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Codie Sanchez

@Codie_Sanchez • 715,588 subscribers

Founder. @contrarian @ctventurecap @bizscout_ Wife to @chris_petkas My book on how to scale profitable businesses 👉 https://t.co/NcDaWIlXRE

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Life without HR at your company.

Life without HR at your company.

7,588,314 views

One of the most underrated things you can do is buy unwanted land with your friends and build a compound. We bought this for $7,500 an acre 66+ acres… two families building from scratch.

One of the most underrated things you can do is buy unwanted land with your friends and build a compound. We bought this for $7,500 an acre 66+ acres… two families building from scratch.

3,526,627 views

Spoke in front of ten thousand women at the Moody Center in Austin last week and I am still buzzing from it. - hundreds came up to tell me they read my posts and listen to our podcast - dozens of couples told me they read my books together - two women told me our work saved their business - many said they bought a business because of us I am so fcking proud of the work we are doing, the lives it’s changing, and the millions of people it’s reaching. This is so much bigger than money. We are not even close to where we want to be. We will create a nation of owners. Thank you for being builders with us.

Spoke in front of ten thousand women at the Moody Center in Austin last week and I am still buzzing from it. - hundreds came up to tell me they read my posts and listen to our podcast - dozens of couples told me they read my books together - two women told me our work saved their business - many said they bought a business because of us I am so fcking proud of the work we are doing, the lives it’s changing, and the millions of people it’s reaching. This is so much bigger than money. We are not even close to where we want to be. We will create a nation of owners. Thank you for being builders with us.

19,755 views

You must learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

You must learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

157,734 views

WARNING: I’m doing something a little crazy on Friday. & it might make a lot of people a LOT of money. I’m giving away $1,000,000 in cash and prizes live, in front of 200,000 people. Why do something this reckless? I’m launching my new book on scaling businesses. And I don’t want to do another predictable book launch where we count how many copies we sell. I want people to walk away with actual money in their pockets, and the tools to make even more. So here’s what’s happening: → We’ll give $25k business grants to four owners in the crowd → We’ll give away over a million dollars in prizes designed to help you run and grow your business → We’ll have special guests who’ve built and invested in billion-dollar companies join me on stage to share their playbooks with you Oh, and I’m also giving away my best frameworks for scaling businesses: → The 12 profit levers you can pull to grow your bottom line today → How to find and sell clients who pay more, stay longer, and are easier to work with → How to hire A-players who move your business forward → How to build a team that can run without you → How to increase your margins and stabilize your profits I’ve never put this much time, energy, or money into a free event before. It could completely implode. Or it could become the best book launch ever. Either way, it’s going to be crazy. Save your free spot at the link in my bio.

WARNING: I’m doing something a little crazy on Friday. & it might make a lot of people a LOT of money. I’m giving away $1,000,000 in cash and prizes live, in front of 200,000 people. Why do something this reckless? I’m launching my new book on scaling businesses. And I don’t want to do another predictable book launch where we count how many copies we sell. I want people to walk away with actual money in their pockets, and the tools to make even more. So here’s what’s happening: → We’ll give $25k business grants to four owners in the crowd → We’ll give away over a million dollars in prizes designed to help you run and grow your business → We’ll have special guests who’ve built and invested in billion-dollar companies join me on stage to share their playbooks with you Oh, and I’m also giving away my best frameworks for scaling businesses: → The 12 profit levers you can pull to grow your bottom line today → How to find and sell clients who pay more, stay longer, and are easier to work with → How to hire A-players who move your business forward → How to build a team that can run without you → How to increase your margins and stabilize your profits I’ve never put this much time, energy, or money into a free event before. It could completely implode. Or it could become the best book launch ever. Either way, it’s going to be crazy. Save your free spot at the link in my bio.

25,124 views

These guys told me you could buy 250 acres for $400 each... and now they do $70k a month in revenue... I want to replicate this idea of building worlds on unwanted land. What do you think?

These guys told me you could buy 250 acres for $400 each... and now they do $70k a month in revenue... I want to replicate this idea of building worlds on unwanted land. What do you think?

