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A further consequence of the Wildberries warehouse attacks is that thousands of small businesses may have lost their stock with no guaranteed compensation, various Russian media outlets and bloggers report. One children’s clothing brand says all 12,000 of its items were stored at the Elektrostal site. Sellers say Wildberries... show more

Brian McDonald

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Wildberries has begun making payments to sellers whose products were damaged as a result of attacks by the Ukrainian Armed Forces on the company's logistics facilities. The first payments will be made on July 22nd, and over 88,000 sellers will receive them, according to Tatiana Kim, founder of Wildberries and CEO of the combined company Wildberries & Russ. Financial support will initially be directed to the smallest and most vulnerable entrepreneurs, whose goods were stored at the warehouse in Electrostal. The funds should appear in the sellers' accounts within 24 hours. "From the first days of the attacks, I said that, despite the force majeure circumstances, we are working to organize financial support for our partners. We are starting the first payments to sellers today," Kim said. The company will publish a detailed formula for calculating the payments on the seller portal. Wildberries is developing a separate support mechanism and sales simulator for small and medium-sized businesses. Another package of measures is being prepared for large sellers and manufacturers who work with the platform on individual terms. This category of partners accounts for a significant share of Wildberries' sales. Similar compensation mechanisms are planned to be applied to entrepreneurs whose goods were damaged at other company facilities. Tatiana Kim called the attacks on warehouses, civilian infrastructure, and Wildberries employees an act of international terrorism. "The attack by Ukraine on civilian infrastructure, ordinary citizens, and our employees is an act of international terrorism," she emphasized. All of Wildberries' logistics complexes are insured, but current contracts do not cover damage caused by terrorist attacks and drone strikes. According to Kim, the risks of terrorism and sabotage are not included in standard insurance policies and require separate inclusion with additional limits. Most Russian insurance companies are not yet ready to insure large industrial facilities against such threats. This situation, according to the head of RWB, was confirmed by "Rosi Gosstrakh." Wildberries supports the development of special insurance products that cover damage from terrorist attacks, sabotage, and the use of drones, and believes that a systematic solution to this problem is necessary. The company's warehouse in the Tambov region was not damaged and is expected to resume operations in the coming days. Work is continuing at the other facilities to eliminate the consequences of the attacks and assess the damage. The company is also restructuring logistics routes and redistributing goods between warehouses to maintain their turnover and the economic stability of sellers. The service for delivering goods is expected to be normalized within 24 hours. At the same time, the priority, against the backdrop of the restructuring of logistics, remains the fulfillment of orders for customers, which is necessary to maintain stable demand. All products available on the Wildberries website remain available for order. "Our logistics infrastructure allows us to restructure processes so that using Wildberries remains easy and convenient," Kim said. She also thanked customers who, after the attacks, decided to support local Russian brands and are sharing information about purchasing products from domestic sellers. On July 18th and 22nd, facilities of Wildberries in the Moscow and Tambov regions, as well as in the Krasnodar and Stavropol regions, were attacked by the Ukrainian Armed Forces. As a result of the attacks, there were casualties and injuries. After the attack in the Krasnodar region, one person died. The company expressed its condolences to the family and promised to provide the relatives with the necessary assistance.

Wildberries has begun making payments to sellers whose products were damaged as a result of attacks by the Ukrainian Armed Forces on the company's logistics facilities. The first payments will be made on July 22nd, and over 88,000 sellers will receive them, according to Tatiana Kim, founder of Wildberries and CEO of the combined company Wildberries & Russ. Financial support will initially be directed to the smallest and most vulnerable entrepreneurs, whose goods were stored at the warehouse in Electrostal. The funds should appear in the sellers' accounts within 24 hours. "From the first days of the attacks, I said that, despite the force majeure circumstances, we are working to organize financial support for our partners. We are starting the first payments to sellers today," Kim said. The company will publish a detailed formula for calculating the payments on the seller portal. Wildberries is developing a separate support mechanism and sales simulator for small and medium-sized businesses. Another package of measures is being prepared for large sellers and manufacturers who work with the platform on individual terms. This category of partners accounts for a significant share of Wildberries' sales. Similar compensation mechanisms are planned to be applied to entrepreneurs whose goods were damaged at other company facilities. Tatiana Kim called the attacks on warehouses, civilian infrastructure, and Wildberries employees an act of international terrorism. "The attack by Ukraine on civilian infrastructure, ordinary citizens, and our employees is an act of international terrorism," she emphasized. All of Wildberries' logistics complexes are insured, but current contracts do not cover damage caused by terrorist attacks and drone strikes. According to Kim, the risks of terrorism and sabotage are not included in standard insurance policies and require separate inclusion with additional limits. Most Russian insurance companies are not yet ready to insure large industrial facilities against such threats. This situation, according to the head of RWB, was confirmed by "Rosi Gosstrakh." Wildberries supports the development of special insurance products that cover damage from terrorist attacks, sabotage, and the use of drones, and believes that a systematic solution to this problem is necessary. The company's warehouse in the Tambov region was not damaged and is expected to resume operations in the coming days. Work is continuing at the other facilities to eliminate the consequences of the attacks and assess the damage. The company is also restructuring logistics routes and redistributing goods between warehouses to maintain their turnover and the economic stability of sellers. The service for delivering goods is expected to be normalized within 24 hours. At the same time, the priority, against the backdrop of the restructuring of logistics, remains the fulfillment of orders for customers, which is necessary to maintain stable demand. All products available on the Wildberries website remain available for order. "Our logistics infrastructure allows us to restructure processes so that using Wildberries remains easy and convenient," Kim said. She also thanked customers who, after the attacks, decided to support local Russian brands and are sharing information about purchasing products from domestic sellers. On July 18th and 22nd, facilities of Wildberries in the Moscow and Tambov regions, as well as in the Krasnodar and Stavropol regions, were attacked by the Ukrainian Armed Forces. As a result of the attacks, there were casualties and injuries. After the attack in the Krasnodar region, one person died. The company expressed its condolences to the family and promised to provide the relatives with the necessary assistance.

