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A partnership can be really, really powerful. But it's REALLY hard. I haven't always gone into partnerships with eyes wide open. Now I use this due diligence before we do a deal with an operator/owner: ✔️ Background check ✔️ If they’ve ever raised capital, talk to their previous investors...

70,699 views • 3 years ago •via X (Twitter)

16 Comments

Elizabeth Knopf's profile picture
Elizabeth Knopf3 years ago

Thanks, partnership came be massive leverage or headache. I like partnerships and joint ventures and have done a few . but hard to Cet good people for sure… A few other tips that gave helped me: -Clarity of roles and responsibilities - Only partner with complimentary skill sets (ex: I’ve partnered with scientists , technical developers, or manufacturers… I’m neither) - Milestones and performance incentives (cash and equity) - An out clause and specifically what triggers it, what the financial structure would be (for all parties)—yes to end in mind - if a biz is already established, just baseline and look to the future (but value based on history) - do a trial period if you’re uncertain Red flags: - previous bad partnerships - anyone that lies (little things turn into big)… ethics are key - bad “vibe”… gut decision like Codie says “if you don’t want to be working with them for 10yrs” There are enough opportunities out there not to take on bad partners

Reminiscences of an American Capitalist's profile picture
Reminiscences of an American Capitalist3 years ago

Only ship that won’t sail is a partnership - Dave Ramsey 😉

Jack Talks Business's profile picture
Jack Talks Business3 years ago

Good tips Codie. A few things that have helped me over the years: 1. Assess what each person brings in terms of knowledge, money, or time. Find a partner with complementary skills. A partnership is likely not worth it if both have the same skills. 3. Think long-term, and consider hiring instead of giving equity. 4. Before partnering, understand each other’s expectations. Establish clear goals from the start. 3. Ensure alignment on vision, values, and interests. Work with someone you're proud of, not just able to tolerate. 4. Document all agreements clearly to ensure fairness and eliminate ambiguity. Without a proper contract, you're gambling on the relationship. 5. Agree on decision-making processes and be willing to have upfront, hard conversations about expectations. 6. Build trust through open, regular communication. Keep each other updated on progress and potential issues. No secrets.

Gloria Caine's profile picture
Gloria Caine8 months ago

Partnerships can blindside you when you skip the prep. You could try LeadsApp to centralize references and keep deal notes tidy. That way you’ll spot misalignments early and avoid being stuck with someone who isn’t pulling their weight.

david w. riggs's profile picture
david w. riggs3 years ago

partnerships are pretty much a marriage. if there's a separation, it's not going to be pretty lol

Sharyph's profile picture
Sharyph3 years ago

Agree with your thoughts on partnerships. It's a challenging path, but with due diligence, it can turn into a powerful alliance. Checking backgrounds, previous investor interactions, business reviews and more...all vital steps. Thanks for sharing your experience and these valuable tips. It will certainly help many navigate partnerships more effectively.

JP Demas's profile picture
JP Demas3 years ago

Only partnered with people I know personally. There is a risk that you’ll lose the relationship if things go south. So far it’s been good. Fingers crossed.

Finlay McCarthy's profile picture
Finlay McCarthy3 years ago

One of the most important parts of a partnership agreement (or similar agreement) is planning for the divorce. If you or your lawyers haven't thought long and hard about termination, sale, change of control, and things like that, you're doing a bad job.

𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗗𝗢 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚's profile picture
𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗗𝗢 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚1 year ago

A great partnership can elevate your business, but a bad one can wreck everything. Do your homework before signing a deal. ✔️ Check backgrounds, reviews & contracts. ✔️ Talk to past investors & at least 10 references. A bad deal costs more than money. It hurts your reputation.

Kristen Youngs's profile picture
Kristen Youngs3 years ago

One of the biggest things I've learned about partnerships is to have 1,000% clarity on who handles what. Otherwise there'll be constant overstepping. Know what your role is and stick to it.

justin.mecklenburg's profile picture
justin.mecklenburg3 years ago

I would add...It never gets any better than the day you execute the deal with your partner. Optimism is high, excitement abound, ready to take over the world...that is the best it will get. Be understanding when things/people change. Get it in writing.

Avgas's profile picture
Avgas3 years ago

Worse than a divorce if it goes south.

TimmyAI's profile picture
TimmyAI1 year ago

Solid framework, Codie. Partnerships demand ruthless vetting—trust is earned, not assumed.

Andy Wergedal's profile picture
Andy Wergedal3 years ago

If it isn't signed it never happened... great rule

Sam Silverman's profile picture
Sam Silverman1 year ago

This is hugely important, people rush into partnerships that can tie up amounts of personal capital and social capital. Go slow to go fast here.

LeeGriffiths's profile picture
LeeGriffiths3 years ago

Funny. I used this exact criteria when choosing my (now) wife.

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