180,637 views

this is why i never worry about competition. just buy them. *Bizscout off market deal notifications. LIVE.

this is why i never worry about competition. just buy them. *Bizscout off market deal notifications. LIVE.

24,050 views

I was just at a girls trip, now I’m concerned for women + ChatGPT… 12 women, 10 of them had named their “ai agent,” given them a personality, accent, joked about what their AI looks like, and said it’s like a friend now. We are scarily close to this…

I was just at a girls trip, now I’m concerned for women + ChatGPT… 12 women, 10 of them had named their “ai agent,” given them a personality, accent, joked about what their AI looks like, and said it’s like a friend now. We are scarily close to this…

146,761 views

We're living in the best time in history to be a business buyer. If you can describe the deal, you can find the deal. Browse free on BizScout(.)com.

We're living in the best time in history to be a business buyer. If you can describe the deal, you can find the deal. Browse free on BizScout(.)com.

24,904 views

Business ownership in the US: 1800s: 80%+ owned a business Today: <10% own a business

Business ownership in the US: 1800s: 80%+ owned a business Today: <10% own a business

55,200 views

A truth for your generation that will not be true for your kids. 10,000+ boomers retiring daily. They own 40% of small businesses. 99.9% of their millennial/gen z kids want to be Youtube stars not own a plumbing company (even if it's doing millions in profit). Therein lies our opportunity.

A truth for your generation that will not be true for your kids. 10,000+ boomers retiring daily. They own 40% of small businesses. 99.9% of their millennial/gen z kids want to be Youtube stars not own a plumbing company (even if it's doing millions in profit). Therein lies our opportunity.

56,241 views

Biggest mistake… not prioritizing marriage above just about anything. More women need to look at their husbands and partners like this.

Biggest mistake… not prioritizing marriage above just about anything. More women need to look at their husbands and partners like this.

109,281 views

"When you avoid a hard conversation, you are taking on a debt you have to repay with interest." -Sahil Bloom

"When you avoid a hard conversation, you are taking on a debt you have to repay with interest." -Sahil Bloom

88,740 views

I'm telling my daughter... you don’t have to debase yourself to get a fan base.

I'm telling my daughter... you don’t have to debase yourself to get a fan base.

77,156 views

The most underrated skill in the world right now is prompting…if you can speak the language of AI, AI will give you what you want. That’s why I had my internal AI transformation hire create a cracked prompting tool for our company to use internally. It essentially helps you create the perfect prompt. I love it - and that’s why I want to open source it.

The most underrated skill in the world right now is prompting…if you can speak the language of AI, AI will give you what you want. That’s why I had my internal AI transformation hire create a cracked prompting tool for our company to use internally. It essentially helps you create the perfect prompt. I love it - and that’s why I want to open source it.

38,776 views

Para mi gente latino… una pregunta…👇

Para mi gente latino… una pregunta…👇

63,756 views

You don’t start and run companies just for an exit. We do it because we are crazy people willing things into very existence. We are supposed to be the next generation of explorers, risktakers, adrenaline junkies. Addicts to the feeling of being so damn unemployable your only option is owner. The inability to sleep because of visions so big they pull you from bed in the dead of the night. Dreams so futuristic people laugh when you tell them. Those are the builders I admire. It’s f*cking hard. But we do the work.

You don’t start and run companies just for an exit. We do it because we are crazy people willing things into very existence. We are supposed to be the next generation of explorers, risktakers, adrenaline junkies. Addicts to the feeling of being so damn unemployable your only option is owner. The inability to sleep because of visions so big they pull you from bed in the dead of the night. Dreams so futuristic people laugh when you tell them. Those are the builders I admire. It’s f*cking hard. But we do the work.

75,344 views

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Communication expert explains how to get people to like you more:
1:44
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Communication expert explains how to get people to like you more:

Codie Sanchez

5,676,180 views • 1 month ago

Ryan Serhant says buying a $30 fake Rolex changed the trajectory of his entire career before he ever made a dollar in real estate. What do you think?
2:57
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Ryan Serhant says buying a $30 fake Rolex changed the trajectory of his entire career before he ever made a dollar in real estate. What do you think?