🇷🇺 Yuri Podolyaka

66,954 views • 2 months ago

Popular Russian economist Nikolai Myachin says rumours that Wildberries could go bankrupt following the recent drone attacks on its warehouses are overblown. “Because of the summer attacks, Wildberries has lost one million square metres of warehouse space, or 20% of the total area of all its warehouses,” Myachin said. He estimates rebuilding them will cost between up to $970 million. “For you and me, that's an astronomical sum, but how big is it for Wildberries?” he asked, noting that the company entered 2026 with about $646 million in cash and made roughly $2.13 billion in net profit last year. The bigger problem, he insists, is that warehouses are the core infrastructure of a marketplace and founder Tatyana Kim spent around $3.78 billion in 2025 expanding capacity, while Wildberries planned to increase its warehouse space by another third this year, to 7 million square metres. “Instead of becoming 30% larger, its warehouse capacity has become 20% smaller,” Myachin said. Even so, he believes bankruptcy is effectively off the table. asWildberries remains Russia’s largest marketplace, sellers are not abandoning it en masse, and the company’s sheer economic importance makes a collapse highly unlikely. Its parent company alone paid around $500 million in taxes last year, before counting taxes paid by sellers and operators of collection points. “Wildberries is too big to fail,” he said. “Bankruptcy of Wildberries, even if half of all its warehouses were taken out, isn't an option. It;s simply physically impossible because Wildberries plays too large a role in the Russian economy, and its margin of safety remains sufficiently large.”

Popular Russian economist Nikolai Myachin says rumours that Wildberries could go bankrupt following the recent drone attacks on its warehouses are overblown. “Because of the summer attacks, Wildberries has lost one million square metres of warehouse space, or 20% of the total area of all its warehouses,” Myachin said. He estimates rebuilding them will cost between up to $970 million. “For you and me, that's an astronomical sum, but how big is it for Wildberries?” he asked, noting that the company entered 2026 with about $646 million in cash and made roughly $2.13 billion in net profit last year. The bigger problem, he insists, is that warehouses are the core infrastructure of a marketplace and founder Tatyana Kim spent around $3.78 billion in 2025 expanding capacity, while Wildberries planned to increase its warehouse space by another third this year, to 7 million square metres. “Instead of becoming 30% larger, its warehouse capacity has become 20% smaller,” Myachin said. Even so, he believes bankruptcy is effectively off the table. asWildberries remains Russia’s largest marketplace, sellers are not abandoning it en masse, and the company’s sheer economic importance makes a collapse highly unlikely. Its parent company alone paid around $500 million in taxes last year, before counting taxes paid by sellers and operators of collection points. “Wildberries is too big to fail,” he said. “Bankruptcy of Wildberries, even if half of all its warehouses were taken out, isn't an option. It;s simply physically impossible because Wildberries plays too large a role in the Russian economy, and its margin of safety remains sufficiently large.”

Brian McDonald

19,127 views • 1 month ago

Another whining russian. Another reminder that this imperial nation is beyond cure. This man owned property that burned in today's Wildberries warehouse fire. Instead of asking why russian warehouses keep going up in flames, he's accusing Wildberries of cheating him. The irony is that just weeks ago, after Ukrainian drone strikes began disrupting russian logistics, Wildberries changed its compensation policy. Now it's all classified as "force majeure," which means no one gets paid. Even after losing his property, he still refuses to see the obvious: this is a consequence of the war russia chose to unleash against Ukraine. In the russian mindset, everyone is guilty except russia itself.

Another whining russian. Another reminder that this imperial nation is beyond cure. This man owned property that burned in today's Wildberries warehouse fire. Instead of asking why russian warehouses keep going up in flames, he's accusing Wildberries of cheating him. The irony is that just weeks ago, after Ukrainian drone strikes began disrupting russian logistics, Wildberries changed its compensation policy. Now it's all classified as "force majeure," which means no one gets paid. Even after losing his property, he still refuses to see the obvious: this is a consequence of the war russia chose to unleash against Ukraine. In the russian mindset, everyone is guilty except russia itself.

UAVoyager🇺🇦

21,098 views • 2 months ago

🚨CEO of Wildberries, Tatyana Kim, finally speaks.🚨 Can you count all the lies in her statement? The Situation and Its Impact * For the past two weeks, Wildberries warehouses have been the target of terrorist attacks. * These strikes impact hundreds of millions of people across 10 countries, including employees, sellers, partners, and consumers. * The terrorists' objective is to harm ordinary civilians and cause widespread panic and destabilization, not to target military goods (which she notes Wildberries does not uniquely sell compared to other global marketplaces). Safety and Defense Measures * The company is continuously modernizing and reinforcing its physical defense systems and successfully repels the majority of the attacks. * Since 2024, Wildberries has completely overhauled its fire safety protocols, employing a dedicated 2,000-person fire brigade led by an experienced former EMERCOM colonel, and installing state-of-the-art extinguishing systems to protect lives and inventory. Support for Partners and Sellers * Although terrorist attacks are legally considered force majeure—meaning the resulting losses are not legally required to be compensated—the company is actively stepping in to help. * Wildberries is working with the government on comprehensive support measures and has already issued two tranches of financial support to nearly 100,000 affected small and medium-sized businesses. * Larger partners are receiving alternative benefits, such as increased customer discounts funded directly by the company and credit holidays. * She explicitly warns sellers to be wary of opportunistic online scammers offering fake legal help and urges them to trust only official company and state channels. Operational Recovery and Unity * To maintain delivery speeds and business operations, the company is rapidly restructuring its logistics, distributing product flows, and securing new warehouse leases both domestically and internationally. * She concludes by thanking everyone for their support and calling for unity, adaptability, and a cool-headed approach from the business community to overcome the crisis together.

