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A short FIGS history: 2013: launched on the Shopify Basic Plan 2014-2020: grew to ShopifyPlus, and expanded internationally 2021: IPO 2022: exceed $500M in net revenue almost entirely online Last week, they opened their first retail store in LA. I’m thrilled their POS and online store is powered by... show more

Harley Finkelstein

138,229 subscribers

75,186 просмотров • 2 лет назад •via X (Twitter)

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Комментарии: 20

Фото профиля oii

oii2 лет назад

@wearfigs @Shopify @ShopifyPlus 2023: Worst checkout ever and platform

Фото профиля Alex de Bold

Alex de Bold2 лет назад

@wearfigs @Shopify @ShopifyPlus I love everything about how this brand was started and grew!

Фото профиля Dave Lazar

Dave Lazar2 лет назад

@Shopify @ShopifyPlus Funny story. I fixed fulfillment for the first couple years of Figs so their business was shipping orders out to customers. Custom fulfillments baby. Nice to see they’re still at it.

Фото профиля ASH®

ASH®2 лет назад

@wearfigs @Shopify @ShopifyPlus Fascinating! Right now incubating a brand in the same category! And on Shopify

Фото профиля Farshad Taheri

Farshad Taheri2 лет назад

@wearfigs @Shopify @ShopifyPlus Amazing, Shopify needs to start offering a retail experience solution for it is plus users. That is going to be huge. @tobi

Фото профиля MrLogistics

MrLogistics2 лет назад

@wearfigs @Shopify @ShopifyPlus While I love what I do, Figs makes me want to be a doctor. I just can't deny the drip.

Фото профиля Charley

Charley2 лет назад

@wearfigs @Shopify @ShopifyPlus Such a great brand and story

Фото профиля Kevin Edelson

Kevin Edelson2 лет назад

@wearfigs @Shopify @ShopifyPlus My Mother, sister and Fiance are all in healthcare. Figs has really taken over their category!

Фото профиля Matt Zothner

Matt Zothner2 лет назад

@wearfigs @Shopify @ShopifyPlus Basically a status symbol in medicine. Made scrubs cool

Фото профиля Supriya

Supriya2 лет назад

@wearfigs @Shopify @ShopifyPlus glad i have some shopify stocks, considering buying some figs' too 🤭

Фото профиля Jonathan Kogan

Jonathan Kogan2 лет назад

@wearfigs @Shopify @ShopifyPlus 🙌

Фото профиля Adam Robinson

Adam Robinson2 лет назад

@wearfigs @Shopify @ShopifyPlus What a sick story.

Фото профиля 🚀Aykut Karaalioglu

🚀Aykut Karaalioglu2 лет назад

@wearfigs @Shopify @ShopifyPlus Does @Shopify make strategic investments in brands such as @wearfigs before they become well-known, given that you have early insights before anyone else?

Фото профиля Abhishek

Abhishek2 лет назад

@wearfigs @Shopify @ShopifyPlus Shopify still shipping at the speed of a startup @harleyf

Фото профиля Andy Skoullos

Andy Skoullos2 лет назад

@wearfigs @Shopify @ShopifyPlus Harley my products are still suspended following a sham DMCA notice! How is this still the case?

Фото профиля AuthenticPro

AuthenticPro2 лет назад

@wearfigs @Shopify @ShopifyPlus

Фото профиля Simon Paquin ☻

Simon Paquin ☻2 лет назад

@wearfigs @Shopify @ShopifyPlus solide, @nicmaheu

Фото профиля W3nzel.eth

W3nzel.eth2 лет назад

@wearfigs @Shopify @ShopifyPlus Wait, what, there's a shot to buy uniforms? Don't healthcare workers get them from their employers? I mean still an amazing success story, but I'm a bit surprised.

Фото профиля Jason Tan

Jason Tan2 лет назад

@wearfigs @Shopify @ShopifyPlus A Shopify merchant took a pre-order from me 14 months ago and promised to deliver within 3 months. This merchant has since ghosted me but is incredibly still taking pre-orders online. Getting scammed like this with no recourse has made me avoid Shopify merchants online entirely.

Фото профиля Kien Tran

Kien Tran2 лет назад

@wearfigs @Shopify @ShopifyPlus My team building apps for Shopify. We so very happy about Shopify Eco System!