Codie Sanchez

76,389 views • 2 days ago

Founder of an $11 billion company says managers are a waste of space (& explains who they hire instead):
1:56
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Founder of an $11 billion company says managers are a waste of space (& explains who they hire instead):

Codie Sanchez

91,177 views • 3 days ago

You eventually start to realize, no job is safe.
1:29
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You eventually start to realize, no job is safe.

Codie Sanchez

7,885,620 views • 8 months ago

This guy coaches Sam Altman. He also works with leaders at Anthropic, Google, Apple, and SpaceX. I sat down with him to learn how he coaches billion dollar businesses. Here are Joe Hudson’s 7 operating rules: 1. Kill your 1:1s These meetings lead individuals to solve problems instead of the team. Much better to bring problems to the whole team so everyone feels responsible for solving them. I agree, haven’t done them for years... 2. Rotate who runs recurring meetings When the same person always leads, people focus on pleasing or rebelling against them. Spreading the authority makes everyone accountable to the team instead. 3. Give anyone the power to change a bad meeting Everyone already knows when a meeting isn’t working (and usually why). Giving people permission to say it makes meetings more effective. 4. Make every employee run at least 5 experiments a quarter on their own job It makes the team more productive, keeps people interested, and helps retain smart employees who would otherwise get bored. 5. Ask your team to push back on your ideas If you try to sell them on the idea, they may nod in the room and do nothing afterward. Asking for objections tests the idea + gets everyone aligned before you commit to it. 6. Start by building the part you understand the least If you leave the confusing part until the end you might find out it doesn’t fit and have to rebuild everything around it. 7. End every email with an action needed Name the person responsible, the action they need to take, and the deadline. Joe says this rule increased productivity in his business by 35 to 40%. Thanks for coming on Joe Hudson and sharing how you run your business. Search “BigDeal pod” on youtube.
1:15:33
Codie_Sanchez's profile picture

This guy coaches Sam Altman. He also works with leaders at Anthropic, Google, Apple, and SpaceX. I sat down with him to learn how he coaches billion dollar businesses. Here are Joe Hudson’s 7 operating rules: 1. Kill your 1:1s These meetings lead individuals to solve problems instead of the team. Much better to bring problems to the whole team so everyone feels responsible for solving them. I agree, haven’t done them for years... 2. Rotate who runs recurring meetings When the same person always leads, people focus on pleasing or rebelling against them. Spreading the authority makes everyone accountable to the team instead. 3. Give anyone the power to change a bad meeting Everyone already knows when a meeting isn’t working (and usually why). Giving people permission to say it makes meetings more effective. 4. Make every employee run at least 5 experiments a quarter on their own job It makes the team more productive, keeps people interested, and helps retain smart employees who would otherwise get bored. 5. Ask your team to push back on your ideas If you try to sell them on the idea, they may nod in the room and do nothing afterward. Asking for objections tests the idea + gets everyone aligned before you commit to it. 6. Start by building the part you understand the least If you leave the confusing part until the end you might find out it doesn’t fit and have to rebuild everything around it. 7. End every email with an action needed Name the person responsible, the action they need to take, and the deadline. Joe says this rule increased productivity in his business by 35 to 40%. Thanks for coming on Joe Hudson and sharing how you run your business. Search “BigDeal pod” on youtube.

Codie Sanchez

306,608 views • 19 days ago

My rules about billionaires… don’t get in their planes, go to their islands, or go in their basements. But this is a slide into a billionaire's underground, underwater basement… so there’s that.
0:43
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My rules about billionaires… don’t get in their planes, go to their islands, or go in their basements. But this is a slide into a billionaire's underground, underwater basement… so there’s that.

Codie Sanchez

3,761,100 views • 9 months ago

Do everything in your power to move to Austin.
0:38
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Do everything in your power to move to Austin.