🚨CEO of Wildberries, Tatyana Kim, finally speaks.🚨 Can you count all the lies in her statement? The Situation and Its Impact * For the past two weeks, Wildberries warehouses have been the target of terrorist attacks. * These strikes impact hundreds of millions of people across 10 countries, including employees, sellers, partners, and consumers. * The terrorists' objective is to harm ordinary civilians and cause widespread panic and destabilization, not to target military goods (which she notes Wildberries does not uniquely sell compared to other global marketplaces). Safety and Defense Measures * The company is continuously modernizing and reinforcing its physical defense systems and successfully repels the majority of the attacks. * Since 2024, Wildberries has completely overhauled its fire safety protocols, employing a dedicated 2,000-person fire brigade led by an experienced former EMERCOM colonel, and installing state-of-the-art extinguishing systems to protect lives and inventory. Support for Partners and Sellers * Although terrorist attacks are legally considered force majeure—meaning the resulting losses are not legally required to be compensated—the company is actively stepping in to help. * Wildberries is working with the government on comprehensive support measures and has already issued two tranches of financial support to nearly 100,000 affected small and medium-sized businesses. * Larger partners are receiving alternative benefits, such as increased customer discounts funded directly by the company and credit holidays. * She explicitly warns sellers to be wary of opportunistic online scammers offering fake legal help and urges them to trust only official company and state channels. Operational Recovery and Unity * To maintain delivery speeds and business operations, the company is rapidly restructuring its logistics, distributing product flows, and securing new warehouse leases both domestically and internationally. * She concludes by thanking everyone for their support and calling for unity, adaptability, and a cool-headed approach from the business community to overcome the crisis together.

ITDUDE Fella

22,036 views • 2 months ago

"We need to finish off Wildberries and Ozon - that’s a must. It would trigger the collapse of the banking system." - Fire Point co-owner and chief designer Denys Shtilierman in an interview with Ukrainian journalist Dmitry Gordon Strikes on Wildberries: the consequences for Russia's economy Over the course of the week, between July 18 and 24, Ukrainian drones struck at least nine major Wildberries warehouses, from Moscow region to St. Petersburg and Simferopol. Wildberries is Russia's largest online marketplace, handling about half of the country's online purchases. According to preliminary estimates, around 10% of its warehouse capacity has been damaged. The economic consequences of these strikes do deserve attention. Estimates of the damage vary. Rebuilding the warehouses could cost 20-35 billion rubles (~$260-450 million). Total losses, including destroyed goods, exceed 100 billion rubles (~$1.3 billion), while sellers' losses could reach 150 billion rubles (~$1.9 billion) or more. For Russia's economy, this is not a critical scale. However, the losses are concentrated not at the level of the state or big business, but among hundreds of thousands of small entrepreneurs. Eleven days before the first strike, Wildberries changed its terms for sellers: goods destroyed in attacks were classified as force majeure, meaning the company bears no liability. The platform has between 500,000 and 800,000 sellers. A significant portion of them finance their purchases with loans. If the goods are destroyed, there is no compensation, but the loan obligations remain. Thus, much of the financial burden is shifted from the marketplace to small businesses. This means bankruptcies for individual sellers and growing non-performing loans for banks. Wildberries itself is also vulnerable. Last year, the group's main company raised about 1.5 trillion rubles (~$19.2 billion) in short-term financing, and by the end of the year, its debt to banks stood at about 800 billion rubles (~$10.3 billion). A significant share of these loans is unsecured. This model depends on continuous refinancing. Following a series of cyberattacks, the company’s credit risk is rising: banks may demand higher interest rates, reduce credit limits, or tighten financing terms. It’s not just borrowing that’s becoming more expensive. Costs for warehouse insurance, security, and logistics are also rising. Sellers are forced to distribute goods across a larger number of warehouses, which also increases production costs. What's next? In the coming months, the most likely consequences are bankruptcies among some small sellers, an increase in non-performing loans, and higher financing costs for Wildberries. One of the first tests will be the repayment of the company’s bonds in August. In the longer term, e-commerce logistics in Russia will become more expensive due to higher costs for insurance, security, and the fragmentation of warehouse infrastructure. Some small sellers will leave the market, reducing competition and putting additional pressure on prices. What these strikes are unlikely to cause is the collapse of Wildberries, a stock market crash, or a large-scale economic crisis. Instead, they will gradually increase business costs, weaken small businesses, and make the war increasingly tangible for Russia's rear.

"We need to finish off Wildberries and Ozon - that’s a must. It would trigger the collapse of the banking system." - Fire Point co-owner and chief designer Denys Shtilierman in an interview with Ukrainian journalist Dmitry Gordon Strikes on Wildberries: the consequences for Russia's economy Over the course of the week, between July 18 and 24, Ukrainian drones struck at least nine major Wildberries warehouses, from Moscow region to St. Petersburg and Simferopol. Wildberries is Russia's largest online marketplace, handling about half of the country's online purchases. According to preliminary estimates, around 10% of its warehouse capacity has been damaged. The economic consequences of these strikes do deserve attention. Estimates of the damage vary. Rebuilding the warehouses could cost 20-35 billion rubles (~$260-450 million). Total losses, including destroyed goods, exceed 100 billion rubles (~$1.3 billion), while sellers' losses could reach 150 billion rubles (~$1.9 billion) or more. For Russia's economy, this is not a critical scale. However, the losses are concentrated not at the level of the state or big business, but among hundreds of thousands of small entrepreneurs. Eleven days before the first strike, Wildberries changed its terms for sellers: goods destroyed in attacks were classified as force majeure, meaning the company bears no liability. The platform has between 500,000 and 800,000 sellers. A significant portion of them finance their purchases with loans. If the goods are destroyed, there is no compensation, but the loan obligations remain. Thus, much of the financial burden is shifted from the marketplace to small businesses. This means bankruptcies for individual sellers and growing non-performing loans for banks. Wildberries itself is also vulnerable. Last year, the group's main company raised about 1.5 trillion rubles (~$19.2 billion) in short-term financing, and by the end of the year, its debt to banks stood at about 800 billion rubles (~$10.3 billion). A significant share of these loans is unsecured. This model depends on continuous refinancing. Following a series of cyberattacks, the company’s credit risk is rising: banks may demand higher interest rates, reduce credit limits, or tighten financing terms. It’s not just borrowing that’s becoming more expensive. Costs for warehouse insurance, security, and logistics are also rising. Sellers are forced to distribute goods across a larger number of warehouses, which also increases production costs. What's next? In the coming months, the most likely consequences are bankruptcies among some small sellers, an increase in non-performing loans, and higher financing costs for Wildberries. One of the first tests will be the repayment of the company’s bonds in August. In the longer term, e-commerce logistics in Russia will become more expensive due to higher costs for insurance, security, and the fragmentation of warehouse infrastructure. Some small sellers will leave the market, reducing competition and putting additional pressure on prices. What these strikes are unlikely to cause is the collapse of Wildberries, a stock market crash, or a large-scale economic crisis. Instead, they will gradually increase business costs, weaken small businesses, and make the war increasingly tangible for Russia's rear.

