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A short FIGS history: 2013: launched on the Shopify Basic Plan 2014-2020: grew to ShopifyPlus, and expanded internationally 2021: IPO 2022: exceed $500M in net revenue almost entirely online Last week, they opened their first retail store in LA. I’m thrilled their POS and online store is powered by... show more

Harley Finkelstein

138,229 subscribers

75,186 Aufrufe • vor 2 Jahren •via X (Twitter)

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20 Kommentare

Profilbild von oii

oiivor 2 Jahren

@wearfigs @Shopify @ShopifyPlus 2023: Worst checkout ever and platform

Profilbild von Alex de Bold

Alex de Boldvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus I love everything about how this brand was started and grew!

Profilbild von Dave Lazar

Dave Lazarvor 2 Jahren

@Shopify @ShopifyPlus Funny story. I fixed fulfillment for the first couple years of Figs so their business was shipping orders out to customers. Custom fulfillments baby. Nice to see they’re still at it.

Profilbild von ASH®

ASH®vor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Fascinating! Right now incubating a brand in the same category! And on Shopify

Profilbild von Farshad Taheri

Farshad Taherivor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Amazing, Shopify needs to start offering a retail experience solution for it is plus users. That is going to be huge. @tobi

Profilbild von MrLogistics

MrLogisticsvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus While I love what I do, Figs makes me want to be a doctor. I just can't deny the drip.

Profilbild von Charley

Charleyvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Such a great brand and story

Profilbild von Kevin Edelson

Kevin Edelsonvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus My Mother, sister and Fiance are all in healthcare. Figs has really taken over their category!

Profilbild von Matt Zothner

Matt Zothnervor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Basically a status symbol in medicine. Made scrubs cool

Profilbild von Supriya

Supriyavor 2 Jahren

@wearfigs @Shopify @ShopifyPlus glad i have some shopify stocks, considering buying some figs' too 🤭

Profilbild von Jonathan Kogan

Jonathan Koganvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus 🙌

Profilbild von Adam Robinson

Adam Robinsonvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus What a sick story.

Profilbild von 🚀Aykut Karaalioglu

🚀Aykut Karaaliogluvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Does @Shopify make strategic investments in brands such as @wearfigs before they become well-known, given that you have early insights before anyone else?

Profilbild von Abhishek

Abhishekvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Shopify still shipping at the speed of a startup @harleyf

Profilbild von Andy Skoullos

Andy Skoullosvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Harley my products are still suspended following a sham DMCA notice! How is this still the case?

Profilbild von AuthenticPro

AuthenticProvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus

Profilbild von Simon Paquin ☻

Simon Paquin ☻vor 2 Jahren

@wearfigs @Shopify @ShopifyPlus solide, @nicmaheu

Profilbild von W3nzel.eth

W3nzel.ethvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus Wait, what, there's a shot to buy uniforms? Don't healthcare workers get them from their employers? I mean still an amazing success story, but I'm a bit surprised.

Profilbild von Jason Tan

Jason Tanvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus A Shopify merchant took a pre-order from me 14 months ago and promised to deliver within 3 months. This merchant has since ghosted me but is incredibly still taking pre-orders online. Getting scammed like this with no recourse has made me avoid Shopify merchants online entirely.

Profilbild von Kien Tran

Kien Tranvor 2 Jahren

@wearfigs @Shopify @ShopifyPlus My team building apps for Shopify. We so very happy about Shopify Eco System!

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Claude + Shopify is f*cking cracked 🤯 Shopify just dropped an official connector that lets you manage your entire store from inside Claude. One prompt → Claude adds products, checks inventory, creates discount codes, pulls sales reports, and finds your top customers. All from a single chat. All inside Claude. Perfect for DTC brands and agencies who are still bouncing between five browser tabs every time they need to answer one basic question about their store. The new Shopify connector for Claude fixes the entire workflow: → Install the official Shopify connector in Claude Desktop in 30 seconds → Authenticate to your store via OAuth → Claude reads your full catalog, customers, orders, and analytics on demand → Adds new products, creates discount codes, and bulk-updates inventory from prompts → Runs ShopifyQL analytics queries that return live charts and dashboards → Surfaces patterns across customer behavior — top sellers, bundle opportunities, restock urgency No Shopify admin tab-switching. No exporting CSVs to ask one question. No "let me check Shopify and get back to you." What you get: → Claude connected directly to your live Shopify store → Daily store ops running through one chat — products, customers, inventory, discounts, analytics → Real-time analytics that answer questions Shopify's own dashboards can't → Pattern recognition across your orders that surfaces bundle ideas and retention opportunities → An official connector built by Shopify with 25 tools and ongoing updates I put together a full playbook with the connector setup, every prompt I tested, the 25 tools it exposes, and a Loom walkthrough video showing you how to set it up. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

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Shopify

17,455 Aufrufe • vor 3 Jahren

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17,534 Aufrufe • vor 2 Jahren

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

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35,601 Aufrufe • vor 7 Monaten

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Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

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573,125 Aufrufe • vor 9 Monaten

Today, I'm excited to announce a huge leap forward for search Now Shopify stores have *more powerful search than Amazon* By adding AI Autocomplete to their search, users can filter by typing, which increases sales significantly by helping people find what they want faster. Just by adding it from the Shopify App store. Search has been the same the last 15 years... until now. This new proprietary technology upgrades your store's search, by combining the intelligence of LLMs with the speed of search, all grounded in your store's catalog. Search used to be a 5 step process: 1) Type 1-2 words 2) Scroll 50 results 3) Filter down to 5 results 4) Find what you want 5) Buy Today, we've cut out 2 steps, making search far faster: 1) Type exactly what you want 2) Find what you want 3) Buy And while this is the best search, this is just the start... soon, people will see that this real-time intent layer by AI Autocomplete is the foundation of: more powerful assistant experiences, generative interfaces, and eventually handsfree interfaces. If you know any Shopify stores, please tag or forward to them. They can add it in 1 click in the Shopify App Store:

Today, I'm excited to announce a huge leap forward for search Now Shopify stores have more powerful search than Amazon By adding AI Autocomplete to their search, users can filter by typing, which increases sales significantly by helping people find what they want faster. Just by adding it from the Shopify App store. Search has been the same the last 15 years... until now. This new proprietary technology upgrades your store's search, by combining the intelligence of LLMs with the speed of search, all grounded in your store's catalog. Search used to be a 5 step process: 1) Type 1-2 words 2) Scroll 50 results 3) Filter down to 5 results 4) Find what you want 5) Buy Today, we've cut out 2 steps, making search far faster: 1) Type exactly what you want 2) Find what you want 3) Buy And while this is the best search, this is just the start... soon, people will see that this real-time intent layer by AI Autocomplete is the foundation of: more powerful assistant experiences, generative interfaces, and eventually handsfree interfaces. If you know any Shopify stores, please tag or forward to them. They can add it in 1 click in the Shopify App Store:

brad

559,592 Aufrufe • vor 24 Tagen

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

Marlow

27,351 Aufrufe • vor 3 Monaten

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Harley Finkelstein

16,543 Aufrufe • vor 1 Jahr