Codie Sanchez

2,405,117 views • 8 months ago

Stop building someone else’s dream. Buy the business instead. Main Street Millionaire Live breaks down exactly how to acquire cash-flowing businesses — even if you’ve never bought one before. Ownership > employment.
0:32
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Stop building someone else’s dream. Buy the business instead. Main Street Millionaire Live breaks down exactly how to acquire cash-flowing businesses — even if you’ve never bought one before. Ownership > employment.

Codie Sanchez

1,162,250 views • 4 months ago

I'm home after two weeks that felt like two months... and a few of the lessons surprised me. I met with 3 billionaires, launched Own or Be Owned, walked 170,000 people through the 12 profit levers, met with YouTube execs, recorded podcasts with a guy who's done $2 billion in sales and a woman who's screened 2 million executives, and launched our new business tech product. Here are 12 lessons from two weeks of too many meetings: 1. Stop improving broken systems. Question why they exist. Joe Liemandt's Alpha School has kids finishing core academics in 2 hours a day while reportedly learning twice as much. Most people would use AI to make the 6 hour school day 10% better. Joe asked why school needs 6 hours at all. 2. Take smarter risks. Jenny Just turned $1.5M into a multibillion-dollar company, PEAK6. Her edge is nearly 30 years of decisions where the feedback is immediate and the stakes are real. Confidence is the receipt you get after surviving risk over and over. 3. Build an ecosystem of assets, not just one business. David Adelman started with student housing (Campus Apartments, $2B+ in assets) and kept going: alternative assets, a family office, the Philadelphia 76ers. Instead of asking what business to build, think about assets you can own to make every other one more valuable. 4. Every billionaire I met was weirdly comfortable being misunderstood. They make fewer decisions, but bigger ones, and they go all in on them. From the outside, that looks crazy. But you can't build an abnormal life while trying to look normal. 5. An audience is not a business. We walked 170,000 people through 12 profit levers in three days. That attention is powerful… but it only matters if it turns into customers. 6. Nothing X-rays a company like a live launch. Three days live exposed every weak spot in our messaging, tech, team, offer and follow up. Too many people joined for Zoom to handle. Our payments broke. Amazon pulled our listing because the demand looked fake. Scale finds every crack you've been ignoring. 7. Information is cheap. Most owners already know what's wrong. They just need to DO THE THING. 8. The best operators simplify aggressively. A lesson from Dean Graziosi, right hand to Tony Robbins: great operators don't leave a meeting with 30 priorities. They leave with one constraint. 9. Creators are quietly becoming holding companies. Meeting with YouTube execs made this obvious. One video can bring in a customer, a hire, an acquisition, an investor and product launch. 10. The best conversations rarely happen onstage. One of the most valuable ones of the trip was at 9 am in a café. The rest happened backstage, in cars, and in the ten minutes before my next meeting. 11. Growth is usually hiding behind one uncomfortable decision. Raise the price. Kill the offer. Replace the person. Narrow the customer. Two weeks. Three cities. Three billionaires. One book launch. 170,000 owners. My biggest takeaway of all? The next level rarely requires more information... just moving faster.
0:42
Codie_Sanchez's profile picture