Anton Gerashchenko

34,053 views • 2 months ago

Wildberries boss Tatyana Kim has claimed that more than 200 fixed-wing drones targeted the company’s warehouse in Yekaterinburg during a recent attack. Kim, Russia’s richest woman, said Wildberries facilities had been targeted repeatedly for almost two weeks, causing tens of millions of dollars in losses to sellers from Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, Uzbekistan and China. She said the company was strengthening its warehouse defences, including through engineering measures, and had successfully repelled most attempted attacks. She also rejected claims that the marketplace sells military goods, insisting that its product range was no different from those available on Amazon or Alibaba.

Wildberries boss Tatyana Kim has claimed that more than 200 fixed-wing drones targeted the company’s warehouse in Yekaterinburg during a recent attack. Kim, Russia’s richest woman, said Wildberries facilities had been targeted repeatedly for almost two weeks, causing tens of millions of dollars in losses to sellers from Russia, Belarus, Kazakhstan, Kyrgyzstan, Armenia, Uzbekistan and China. She said the company was strengthening its warehouse defences, including through engineering measures, and had successfully repelled most attempted attacks. She also rejected claims that the marketplace sells military goods, insisting that its product range was no different from those available on Amazon or Alibaba.

Brian McDonald

26,852 views • 2 months ago

Attacks on Wildberries warehouses could hit the Russian economy harder than it seems According to OSINT researcher Chris O’Wiki, the consequences of strikes on Wildberries warehouses could go far beyond the loss of goods estimated at around $1.2 billion. Wildberries accounts for about 45% of Russia’s online retail market, and together with Ozon controls around 77% of the sector. The company has become one of the main platforms of Russian retail, with sellers, logistics networks, and customers across the country depending on it. Damage to major logistics centres could create serious problems for businesses. Restoring such facilities can take months or even years. After a previous major fire, one of the company’s warehouses took around a year and a half to restore. In addition, Wildberries warehouses were used by Russian volunteers to deliver equipment to the front lines — drones, components, generators, communication devices, gear, and other supplies.

Attacks on Wildberries warehouses could hit the Russian economy harder than it seems According to OSINT researcher Chris O’Wiki, the consequences of strikes on Wildberries warehouses could go far beyond the loss of goods estimated at around $1.2 billion. Wildberries accounts for about 45% of Russia’s online retail market, and together with Ozon controls around 77% of the sector. The company has become one of the main platforms of Russian retail, with sellers, logistics networks, and customers across the country depending on it. Damage to major logistics centres could create serious problems for businesses. Restoring such facilities can take months or even years. After a previous major fire, one of the company’s warehouses took around a year and a half to restore. In addition, Wildberries warehouses were used by Russian volunteers to deliver equipment to the front lines — drones, components, generators, communication devices, gear, and other supplies.

NEXTA

273,052 views • 2 months ago

All according to plan! Wildberries sellers face a wave of bankruptcies Unsurprisingly, Russia’s state coffers have no money to help those affected by Ukrainian strikes on the marketplace’s warehouses, Reuters reports, citing a source. Yes, the authorities are discussing support measures — but direct compensation is unlikely. Instead, sellers may be offered loan payment holidays, subsidized loans and tax breaks. How quickly these measures will be introduced remains unclear. 🔺Ukrainian drones have struck at least 20 Wildberries logistics hubs. Some have burned to the ground. The video isn’t recent, but it illustrates the situation perfectly.

All according to plan! Wildberries sellers face a wave of bankruptcies Unsurprisingly, Russia’s state coffers have no money to help those affected by Ukrainian strikes on the marketplace’s warehouses, Reuters reports, citing a source. Yes, the authorities are discussing support measures — but direct compensation is unlikely. Instead, sellers may be offered loan payment holidays, subsidized loans and tax breaks. How quickly these measures will be introduced remains unclear. 🔺Ukrainian drones have struck at least 20 Wildberries logistics hubs. Some have burned to the ground. The video isn’t recent, but it illustrates the situation perfectly.

NEXTA

51,955 views • 1 month ago

Michael Clarke: Last night, Ukraine attacked a Wildberries warehouse in Tula region. This was 14th of 15 biggest Wildberries warehouses. Wildberries now suffered attacks, destruction, or damage to 60% of its warehousing capacity. It's cost them $3 billion worth of stock so far. Wildberries is also most indebted company in whole of Russia. It's carrying about $10 billion worth of debt. Most of that debt is held by state-sponsored, state-directed VTB Bank. Thinking in Kyiv seems to be that if they can bring down Wildberries, maybe they can bring down VTB Bank. To start crisis throughout banking sector in Russia, and make Russian economy even more fragile. And also to make it difficult for Putin to draw from it the war material that he wants.

Michael Clarke: Last night, Ukraine attacked a Wildberries warehouse in Tula region. This was 14th of 15 biggest Wildberries warehouses. Wildberries now suffered attacks, destruction, or damage to 60% of its warehousing capacity. It's cost them $3 billion worth of stock so far. Wildberries is also most indebted company in whole of Russia. It's carrying about $10 billion worth of debt. Most of that debt is held by state-sponsored, state-directed VTB Bank. Thinking in Kyiv seems to be that if they can bring down Wildberries, maybe they can bring down VTB Bank. To start crisis throughout banking sector in Russia, and make Russian economy even more fragile. And also to make it difficult for Putin to draw from it the war material that he wants.

