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A real 14-page client brief with 5 creative directions became 1 human-approved production direction in 25 minutes. Our team needed a production decision without missing the privacy, approval, or publishing requirements buried in the brief. My first attempt was too basic. I asked Viktor to summarize the document. The... show more
62,204 views • 12 days ago •via X (Twitter)
16 Comments

Try it here:

This is a much better use of AI than asking for summaries.

Five directions narrowed to one in 25 minutes is impressive.

The first summary being a dead end makes this feel very real.

I like that Viktor recommended a direction without approving it himself.

Human approval at the end is still the part that matters most.

Decision preparation is where teams quietly lose so much time.

Separating the responsibilities by team made the output genuinely useful.

Most campaign delays begin before production even starts.

That shift from assisting to owning the intake job is important.

Ok the 14 page brief got me.

This workflow would save a lot of back-and-forth between teams.

AI prepares the decision. Humans remain responsible for making it.

The false start is relatable. A summary rarely solves the actual job.

Privacy and approval checks being included makes this more practical.

Twenty-five minutes for the complete decision is a solid result.