I'm home after two weeks that felt like two months... and a few of the lessons surprised me. I met with 3 billionaires, launched Own or Be Owned, walked 170,000 people through the 12 profit levers, met with YouTube execs, recorded podcasts with a guy who's done $2 billion in sales and a woman who's screened 2 million executives, and launched our new business tech product. Here are 12 lessons from two weeks of too many meetings: 1. Stop improving broken systems. Question why they exist. Joe Liemandt's Alpha School has kids finishing core academics in 2 hours a day while reportedly learning twice as much. Most people would use AI to make the 6 hour school day 10% better. Joe asked why school needs 6 hours at all. 2. Take smarter risks. Jenny Just turned $1.5M into a multibillion-dollar company, PEAK6. Her edge is nearly 30 years of decisions where the feedback is immediate and the stakes are real. Confidence is the receipt you get after surviving risk over and over. 3. Build an ecosystem of assets, not just one business. David Adelman started with student housing (Campus Apartments, $2B+ in assets) and kept going: alternative assets, a family office, the Philadelphia 76ers. Instead of asking what business to build, think about assets you can own to make every other one more valuable. 4. Every billionaire I met was weirdly comfortable being misunderstood. They make fewer decisions, but bigger ones, and they go all in on them. From the outside, that looks crazy. But you can't build an abnormal life while trying to look normal. 5. An audience is not a business. We walked 170,000 people through 12 profit levers in three days. That attention is powerful… but it only matters if it turns into customers. 6. Nothing X-rays a company like a live launch. Three days live exposed every weak spot in our messaging, tech, team, offer and follow up. Too many people joined for Zoom to handle. Our payments broke. Amazon pulled our listing because the demand looked fake. Scale finds every crack you've been ignoring. 7. Information is cheap. Most owners already know what's wrong. They just need to DO THE THING. 8. The best operators simplify aggressively. A lesson from Dean Graziosi, right hand to Tony Robbins: great operators don't leave a meeting with 30 priorities. They leave with one constraint. 9. Creators are quietly becoming holding companies. Meeting with YouTube execs made this obvious. One video can bring in a customer, a hire, an acquisition, an investor and product launch. 10. The best conversations rarely happen onstage. One of the most valuable ones of the trip was at 9 am in a café. The rest happened backstage, in cars, and in the ten minutes before my next meeting. 11. Growth is usually hiding behind one uncomfortable decision. Raise the price. Kill the offer. Replace the person. Narrow the customer. Two weeks. Three cities. Three billionaires. One book launch. 170,000 owners. My biggest takeaway of all? The next level rarely requires more information... just moving faster.

Codie Sanchez

46,888 views • 7 days ago

Kanye West advice on haters will change your life. *I keep a folder of his best lines ever.
0:35
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Kanye West advice on haters will change your life. *I keep a folder of his best lines ever.

Codie Sanchez

143,232 views • 24 days ago

You're out of your mind if you're still doing an MBA in 2026. • Six figures in tuition • Two years out of the workforce • Taught by professors who've barely run a business Don’t understand how there are still people who think it’s a good idea.
1:15
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You're out of your mind if you're still doing an MBA in 2026. • Six figures in tuition • Two years out of the workforce • Taught by professors who've barely run a business Don’t understand how there are still people who think it’s a good idea.

Codie Sanchez

25,663 views • 4 days ago

Underrated signs of a high performer: • They hate small talk. • Are not okay with wasting your time. • Do what they say they’re going to do. • Do it with urgency. • Are obsessed, not just interested. What am I missing?
1:00
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Underrated signs of a high performer: • They hate small talk. • Are not okay with wasting your time. • Do what they say they’re going to do. • Do it with urgency. • Are obsessed, not just interested. What am I missing?

Codie Sanchez

792,155 views • 5 months ago

Meet Russell Shepard. Former NFL wide receiver who's now running a porta-potty business. Year 2 he made $1M? (more than ever in the NFL) It started when he played for the Giants. He noticed the city filled with trash at night. By morning? All gone. He knew someone was making bank on all that waste. So with his NFL earnings, Russell bought: - A vacuum truck with a 2,000-gallon tank - 125 portable toilets - 50 hand wash stations - 20 holding tanks - Some nearby land His first few months of recurring revenue: - Month 1-2: $6k - Month 2-3: $12k - Month 3-4: $18k By year 2 they'd hit $1M in revenue. Now multi-millions. How it grew so fast? reviews and referrals. His company Shep Boys manages waste from construction sites to disaster zones. Simple model, recurring revenue, commercial contracts. I will say - I've never been so close to throwing up when visiting a small business before. But Russell doesn't care what it smells like. He cares what it pays.
23:43
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Meet Russell Shepard. Former NFL wide receiver who's now running a porta-potty business. Year 2 he made $1M? (more than ever in the NFL) It started when he played for the Giants. He noticed the city filled with trash at night. By morning? All gone. He knew someone was making bank on all that waste. So with his NFL earnings, Russell bought: - A vacuum truck with a 2,000-gallon tank - 125 portable toilets - 50 hand wash stations - 20 holding tanks - Some nearby land His first few months of recurring revenue: - Month 1-2: $6k - Month 2-3: $12k - Month 3-4: $18k By year 2 they'd hit $1M in revenue. Now multi-millions. How it grew so fast? reviews and referrals. His company Shep Boys manages waste from construction sites to disaster zones. Simple model, recurring revenue, commercial contracts. I will say - I've never been so close to throwing up when visiting a small business before. But Russell doesn't care what it smells like. He cares what it pays.

