at the top of the results now 6) Add the founder's point of view 7) Write the post, the meta title and the internal links Then the agent sends all of it to a person for approval. The agent can only do this if you connect it to your live business data and your tools. "The tools are going to keep changing, but the workflow is the thing to actually learn." Learn the workflow first.

The Startup Ideas Podcast (SIP) 🧃

23,403 views • 8 days ago

The new Google Search is rolling out and there seems to be confusion on what it will look like. Google literally told us. Let me clarify for anyone who is still unsure of what is rolling out this week. Last month Google responded to everyone saying Search is dead. Here is what they said: "You will absolutely continue to see blue web links in search results. AI Mode is not the default experience in Search. You will continue to get a range of results on Search." [Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free): Google has explicitly laid out what Search will look like from this point going forward. The new Search box accepts text, images, files, videos, and open Chrome tabs. It anticipates your intent before you finish asking. It is powered by the most advanced Gemini model Google has ever put into Search, and layered on top of that, information agents will now be able to run 24/7 in the background on behalf of your buyer. Think of it in 5 steps: Step 1: The buyer describes their problem, their category, their needs in full. Step 2: The agent breaks that down into sub-topics and maps out a plan. Step 3: It determines what intel is needed right now versus later. Step 4: It monitors blogs, news sites, and social posts continuously for relevant changes. Step 5: It sends the buyer a synthesized update with links and the ability to take action. Blue links are not going away in the short-term, but the brands getting recommended by information agents 24 hours a day while also ranking in traditional results are going to pull so far ahead of the ones doing only one or the other that it will not be a fair fight. This is exactly what SEO Stuff ( has been building for every customer. Optimized content depth that covers every sub-question a buyer in your category asks, so the agent finds you at every step of its plan. Editorial authority from trusted websites that signals credibility to every retrieval system Google has ever built, across both traditional rankings and AI citations simultaneously. One investment. Blue links and AI citations. Around the clock. SEO Stuff's Complete Done-For-You Plan: SEO Stuff's "Optimized Content" Plan: There is a reason more than 80 percent of SEO Stuff customers reorder. The results continue long after the work is done. Google Search is changing. AI Search is here. Your websites need to prepare accordingly. Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free):

The new Google Search is rolling out and there seems to be confusion on what it will look like. Google literally told us. Let me clarify for anyone who is still unsure of what is rolling out this week. Last month Google responded to everyone saying Search is dead. Here is what they said: "You will absolutely continue to see blue web links in search results. AI Mode is not the default experience in Search. You will continue to get a range of results on Search." [Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free): Google has explicitly laid out what Search will look like from this point going forward. The new Search box accepts text, images, files, videos, and open Chrome tabs. It anticipates your intent before you finish asking. It is powered by the most advanced Gemini model Google has ever put into Search, and layered on top of that, information agents will now be able to run 24/7 in the background on behalf of your buyer. Think of it in 5 steps: Step 1: The buyer describes their problem, their category, their needs in full. Step 2: The agent breaks that down into sub-topics and maps out a plan. Step 3: It determines what intel is needed right now versus later. Step 4: It monitors blogs, news sites, and social posts continuously for relevant changes. Step 5: It sends the buyer a synthesized update with links and the ability to take action. Blue links are not going away in the short-term, but the brands getting recommended by information agents 24 hours a day while also ranking in traditional results are going to pull so far ahead of the ones doing only one or the other that it will not be a fair fight. This is exactly what SEO Stuff ( has been building for every customer. Optimized content depth that covers every sub-question a buyer in your category asks, so the agent finds you at every step of its plan. Editorial authority from trusted websites that signals credibility to every retrieval system Google has ever built, across both traditional rankings and AI citations simultaneously. One investment. Blue links and AI citations. Around the clock. SEO Stuff's Complete Done-For-You Plan: SEO Stuff's "Optimized Content" Plan: There is a reason more than 80 percent of SEO Stuff customers reorder. The results continue long after the work is done. Google Search is changing. AI Search is here. Your websites need to prepare accordingly. Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free):

