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A short FIGS history: 2013: launched on the Shopify Basic Plan 2014-2020: grew to ShopifyPlus, and expanded internationally 2021: IPO 2022: exceed $500M in net revenue almost entirely online Last week, they opened their first retail store in LA. I’m thrilled their POS and online store is powered by... show more

Harley Finkelstein

138,229 subscribers

75,186 views • 2 years ago •via X (Twitter)

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20 Comments

oii2 years ago

@wearfigs @Shopify @ShopifyPlus 2023: Worst checkout ever and platform

Alex de Bold2 years ago

@wearfigs @Shopify @ShopifyPlus I love everything about how this brand was started and grew!

Dave Lazar2 years ago

@Shopify @ShopifyPlus Funny story. I fixed fulfillment for the first couple years of Figs so their business was shipping orders out to customers. Custom fulfillments baby. Nice to see they’re still at it.

ASH®2 years ago

@wearfigs @Shopify @ShopifyPlus Fascinating! Right now incubating a brand in the same category! And on Shopify

Farshad Taheri2 years ago

@wearfigs @Shopify @ShopifyPlus Amazing, Shopify needs to start offering a retail experience solution for it is plus users. That is going to be huge. @tobi

MrLogistics2 years ago

@wearfigs @Shopify @ShopifyPlus While I love what I do, Figs makes me want to be a doctor. I just can't deny the drip.

Charley2 years ago

@wearfigs @Shopify @ShopifyPlus Such a great brand and story

Kevin Edelson2 years ago

@wearfigs @Shopify @ShopifyPlus My Mother, sister and Fiance are all in healthcare. Figs has really taken over their category!

Matt Zothner2 years ago

@wearfigs @Shopify @ShopifyPlus Basically a status symbol in medicine. Made scrubs cool

Supriya2 years ago

@wearfigs @Shopify @ShopifyPlus glad i have some shopify stocks, considering buying some figs' too 🤭

Jonathan Kogan2 years ago

@wearfigs @Shopify @ShopifyPlus 🙌

Adam Robinson2 years ago

@wearfigs @Shopify @ShopifyPlus What a sick story.

🚀Aykut Karaalioglu2 years ago

@wearfigs @Shopify @ShopifyPlus Does @Shopify make strategic investments in brands such as @wearfigs before they become well-known, given that you have early insights before anyone else?

Abhishek2 years ago

@wearfigs @Shopify @ShopifyPlus Shopify still shipping at the speed of a startup @harleyf

Andy Skoullos2 years ago

@wearfigs @Shopify @ShopifyPlus Harley my products are still suspended following a sham DMCA notice! How is this still the case?

AuthenticPro2 years ago

@wearfigs @Shopify @ShopifyPlus

Simon Paquin ☻2 years ago

@wearfigs @Shopify @ShopifyPlus solide, @nicmaheu

W3nzel.eth2 years ago

@wearfigs @Shopify @ShopifyPlus Wait, what, there's a shot to buy uniforms? Don't healthcare workers get them from their employers? I mean still an amazing success story, but I'm a bit surprised.

Jason Tan2 years ago

@wearfigs @Shopify @ShopifyPlus A Shopify merchant took a pre-order from me 14 months ago and promised to deliver within 3 months. This merchant has since ghosted me but is incredibly still taking pre-orders online. Getting scammed like this with no recourse has made me avoid Shopify merchants online entirely.

Kien Tran2 years ago

@wearfigs @Shopify @ShopifyPlus My team building apps for Shopify. We so very happy about Shopify Eco System!

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17,534 views • 2 years ago

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Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

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35,601 views • 7 months ago

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573,125 views • 9 months ago

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Today, I'm excited to announce a huge leap forward for search Now Shopify stores have more powerful search than Amazon By adding AI Autocomplete to their search, users can filter by typing, which increases sales significantly by helping people find what they want faster. Just by adding it from the Shopify App store. Search has been the same the last 15 years... until now. This new proprietary technology upgrades your store's search, by combining the intelligence of LLMs with the speed of search, all grounded in your store's catalog. Search used to be a 5 step process: 1) Type 1-2 words 2) Scroll 50 results 3) Filter down to 5 results 4) Find what you want 5) Buy Today, we've cut out 2 steps, making search far faster: 1) Type exactly what you want 2) Find what you want 3) Buy And while this is the best search, this is just the start... soon, people will see that this real-time intent layer by AI Autocomplete is the foundation of: more powerful assistant experiences, generative interfaces, and eventually handsfree interfaces. If you know any Shopify stores, please tag or forward to them. They can add it in 1 click in the Shopify App Store:

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559,592 views • 24 days ago

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

Marlow

27,351 views • 3 months ago

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Harley Finkelstein

16,543 views • 1 year ago