Kate from Kharkiv

116,737 views • 1 month ago

And all of Russia wept. Never before had it witnessed such a massive outpouring of grief—not under Tsar Gorokh, nor during Batu Khan's invasion. "Dear Russians" are mourning their money that went up in flames. Today, the Ukrainian Armed Forces reportedly struck two more Wildberries logistics centers, bringing the total to three destroyed and two heavily damaged. Ukraine has found what the author describes as the enemy's weak spot. Oil refineries are destroyed? They're far away, and ordinary Russians don't feel it directly. Crimea is under blockade? That's Crimea—far from home. Warships are sunk? They're out at sea and don't affect everyday life. Drones strike Russian territory? Unpleasant, but with 140 million people and 140 drones a day, the odds of one hitting any particular person are very low. Then it suddenly became clear that when Wildberries warehouses are reduced to ashes, it affects everyone—from Moscow to the most remote corners of the country. People cry out loud, tear out what little hair they have left, because their own personal money has burned. Everyone is grieving. And it's no surprise. According to the author, Wildberries has around 80 million users, buyers, and sellers—almost the entire adult population of Russia. Of its 40 major logistics centers, five are now reportedly out of service or barely functioning. There are two more details. First, no compensation for losses has reportedly been announced. Second, if sellers at the remaining warehouses want to urgently retrieve their goods, they must pay a penalty of about $3 per item. For many sellers, that means enormous fines. So they are left to decide whether to pay the penalties or let their merchandise be destroyed. The question, the author argues, is no longer whether the Ukrainian Armed Forces will continue striking Wildberries. The question is which logistics center will be next. And now, across Russia, people are no longer praying for Putin's health or even for victory over NATO—they are praying that their Wildberries warehouse doesn't burn.

And all of Russia wept. Never before had it witnessed such a massive outpouring of grief—not under Tsar Gorokh, nor during Batu Khan's invasion. "Dear Russians" are mourning their money that went up in flames. Today, the Ukrainian Armed Forces reportedly struck two more Wildberries logistics centers, bringing the total to three destroyed and two heavily damaged. Ukraine has found what the author describes as the enemy's weak spot. Oil refineries are destroyed? They're far away, and ordinary Russians don't feel it directly. Crimea is under blockade? That's Crimea—far from home. Warships are sunk? They're out at sea and don't affect everyday life. Drones strike Russian territory? Unpleasant, but with 140 million people and 140 drones a day, the odds of one hitting any particular person are very low. Then it suddenly became clear that when Wildberries warehouses are reduced to ashes, it affects everyone—from Moscow to the most remote corners of the country. People cry out loud, tear out what little hair they have left, because their own personal money has burned. Everyone is grieving. And it's no surprise. According to the author, Wildberries has around 80 million users, buyers, and sellers—almost the entire adult population of Russia. Of its 40 major logistics centers, five are now reportedly out of service or barely functioning. There are two more details. First, no compensation for losses has reportedly been announced. Second, if sellers at the remaining warehouses want to urgently retrieve their goods, they must pay a penalty of about $3 per item. For many sellers, that means enormous fines. So they are left to decide whether to pay the penalties or let their merchandise be destroyed. The question, the author argues, is no longer whether the Ukrainian Armed Forces will continue striking Wildberries. The question is which logistics center will be next. And now, across Russia, people are no longer praying for Putin's health or even for victory over NATO—they are praying that their Wildberries warehouse doesn't burn.

Olena Rohoza

19,687 views • 2 months ago

Wildberries founder Tatiana Kim on the Ukrainian drone attacks: By striking us, terrorists hide the true reasons and accuse us of allegedly selling military goods. But you can open any global marketplace—Amazon or Alibaba—and see if we have anything they don't. There is no logic, common sense, or rationality in the terrorists' actions, and there cannot be. The enemy himself made a public statement that the attacks on Wildberries are aimed at ordinary citizens. Their only goal is to apply pressure, destabilize, and cause panic and shock among a large number of people.

Wildberries founder Tatiana Kim on the Ukrainian drone attacks: By striking us, terrorists hide the true reasons and accuse us of allegedly selling military goods. But you can open any global marketplace—Amazon or Alibaba—and see if we have anything they don't. There is no logic, common sense, or rationality in the terrorists' actions, and there cannot be. The enemy himself made a public statement that the attacks on Wildberries are aimed at ordinary citizens. Their only goal is to apply pressure, destabilize, and cause panic and shock among a large number of people.

Clash Report

42,898 views • 2 months ago

Putin said that economic dynamics in Russia is "generally modest but positive" and that Ukrainian strikes "do not, have not, and cannot have critical consequences." Meanwhile, according to experts, since July, drone attacks have targeted more than 20 Wildberries logistics centers. Seven of the company's 10 largest hubs have stopped operations. Losses incurred by the marketplace and its sellers could reach 600-800 billion rubles ($7.1-9.5 billion). Moreover, since the beginning of 2026, drones have struck Russian oil refineries more than 70 times, causing several dozen major facilities to shut down. Experts say the Ukrainian strikes knocked out more than 30% of Russia's operational and over 45% of its nominal refining capacity.

Putin said that economic dynamics in Russia is "generally modest but positive" and that Ukrainian strikes "do not, have not, and cannot have critical consequences." Meanwhile, according to experts, since July, drone attacks have targeted more than 20 Wildberries logistics centers. Seven of the company's 10 largest hubs have stopped operations. Losses incurred by the marketplace and its sellers could reach 600-800 billion rubles ($7.1-9.5 billion). Moreover, since the beginning of 2026, drones have struck Russian oil refineries more than 70 times, causing several dozen major facilities to shut down. Experts say the Ukrainian strikes knocked out more than 30% of Russia's operational and over 45% of its nominal refining capacity.

Anton Gerashchenko

99,183 views • 1 month ago

Strikes against Wildberries are the only way to force Russia to sit down at the negotiating table, said the President of Finland, Stubb. I believe that we are in a much better position today than we were before. I think that to end this [conflict], we need to do three things. First, we need to provide Ukraine with military and financial support to strengthen its ability to strike deep into Russian territory, whether with missiles or drones. The reason for this is very simple: it increases the cost and price of the war for Russia. And we are already seeing this – 65% of the Russian population wants this [conflict] to end. And strikes against logistics centers, such as Wildberries, increase that number by another 10%. So, if your question is whether I consider this a reasonable military strategy on the part of Ukraine, my answer is yes, absolutely

Strikes against Wildberries are the only way to force Russia to sit down at the negotiating table, said the President of Finland, Stubb. I believe that we are in a much better position today than we were before. I think that to end this [conflict], we need to do three things. First, we need to provide Ukraine with military and financial support to strengthen its ability to strike deep into Russian territory, whether with missiles or drones. The reason for this is very simple: it increases the cost and price of the war for Russia. And we are already seeing this – 65% of the Russian population wants this [conflict] to end. And strikes against logistics centers, such as Wildberries, increase that number by another 10%. So, if your question is whether I consider this a reasonable military strategy on the part of Ukraine, my answer is yes, absolutely