Alex Groberman

44,078 views • 2 months ago

The new Google Search is rolling out and there seems to be confusion on what it will look like. Well, Google literally showed us. Let me clarify for anyone who is still unsure of what is going to happen. Recently Google responded to everyone saying Search is dead. Here is what they said: "You will absolutely continue to see blue web links in search results. AI Mode is not the default experience in Search. You will continue to get a range of results on Search." [Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free): Google has explicitly laid out what Search will look like from this point going forward. The new Search box accepts text, images, files, videos, and open Chrome tabs. It anticipates your intent before you finish asking. It is powered by the most advanced Gemini model Google has ever put into Search, and layered on top of that, information agents will now be able to run 24/7 in the background on behalf of your buyer. Think of it in 5 steps: Step 1: The buyer describes their problem, their category, their needs in full. Step 2: The agent breaks that down into sub-topics and maps out a plan. Step 3: It determines what intel is needed right now versus later. Step 4: It monitors blogs, news sites, and social posts continuously for relevant changes. Step 5: It sends the buyer a synthesized update with links and the ability to take action. Blue links are not going away in the short-term, but the brands getting recommended by information agents 24 hours a day while also ranking in traditional results are going to pull so far ahead of the ones doing only one or the other that it will not be a fair fight. This is exactly what SEO Stuff ( has been building for every customer. Optimized content depth that covers every sub-question a buyer in your category asks, so the agent finds you at every step of its plan. Editorial authority from trusted websites that signals credibility to every retrieval system Google has ever built, across both traditional rankings and AI citations simultaneously. One investment. Blue links and AI citations. Around the clock. SEO Stuff's Complete Done-For-You Plan: SEO Stuff's "Optimized Content" Plan: There is a reason more than 80 percent of SEO Stuff customers reorder. The results continue long after the work is done. Google Search is changing. AI Search is here. Your websites need to prepare accordingly. Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free):

The new Google Search is rolling out and there seems to be confusion on what it will look like. Well, Google literally showed us. Let me clarify for anyone who is still unsure of what is going to happen. Recently Google responded to everyone saying Search is dead. Here is what they said: "You will absolutely continue to see blue web links in search results. AI Mode is not the default experience in Search. You will continue to get a range of results on Search." [Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free): Google has explicitly laid out what Search will look like from this point going forward. The new Search box accepts text, images, files, videos, and open Chrome tabs. It anticipates your intent before you finish asking. It is powered by the most advanced Gemini model Google has ever put into Search, and layered on top of that, information agents will now be able to run 24/7 in the background on behalf of your buyer. Think of it in 5 steps: Step 1: The buyer describes their problem, their category, their needs in full. Step 2: The agent breaks that down into sub-topics and maps out a plan. Step 3: It determines what intel is needed right now versus later. Step 4: It monitors blogs, news sites, and social posts continuously for relevant changes. Step 5: It sends the buyer a synthesized update with links and the ability to take action. Blue links are not going away in the short-term, but the brands getting recommended by information agents 24 hours a day while also ranking in traditional results are going to pull so far ahead of the ones doing only one or the other that it will not be a fair fight. This is exactly what SEO Stuff ( has been building for every customer. Optimized content depth that covers every sub-question a buyer in your category asks, so the agent finds you at every step of its plan. Editorial authority from trusted websites that signals credibility to every retrieval system Google has ever built, across both traditional rankings and AI citations simultaneously. One investment. Blue links and AI citations. Around the clock. SEO Stuff's Complete Done-For-You Plan: SEO Stuff's "Optimized Content" Plan: There is a reason more than 80 percent of SEO Stuff customers reorder. The results continue long after the work is done. Google Search is changing. AI Search is here. Your websites need to prepare accordingly. Want to know where your site stands across Google AI, ChatGPT, Claude, Grok, etc? Check here (it's free):

Alex Groberman

32,459 views • 2 days ago

Introducing BerkeleyQuest 🚀 BerkeleyQuest is an AI-powered search engine to help you browse through 6,000+ courses at UC Berkeley for Fall 2023 using natural language in seconds. TRY NOW: With class enrolment around the corner, seamlessly search for the courses and topics that interest you in simple language: 🤖 "I want to get into robotics" 🎵 "Music but more techy" 🌾 "Overlap between business & agriculture" Filter across # of units and course levels, and find all relevant course info from location to time and date all in one place. Try it today! #ai #ucberkeley #enrolment #cal