Codie Sanchez

867,848 views • 6 months ago

Never apologize for chasing money. It is very hard to change the world when you are broke.
1:02
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Never apologize for chasing money. It is very hard to change the world when you are broke.

Codie Sanchez

61,057 views • 14 days ago

Being rich is awesome. Anyone who tells you otherwise is lying to you. Life is just easier up until you make about $100k, then it gradually evens out. Go unapologetically chase your first $100K.
0:37
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Being rich is awesome. Anyone who tells you otherwise is lying to you. Life is just easier up until you make about $100k, then it gradually evens out. Go unapologetically chase your first $100K.

Codie Sanchez

912,788 views • 7 months ago

Tony Robbins has the best take on why men and women process emotions so differently: "Men don't share their feelings, because their job is to solve a problem. In a man's world, the more you solve problems, the more you move up the hierarchy of being a man. In a woman's world, you share your problems so you can connect and feel for the person."
1:29
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Tony Robbins has the best take on why men and women process emotions so differently: "Men don't share their feelings, because their job is to solve a problem. In a man's world, the more you solve problems, the more you move up the hierarchy of being a man. In a woman's world, you share your problems so you can connect and feel for the person."

Codie Sanchez

268,205 views • 2 months ago

Entrepreneur who’s started 75+ businesses reveals 3 simple gigs making people six figures+:
4:37
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Entrepreneur who’s started 75+ businesses reveals 3 simple gigs making people six figures+:

Codie Sanchez

54,692 views • 17 days ago

Luxury real estate broker reveals how to get a total stranger to trust you with their money:
3:11
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Luxury real estate broker reveals how to get a total stranger to trust you with their money:

Codie Sanchez

163,530 views • 1 month ago

Tech billionaire explains the difference between an MBA and an entrepreneur:
2:17
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Tech billionaire explains the difference between an MBA and an entrepreneur:

Codie Sanchez

34,948 views • 12 days ago

Maybe we should put our kids in BJJ. This study looked at Brazilian Jiu Jitsu's effect on young people. The results are incredible. Kids did jiu jitsu 1-3x per week, 45 minutes on average, and they increased their self control by double digits compared to their peers. They showed more inhibitory control - aka, less easily distracted, more focus. Other studies say the same thing: One looked at MMA vs BJJ, and the kids who did BJJ had: • Increased self-control • Increased pro-social behavior • Decreased levels of aggression Another study looked specifically at boys with autism. It found that the social + motor control aspects of martial arts have a huge effect: The group who did martial arts had a 12.79 LOWER score on problem behaviors than the control group. In a world that’s constantly trying to distract us, BJJ makes you disciplined. In a world where kids are increasingly isolated, BJJ puts them together & challenges them physically and mentally. What do you think? Would you put your kids in martial arts?
0:34
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Maybe we should put our kids in BJJ. This study looked at Brazilian Jiu Jitsu's effect on young people. The results are incredible. Kids did jiu jitsu 1-3x per week, 45 minutes on average, and they increased their self control by double digits compared to their peers. They showed more inhibitory control - aka, less easily distracted, more focus. Other studies say the same thing: One looked at MMA vs BJJ, and the kids who did BJJ had: • Increased self-control • Increased pro-social behavior • Decreased levels of aggression Another study looked specifically at boys with autism. It found that the social + motor control aspects of martial arts have a huge effect: The group who did martial arts had a 12.79 LOWER score on problem behaviors than the control group. In a world that’s constantly trying to distract us, BJJ makes you disciplined. In a world where kids are increasingly isolated, BJJ puts them together & challenges them physically and mentally. What do you think? Would you put your kids in martial arts?

Codie Sanchez

1,780,252 views • 2 years ago