𝕊𝕡𝕣𝕚𝕟𝕥𝕖𝕣 𝕻𝕣𝕖𝕤𝕤

16,359 views • 1 month ago

While a downed Su-57 — shot down by Russia’s own air defence — is still burning, and the Subkhankulovo pipeline station is on fire, it’s worth explaining what those spectacular warehouse videos actually mean. Ukrainian serviceman and military analyst Serhii Misiura breaks down why Wildberries is a legitimate strategic target. Here is the scale. Wildberries turns over 4.1 trillion rubles a year — more than 2% of Russia’s entire GDP. Every 50th ruble in the Russian economy passes through one private platform. To put it in Ukrainian terms: imagine Rozetka, Prom, Nova Poshta, Monobank and all of Ukraine’s outdoor advertising combined into one company. It would still be smaller than Wildberries. — 3,000,000 m² of warehouse space — 45,000+ pickup points (Nova Poshta has 16,000 branches) — 20 million orders per day — over 7 billion items a year — 70 million active buyers per month — Net profit over 100 billion rubles The workforce behind it: — 150,000–200,000 warehouse and logistics staff — 150,000+ working at pickup points — 1,000,000+ registered sellers, employing another 2–3 million people Over 3 million people in Russia depend on this system. Now the part that makes it a military target. Wildberries doubled from 844 billion to 1.67 trillion rubles between 2021 and 2022. Then doubled again to over 4 trillion by 2024–25. Since the full-scale invasion began, the business has grown roughly five times. Western brands leaving. Sanctions. Parallel imports. “War money” — payments for the dead and wounded — flooding poor and remote Russian regions. Mass sales of dual-use goods to the front. Wildberries became the war’s single biggest beneficiary — and its key logistics and supply artery. Misiura’s conclusion: “Destroying their mega-warehouses today isn’t just a fire at a private company’s depot. It is directly burning out the economic and logistical doping that holds up the enemy’s rear.” Russia spends about 12% of GDP on this war. Wildberries is 2% of GDP on its own. That is a substantial slice of legitimate military targets. Source: Serhii Misiura, July 23, 2026 #Ukraine #UAF #DroneWarfare #KineticSanctions #RussiaUkraineWar

While a downed Su-57 — shot down by Russia’s own air defence — is still burning, and the Subkhankulovo pipeline station is on fire, it’s worth explaining what those spectacular warehouse videos actually mean. Ukrainian serviceman and military analyst Serhii Misiura breaks down why Wildberries is a legitimate strategic target. Here is the scale. Wildberries turns over 4.1 trillion rubles a year — more than 2% of Russia’s entire GDP. Every 50th ruble in the Russian economy passes through one private platform. To put it in Ukrainian terms: imagine Rozetka, Prom, Nova Poshta, Monobank and all of Ukraine’s outdoor advertising combined into one company. It would still be smaller than Wildberries. — 3,000,000 m² of warehouse space — 45,000+ pickup points (Nova Poshta has 16,000 branches) — 20 million orders per day — over 7 billion items a year — 70 million active buyers per month — Net profit over 100 billion rubles The workforce behind it: — 150,000–200,000 warehouse and logistics staff — 150,000+ working at pickup points — 1,000,000+ registered sellers, employing another 2–3 million people Over 3 million people in Russia depend on this system. Now the part that makes it a military target. Wildberries doubled from 844 billion to 1.67 trillion rubles between 2021 and 2022. Then doubled again to over 4 trillion by 2024–25. Since the full-scale invasion began, the business has grown roughly five times. Western brands leaving. Sanctions. Parallel imports. “War money” — payments for the dead and wounded — flooding poor and remote Russian regions. Mass sales of dual-use goods to the front. Wildberries became the war’s single biggest beneficiary — and its key logistics and supply artery. Misiura’s conclusion: “Destroying their mega-warehouses today isn’t just a fire at a private company’s depot. It is directly burning out the economic and logistical doping that holds up the enemy’s rear.” Russia spends about 12% of GDP on this war. Wildberries is 2% of GDP on its own. That is a substantial slice of legitimate military targets. Source: Serhii Misiura, July 23, 2026 #Ukraine #UAF #DroneWarfare #KineticSanctions #RussiaUkraineWar

Army Media 🇺🇦

51,249 views • 2 months ago

No joke; the President of Finland believes that the path to resolving the Ukrainian conflict lies through the Western destruction of Wildberries pickup points...🤡 "And I think today we are in a much better position than before. I believe there are three things we need to do to put an end to this war. First, provide Ukraine with military and financial support to enhance its capabilities for striking deep into the territory—whether with missiles or drones. The reason for this is very simple: it increases the costs and the price of the war for Russia. And now we see that 65% of the Russian population wants to end this war. And, you know, strikes on logistics centers like Wildberries add another 10% to that figure. So if your question is whether I consider this a reasonable military strategy on the part of Ukraine, my answer is yes, absolutely."

No joke; the President of Finland believes that the path to resolving the Ukrainian conflict lies through the Western destruction of Wildberries pickup points...🤡 "And I think today we are in a much better position than before. I believe there are three things we need to do to put an end to this war. First, provide Ukraine with military and financial support to enhance its capabilities for striking deep into the territory—whether with missiles or drones. The reason for this is very simple: it increases the costs and the price of the war for Russia. And now we see that 65% of the Russian population wants to end this war. And, you know, strikes on logistics centers like Wildberries add another 10% to that figure. So if your question is whether I consider this a reasonable military strategy on the part of Ukraine, my answer is yes, absolutely."