Introducing BerkeleyQuest 🚀 BerkeleyQuest is an AI-powered search engine to help you browse through 6,000+ courses at UC Berkeley for Fall 2023 using natural language in seconds. TRY NOW: With class enrolment around the corner, seamlessly search for the courses and topics that interest you in simple language: 🤖 "I want to get into robotics" 🎵 "Music but more techy" 🌾 "Overlap between business & agriculture" Filter across # of units and course levels, and find all relevant course info from location to time and date all in one place. Try it today! #ai #ucberkeley #enrolment #cal

Jay Sethi

51,157 views • 3 years ago

Mark Zuckerberg to new-hire Aditya Agarwal : “If I can build Facebook you can build a search engine” Aditya recalls starting at Facebook in 2005. A few weeks into his new role, Mark Zuckerberg comes up to him and suggests he build a search engine: “When people come to Facebook, the first thing they want to do is search for people.” Aditya’s first reaction was that search was a really important thing to get right and he had never built a search engine - wouldn’t it make more sense to just hire somebody from Google or Yahoo to do it? Mark replied: “If I can build Facebook, you can build a search engine.” And he was right - Aditya did end up building search for Facebook. This interaction also left a lasting impression on Aditya: “All of us can build whatever we put our minds to. And this is the culture that for me still defines Facebook - there is this hacker, can-do, total-ownership culture. If I could tell every startup in the world to take one thing, it would be you can do whatever you want as long as you put your mind to it. It’s probably easier than you think.” Video source: South Park Commons (2024)

Mark Zuckerberg to new-hire Aditya Agarwal : “If I can build Facebook you can build a search engine” Aditya recalls starting at Facebook in 2005. A few weeks into his new role, Mark Zuckerberg comes up to him and suggests he build a search engine: “When people come to Facebook, the first thing they want to do is search for people.” Aditya’s first reaction was that search was a really important thing to get right and he had never built a search engine - wouldn’t it make more sense to just hire somebody from Google or Yahoo to do it? Mark replied: “If I can build Facebook, you can build a search engine.” And he was right - Aditya did end up building search for Facebook. This interaction also left a lasting impression on Aditya: “All of us can build whatever we put our minds to. And this is the culture that for me still defines Facebook - there is this hacker, can-do, total-ownership culture. If I could tell every startup in the world to take one thing, it would be you can do whatever you want as long as you put your mind to it. It’s probably easier than you think.” Video source: South Park Commons (2024)

Startup Archive

136,570 views • 6 months ago

Today, Search Live is available in English in the U.S. — no Labs opt-in required. ✨ You can now have a free-flowing, back-and-forth conversation with Search using your voice and phone camera. Live in Search combines the power of Google Lens and AI Mode to see and accurately identify objects in front of you. This allows Search to understand exactly what you are looking at and help you find the most relevant information across the web to respond to your questions in real time. Try it today by tapping Live in the Google app (iOS and Android) or Lens, and let us know what you think!

Today, Search Live is available in English in the U.S. — no Labs opt-in required. ✨ You can now have a free-flowing, back-and-forth conversation with Search using your voice and phone camera. Live in Search combines the power of Google Lens and AI Mode to see and accurately identify objects in front of you. This allows Search to understand exactly what you are looking at and help you find the most relevant information across the web to respond to your questions in real time. Try it today by tapping Live in the Google app (iOS and Android) or Lens, and let us know what you think!

Google AI

48,572 views • 11 months ago

Content Optimization Made Easy! My team All In One SEO (AIOSEO) launched - an A.I powered content optimization tool that lets you research, optimize, and manage your SEO content from start to finish. You can use it to: - Create Content Briefs and Outlines - Create Topic Report to analyze top competing pages - Boost SEO rankings with A.I. Powered Content Optimization - Conduct SEO Audits for Your Content Best part is that you can try it for free at Really proud of the work Benjamin Rojas and the team are doing 😀

Content Optimization Made Easy! My team All In One SEO (AIOSEO) launched - an A.I powered content optimization tool that lets you research, optimize, and manage your SEO content from start to finish. You can use it to: - Create Content Briefs and Outlines - Create Topic Report to analyze top competing pages - Boost SEO rankings with A.I. Powered Content Optimization - Conduct SEO Audits for Your Content Best part is that you can try it for free at Really proud of the work Benjamin Rojas and the team are doing 😀

