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A real 14-page client brief with 5 creative directions became 1 human-approved production direction in 25 minutes. Our team needed a production decision without missing the privacy, approval, or publishing requirements buried in the brief. My first attempt was too basic. I asked Viktor to summarize the document. The...

62,204 views • 12 days ago •via X (Twitter)

16 Comments

Kaitee's profile picture
Kaitee12 days ago

Try it here:

Iris Quinn's profile picture
Iris Quinn12 days ago

This is a much better use of AI than asking for summaries.

Ulobex 's profile picture
Ulobex 12 days ago

Five directions narrowed to one in 25 minutes is impressive.

Orikan's profile picture
Orikan12 days ago

The first summary being a dead end makes this feel very real.

Karen's profile picture
Karen12 days ago

I like that Viktor recommended a direction without approving it himself.

Diana Osire's profile picture
Diana Osire12 days ago

Human approval at the end is still the part that matters most.

Naila | AI Insights's profile picture
Naila | AI Insights12 days ago

Decision preparation is where teams quietly lose so much time.

Audrey's profile picture
Audrey12 days ago

Separating the responsibilities by team made the output genuinely useful.

Elizabeth's profile picture
Elizabeth12 days ago

Most campaign delays begin before production even starts.

Idris's profile picture
Idris12 days ago

That shift from assisting to owning the intake job is important.

Eric Stevens's profile picture
Eric Stevens12 days ago

Ok the 14 page brief got me.

Shad's profile picture
Shad12 days ago

This workflow would save a lot of back-and-forth between teams.

Twilight's profile picture
Twilight12 days ago

AI prepares the decision. Humans remain responsible for making it.

Diana's profile picture
Diana12 days ago

The false start is relatable. A summary rarely solves the actual job.

Debbie's profile picture
Debbie12 days ago

Privacy and approval checks being included makes this more practical.

M E N S A G E N S's profile picture
M E N S A G E N S12 days ago

Twenty-five minutes for the complete decision is a solid result.

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