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Harley Finkelstein

162,054 просмотров • 2 лет назад

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Alex Moore

36,024 просмотров • 1 месяц назад

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tobi lutke

42,076 просмотров • 9 месяцев назад

A GERMAN ENGINEER SPENT $7 ON COMPONENTS AND BUILT A CHIP THAT DOES WHAT $80,000 LAB EQUIPMENT DOES. HE POSTED THE BUILD ANYWAY he soldered 47 connections by hand in his bedroom in lithuania. the chip glows blue when powered. the comments on his post asked where to buy one and he replied that he couldn't sell them legally meanwhile a 19 year old in miami opened a shopify store 9 weeks ago and pulled $31,247 last month without shipping a single package. claude runs the entire store for $20 a month claude finds the products. writes every description. runs the ads. answers every customer email. tells him every sunday what to fix. he hasn't opened his inbox in 11 days a traditional shopify operator pays $2,600 a month before a single sale. copywriter $400, va $700, media buyer $1,500. that's why 90% of stores die before month three his total cost is $21 a month and he keeps $16,559 in net profit. six prompts run the whole operation and they're all in the article bookmark this and read the article below

A GERMAN ENGINEER SPENT $7 ON COMPONENTS AND BUILT A CHIP THAT DOES WHAT $80,000 LAB EQUIPMENT DOES. HE POSTED THE BUILD ANYWAY he soldered 47 connections by hand in his bedroom in lithuania. the chip glows blue when powered. the comments on his post asked where to buy one and he replied that he couldn't sell them legally meanwhile a 19 year old in miami opened a shopify store 9 weeks ago and pulled $31,247 last month without shipping a single package. claude runs the entire store for $20 a month claude finds the products. writes every description. runs the ads. answers every customer email. tells him every sunday what to fix. he hasn't opened his inbox in 11 days a traditional shopify operator pays $2,600 a month before a single sale. copywriter $400, va $700, media buyer $1,500. that's why 90% of stores die before month three his total cost is $21 a month and he keeps $16,559 in net profit. six prompts run the whole operation and they're all in the article bookmark this and read the article below

starmex

153,201 просмотров • 4 месяцев назад

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

114,772 просмотров • 6 месяцев назад

Who wants pizza?🍕👏 The retail pizza brand, Scooters, is back and when I posted about their newest store opening in Melville, Johannesburg - the new owner got in touch with me and wants to give my followers a discount on their next Scooters pizza. Use the coupon code Scooters-AskAsh online or in store to get your discount. Who's excited to see Scooter's back?

Ash Müller

32,884 просмотров • 11 месяцев назад

Claude + Shopify is f*cking cracked 🤯 Shopify just dropped an official connector that lets you manage your entire store from inside Claude. One prompt → Claude adds products, checks inventory, creates discount codes, pulls sales reports, and finds your top customers. All from a single chat. All inside Claude. Perfect for DTC brands and agencies who are still bouncing between five browser tabs every time they need to answer one basic question about their store. The new Shopify connector for Claude fixes the entire workflow: → Install the official Shopify connector in Claude Desktop in 30 seconds → Authenticate to your store via OAuth → Claude reads your full catalog, customers, orders, and analytics on demand → Adds new products, creates discount codes, and bulk-updates inventory from prompts → Runs ShopifyQL analytics queries that return live charts and dashboards → Surfaces patterns across customer behavior — top sellers, bundle opportunities, restock urgency No Shopify admin tab-switching. No exporting CSVs to ask one question. No "let me check Shopify and get back to you." What you get: → Claude connected directly to your live Shopify store → Daily store ops running through one chat — products, customers, inventory, discounts, analytics → Real-time analytics that answer questions Shopify's own dashboards can't → Pattern recognition across your orders that surfaces bundle ideas and retention opportunities → An official connector built by Shopify with 25 tools and ongoing updates I put together a full playbook with the connector setup, every prompt I tested, the 25 tools it exposes, and a Loom walkthrough video showing you how to set it up. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Claude + Shopify is f*cking cracked 🤯 Shopify just dropped an official connector that lets you manage your entire store from inside Claude. One prompt → Claude adds products, checks inventory, creates discount codes, pulls sales reports, and finds your top customers. All from a single chat. All inside Claude. Perfect for DTC brands and agencies who are still bouncing between five browser tabs every time they need to answer one basic question about their store. The new Shopify connector for Claude fixes the entire workflow: → Install the official Shopify connector in Claude Desktop in 30 seconds → Authenticate to your store via OAuth → Claude reads your full catalog, customers, orders, and analytics on demand → Adds new products, creates discount codes, and bulk-updates inventory from prompts → Runs ShopifyQL analytics queries that return live charts and dashboards → Surfaces patterns across customer behavior — top sellers, bundle opportunities, restock urgency No Shopify admin tab-switching. No exporting CSVs to ask one question. No "let me check Shopify and get back to you." What you get: → Claude connected directly to your live Shopify store → Daily store ops running through one chat — products, customers, inventory, discounts, analytics → Real-time analytics that answer questions Shopify's own dashboards can't → Pattern recognition across your orders that surfaces bundle ideas and retention opportunities → An official connector built by Shopify with 25 tools and ongoing updates I put together a full playbook with the connector setup, every prompt I tested, the 25 tools it exposes, and a Loom walkthrough video showing you how to set it up. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