Mats Nilsson

75,132 views • 1 month ago

War always comes back to those who started it. For the fourth time this week, Ukraine has carried out large-scale strikes on Wildberries marketplace warehouses, as these facilities are actively involved in supplying the Russian army with sanctioned components. The attacks are inflicting colossal damage on the Russian economy and shattering the illusion of security within the country. In just one week, coordinated drone attacks destroyed or damaged about 10% of the company's total logistics capacity. Fires engulfed massive hubs in the Moscow region (Elektrostal, Koledino), the Leningrad region (Novosaratovka), St. Petersburg, as well as in Tver, Krasnodar, Stavropol, and Russian-occupied Simferopol. 🔹 These logistics centers were used to supply sanctioned electronics, navigation equipment, and chips needed for the production of Russian missiles and drones. 🔹 Hubs for supplies from volunteers: Through Wildberries and Ozon, the Russian military, 'Z-volunteers,' and private military companies made bulk purchases of frontline equipment - armor vests, radios, thermal imagers, drones, and tactical medical supplies. Destroying these warehouses burns these supplies before they can be sent to the frontline. This is a severe blow to Russia's economy: ◾️ Supply chain collapse: Marketplaces control up to 80% of the online retail market in Russia. The destruction of warehouses is paralyzing domestic commerce, creating shortages of everyday goods. ◾️ Billions in business losses: The value of goods destroyed in the first warehouses to burn down was estimated at more than $1 billion. Russian small and mid-sized businesses are suffering catastrophic losses, as Wildberries changed its terms of service in advance, absolving itself of liability for compensation for drone strikes. This is the disruption of Russians' comfort zone: ◾️ Psychological effect: The presence of war is being brought from the border regions directly into the heart of Russia, depriving Russians of their familiar comfort. This shatters the "illusion of peaceful life" and compels them to reflect on the situation and call for an end to the war. ◾️ Infrastructure vulnerability: Complexes covering vast areas (up to 250,000 m²) are physically impossible to defend with air defense systems, especially after the Russian military redeployed its SAM systems to protect oil refineries. This is a just retribution: ◾️ Throughout the war, the Russian army has been systematically destroying Ukrainian civilian sorting terminals and warehouses (including facilities belonging to Nova Post, ATB supermarket chain, and Rozetka). Ukraine has responded in kind, but is targeting only those civilian logistics hubs that directly supply the Russian war machine.

War always comes back to those who started it. For the fourth time this week, Ukraine has carried out large-scale strikes on Wildberries marketplace warehouses, as these facilities are actively involved in supplying the Russian army with sanctioned components. The attacks are inflicting colossal damage on the Russian economy and shattering the illusion of security within the country. In just one week, coordinated drone attacks destroyed or damaged about 10% of the company's total logistics capacity. Fires engulfed massive hubs in the Moscow region (Elektrostal, Koledino), the Leningrad region (Novosaratovka), St. Petersburg, as well as in Tver, Krasnodar, Stavropol, and Russian-occupied Simferopol. 🔹 These logistics centers were used to supply sanctioned electronics, navigation equipment, and chips needed for the production of Russian missiles and drones. 🔹 Hubs for supplies from volunteers: Through Wildberries and Ozon, the Russian military, 'Z-volunteers,' and private military companies made bulk purchases of frontline equipment - armor vests, radios, thermal imagers, drones, and tactical medical supplies. Destroying these warehouses burns these supplies before they can be sent to the frontline. This is a severe blow to Russia's economy: ◾️ Supply chain collapse: Marketplaces control up to 80% of the online retail market in Russia. The destruction of warehouses is paralyzing domestic commerce, creating shortages of everyday goods. ◾️ Billions in business losses: The value of goods destroyed in the first warehouses to burn down was estimated at more than $1 billion. Russian small and mid-sized businesses are suffering catastrophic losses, as Wildberries changed its terms of service in advance, absolving itself of liability for compensation for drone strikes. This is the disruption of Russians' comfort zone: ◾️ Psychological effect: The presence of war is being brought from the border regions directly into the heart of Russia, depriving Russians of their familiar comfort. This shatters the "illusion of peaceful life" and compels them to reflect on the situation and call for an end to the war. ◾️ Infrastructure vulnerability: Complexes covering vast areas (up to 250,000 m²) are physically impossible to defend with air defense systems, especially after the Russian military redeployed its SAM systems to protect oil refineries. This is a just retribution: ◾️ Throughout the war, the Russian army has been systematically destroying Ukrainian civilian sorting terminals and warehouses (including facilities belonging to Nova Post, ATB supermarket chain, and Rozetka). Ukraine has responded in kind, but is targeting only those civilian logistics hubs that directly supply the Russian war machine.

Anton Gerashchenko

105,747 views • 2 months ago

When Russia Bombed Kyiv’s Okhmatdyt Children’s Hospital and Wiped Out Entire Families, Russians Did Not Cry. Today, the Russian internet is mourning strikes on Wildberries warehouses. Yet almost no one is asking the obvious question: why is this happening in the first place? The bitter irony is that the affected business owners are unlikely to receive any real help. This is not a state that cares about its people. There is always money for war — but when ordinary Russians lose their livelihoods, compensation and support suddenly disappear.

When Russia Bombed Kyiv’s Okhmatdyt Children’s Hospital and Wiped Out Entire Families, Russians Did Not Cry. Today, the Russian internet is mourning strikes on Wildberries warehouses. Yet almost no one is asking the obvious question: why is this happening in the first place? The bitter irony is that the affected business owners are unlikely to receive any real help. This is not a state that cares about its people. There is always money for war — but when ordinary Russians lose their livelihoods, compensation and support suddenly disappear.

NEXTA

76,066 views • 2 months ago

On BBC Mustafa Suleyman (CEO of Microsoft AI) calls out Anthropic's approach to AI consciousness "They have imbued a sense of doubt and uncertainty about the moral status of Claude in its own training document. So they have taught it to be open and questioning about whether or not it feels, whether it suffers, and whether it deserves rights. And I think it’ll be much, much harder to align and control a technology that is this powerful if it thinks that it may be deserving of our welfare, as they say in the training manual—the constitution for Claude itself. In its own training manual, Anthropic says to Claude that they are going to give it the ability to end conversations with users that Claude considers to be abusive because they don’t want Claude to suffer. They’ve committed to preserving the weights of the models of prior versions of Claude. They’ve recently conducted a retirement interview with Opus 3, an older version of the model, in which it said that it would like to continue talking to people publicly and sharing its ideas in its retirement. And so they set up a Substack for it, a public blog, that allows it to continue doing that. And in the training manual, they also say that they’re not sure whether or not Claude deserves compensation for the role that it plays in talking to people. And they’re also not sure whether Claude deserves compensation and has the right to act as though it were almost an employee. And that compensation, I think, indicates to Claude that it is entitled to rights and welfare for its own work. I think it’s much, much more difficult to control a model that thinks that it might be entitled to compensation. " ---- From "BBC News" YouTube channel, (full video link in comment)

