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A mental model everyone should know: The Regret Minimization Framework. This is how Jeff Bezos used this model to decide to start Amazon...

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Arjun Mahadevan (Mr. LLC 🇺🇸)

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702,646 views • 3 years ago •via X (Twitter)

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This led Bezos to create his famous "Regret Minimization Framework": Imagine yourself at 80, looking back at life: "Would you regret this decision?" Here's how Bezos explains it:
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Jeff Bezos on starting Amazon to minimize regret: “I want to live my life in such a way that when I’m 80, I’ve minimized the number of regrets I have.”
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