Syed Balkhi

41,144 views • 2 years ago

SEO isn't dead. But it's not enough anymore. The way people search has fundamentally changed. Instead of typing into Google and clicking links, they're asking AI directly: → "What's the best CRM for startups?" → "Which project management tool should I use?" → "What are the best SEO tools?" ChatGPT, Gemini, Claude, Perplexity - they're generating answers. And if your brand isn't in those answers? You're invisible during an increasing number of customer journeys. That's why I've been watching Blazly AI's approach. They just launched two tools that work together to solve this: Blazly AI GEO helps brands get discovered and recommended by AI. Think of it as SEO for AI-powered search. It tracks visibility across ChatGPT, Gemini, Claude, Perplexity, and Grok, and shows you exactly how to improve it. Blazly AI Backlinker helps build the authority signals that make AI trust your brand. It automates backlink generation from prospecting to outreach to guest post creation — all from one workflow. Here's how they work together: ↳ GEO tells you where AI can't find you ↳ Backlinker builds the authority that fixes that ↳ Visibility + Authority = AI recommendations Simple analogy: GEO helps AI notice your brand. Backlinker helps AI trust your brand. What this actually means: ✓ Track AI visibility scores across every major LLM ✓ Find high-intent prompts customers are asking AI ✓ Build quality backlinks without the spreadsheets and manual outreach ✓ Get recommended when people ask AI about your category The future of search isn't just Google anymore. It's AI engines recommending trusted sources. 👉 Visibility alone isn't enough. Authority still matters. 📌 Get discovered by AI → Blazly AI Backlinker is live on ProductHunt right now: 🔄 Repost if you've ever sent 50 cold emails and heard back from exactly zero. — #SEO #Backlinks #LinkBuilding #GrowthMarketing #Blazly #ProductHunt

Anuj

12,282 views • 2 months ago

I used to think publishing more content was the answer. Then I realized the real challenge wasn't writing. It was knowing what actually deserved to be written. Search has changed. People aren't just using Google anymore. They're asking ChatGPT, Gemini, Claude, and other AI assistants for answers. That's why I found Katpult AI interesting. It doesn't just generate content. It learns your business, analyzes your website, researches Google & Reddit, finds content gaps, and recommends topics your audience is already searching for. It also helps optimize for SEO, AEO & GEO. 🌐 Explore Katpult AI and see how it works: Katpult AI is now live on Product Hunt! I'd really appreciate your support and feedback: 🟠 Are you creating content to rank on Google, or to become the answer AI assistants recommend?

I used to think publishing more content was the answer. Then I realized the real challenge wasn't writing. It was knowing what actually deserved to be written. Search has changed. People aren't just using Google anymore. They're asking ChatGPT, Gemini, Claude, and other AI assistants for answers. That's why I found Katpult AI interesting. It doesn't just generate content. It learns your business, analyzes your website, researches Google & Reddit, finds content gaps, and recommends topics your audience is already searching for. It also helps optimize for SEO, AEO & GEO. 🌐 Explore Katpult AI and see how it works: Katpult AI is now live on Product Hunt! I'd really appreciate your support and feedback: 🟠 Are you creating content to rank on Google, or to become the answer AI assistants recommend?

Rahul Kumar

12,398 views • 1 month ago

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

Chubby♨️

30,486 views • 3 months ago

$(1/2) Just in time for back to school: the power of agentic coding has landed in Search. Anyone can now create custom tools and simulations to visualize different topics. One cool example: I asked AI Mode “make an interactive 3D fractal Mandelbulb visual I can zoom into” and it coded and rendered this visualization, right in Search & on the fly. Available globally in English (free of charge). Try it by asking AI Mode to create a simulation for whatever’s on your mind. Plus, we’ve started to roll out these interactive visuals in AI Overviews. lmk what you create!$

(1/2) Just in time for back to school: the power of agentic coding has landed in Search. Anyone can now create custom tools and simulations to visualize different topics. One cool example: I asked AI Mode “make an interactive 3D fractal Mandelbulb visual I can zoom into” and it coded and rendered this visualization, right in Search & on the fly. Available globally in English (free of charge). Try it by asking AI Mode to create a simulation for whatever’s on your mind. Plus, we’ve started to roll out these interactive visuals in AI Overviews. lmk what you create!

Robby Stein

44,320 views • 21 days ago