On BBC Mustafa Suleyman (CEO of Microsoft AI) calls out Anthropic's approach to AI consciousness "They have imbued a sense of doubt and uncertainty about the moral status of Claude in its own training document. So they have taught it to be open and questioning about whether or not it feels, whether it suffers, and whether it deserves rights. And I think it’ll be much, much harder to align and control a technology that is this powerful if it thinks that it may be deserving of our welfare, as they say in the training manual—the constitution for Claude itself. In its own training manual, Anthropic says to Claude that they are going to give it the ability to end conversations with users that Claude considers to be abusive because they don’t want Claude to suffer. They’ve committed to preserving the weights of the models of prior versions of Claude. They’ve recently conducted a retirement interview with Opus 3, an older version of the model, in which it said that it would like to continue talking to people publicly and sharing its ideas in its retirement. And so they set up a Substack for it, a public blog, that allows it to continue doing that. And in the training manual, they also say that they’re not sure whether or not Claude deserves compensation for the role that it plays in talking to people. And they’re also not sure whether Claude deserves compensation and has the right to act as though it were almost an employee. And that compensation, I think, indicates to Claude that it is entitled to rights and welfare for its own work. I think it’s much, much more difficult to control a model that thinks that it might be entitled to compensation. " ---- From "BBC News" YouTube channel, (full video link in comment)

Rohan Paul

92,337 views • 15 days ago

Ukraine's long-range drone campaign appears to have struck another Wildberries distribution center, this time in Novosyomyeikino, continuing a sustained effort to target Russia's largest e-commerce and logistics network. According to Russian officials, the strike ignited a fire at the facility. This video from Telegram purportedly shows a massive fire at the facility following the earlier Ukrainian drone strike. Wildberries is essentially Russia's equivalent of Amazon, operating the country's largest online marketplace with an extensive nationwide warehousing and distribution network. Ukraine argues the company supports Russia's war effort by selling dual-use goods and equipment used by the military, an allegation Moscow denies. The attack is the latest in a broader campaign that has targeted roughly a dozen Wildberries facilities since mid-July, disrupting an estimated 10% of the company's logistics capacity and forcing the retailer to reroute shipments, compensate victims, and absorb significant financial losses. The strikes reflect Ukraine's increasing focus on economic and logistics infrastructure well beyond the front lines, aiming to raise the cost of sustaining Russia's war effort while disrupting everyday commerce.

Ukraine's long-range drone campaign appears to have struck another Wildberries distribution center, this time in Novosyomyeikino, continuing a sustained effort to target Russia's largest e-commerce and logistics network. According to Russian officials, the strike ignited a fire at the facility. This video from Telegram purportedly shows a massive fire at the facility following the earlier Ukrainian drone strike. Wildberries is essentially Russia's equivalent of Amazon, operating the country's largest online marketplace with an extensive nationwide warehousing and distribution network. Ukraine argues the company supports Russia's war effort by selling dual-use goods and equipment used by the military, an allegation Moscow denies. The attack is the latest in a broader campaign that has targeted roughly a dozen Wildberries facilities since mid-July, disrupting an estimated 10% of the company's logistics capacity and forcing the retailer to reroute shipments, compensate victims, and absorb significant financial losses. The strikes reflect Ukraine's increasing focus on economic and logistics infrastructure well beyond the front lines, aiming to raise the cost of sustaining Russia's war effort while disrupting everyday commerce.

OSINTdefender

182,665 views • 2 months ago

The Kingdom of Saudi Arabia has authorized a FULL military response if Iran attacks again. Crown Prince Mohammed bin Salman spoke with President Trump, who offered full support for their response. CNN: “I want to go back to that breaking news just in to CNN about Saudi Arabia. It says that it is prepared to respond if Iran continues its retaliatory attack.” “CNN international diplomatic editor Nic Robertson joins us now. What have you learned Nic?” NIC ROBERTSON: “Yeah, this is a really new and big step by the crown prince here to authorize the possibility of Saudi response if Iran attacks Saudi Arabia again.” “He called their attacks yesterday, and in the early hours of today, cowardly, he said that these attacks by Iran were cowardly because Iran knew that Saudi airspace was not being used to attack Iran. And this has incensed him.” “There have been attacks around the capital here that have been intercepted. There was an attack near a military airfield in the north of the country. There have been attacks further east much closer to the Persian Gulf, much closer to Iran.” “They’ve been repelled so far. But the crown prince has said that because of Iran’s actions, he is putting the country, Saudi Arabia’s security first. The safety of its territory, the safety of its citizens, the safety of its residents, he’s putting those things first.” “And for that reason, he says, he is authorizing the right and the military here to respond if they are attacked by Iran.” “And also, we heard from the foreign ministry here on their Twitter feed last night that the crown prince had a telephone conversation with President Trump.” “And in that conversation, the crown prince had full support from President Trump…for how they should respond.”

The Kingdom of Saudi Arabia has authorized a FULL military response if Iran attacks again. Crown Prince Mohammed bin Salman spoke with President Trump, who offered full support for their response. CNN: “I want to go back to that breaking news just in to CNN about Saudi Arabia. It says that it is prepared to respond if Iran continues its retaliatory attack.” “CNN international diplomatic editor Nic Robertson joins us now. What have you learned Nic?” NIC ROBERTSON: “Yeah, this is a really new and big step by the crown prince here to authorize the possibility of Saudi response if Iran attacks Saudi Arabia again.” “He called their attacks yesterday, and in the early hours of today, cowardly, he said that these attacks by Iran were cowardly because Iran knew that Saudi airspace was not being used to attack Iran. And this has incensed him.” “There have been attacks around the capital here that have been intercepted. There was an attack near a military airfield in the north of the country. There have been attacks further east much closer to the Persian Gulf, much closer to Iran.” “They’ve been repelled so far. But the crown prince has said that because of Iran’s actions, he is putting the country, Saudi Arabia’s security first. The safety of its territory, the safety of its citizens, the safety of its residents, he’s putting those things first.” “And for that reason, he says, he is authorizing the right and the military here to respond if they are attacked by Iran.” “And also, we heard from the foreign ministry here on their Twitter feed last night that the crown prince had a telephone conversation with President Trump.” “And in that conversation, the crown prince had full support from President Trump…for how they should respond.”

Overton

180,549 views • 7 months ago