56,735 просмотров • 5 месяцев назад

checkout at Yardbird's stores is anywhere their customers want it to be. that’s ‘cause Yardbird is using our handy POS Go that helps their staff to check out customers anywhere in-store and see available inventory on the fly. which really just means their customers don’t need to get up from that sofa they’re buying.

checkout at Yardbird's stores is anywhere their customers want it to be. that’s ‘cause Yardbird is using our handy POS Go that helps their staff to check out customers anywhere in-store and see available inventory on the fly. which really just means their customers don’t need to get up from that sofa they’re buying.

Shopify

17,455 просмотров • 3 лет назад

Looking at the retail landscape right now: the consumer is resilient. This year, 74% of US holiday shoppers plan to spend the same or more on holiday gifts vs last year, and GenZ will be the biggest spenders. What this means for us: consumers will be shopping their favourite brands, which are all powered by Shopify.

Looking at the retail landscape right now: the consumer is resilient. This year, 74% of US holiday shoppers plan to spend the same or more on holiday gifts vs last year, and GenZ will be the biggest spenders. What this means for us: consumers will be shopping their favourite brands, which are all powered by Shopify.

Harley Finkelstein

17,534 просмотров • 2 лет назад

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video Source: Dan Martell

Startup Archive

726,638 просмотров • 2 лет назад

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"What's the commonality between ServiceNow, Salesforce and Shopify? They all could be abstracted away into a database. If I am shopping on ChatGPT, I may not go to that merchant store ever, and if the future of e-commerce is conversational commerce and it does not happen on the Shopify platform, that is not a net positive. Even if it is only 25% of the revenue today, that software in two years may be obsolete. If Tobi thinks it, what hope is there for mere mortals." Jason ✨👾SaaStr.Ai✨ Lemkin Love to hear your thoughts on this Marc Benioff tobi lutke Harley Finkelstein and how you think about preventing being abstracted away in this way?

Harry Stebbings

35,601 просмотров • 7 месяцев назад

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

Netflix House Dallas just opened. It’s not a store or a theme park. It’s a 100,000-square-foot world where entertainment and commerce are one. You walk through stranger things. You play Squid Game. The commerce isn't a separate step at the end. It’s part of the story. When the experience is this immersive, the technology has to be invisible. This is where Shopify POS comes in. Our mobile tech means the staff meet fans exactly where they are. No counters. No bottlenecks. Just a seamless flow. Netflix built the world. Shopify makes it shoppable. This is the future of retail.

Harley Finkelstein

573,125 просмотров • 9 месяцев назад

Today, I'm excited to announce a huge leap forward for search Now Shopify stores have *more powerful search than Amazon* By adding AI Autocomplete to their search, users can filter by typing, which increases sales significantly by helping people find what they want faster. Just by adding it from the Shopify App store. Search has been the same the last 15 years... until now. This new proprietary technology upgrades your store's search, by combining the intelligence of LLMs with the speed of search, all grounded in your store's catalog. Search used to be a 5 step process: 1) Type 1-2 words 2) Scroll 50 results 3) Filter down to 5 results 4) Find what you want 5) Buy Today, we've cut out 2 steps, making search far faster: 1) Type exactly what you want 2) Find what you want 3) Buy And while this is the best search, this is just the start... soon, people will see that this real-time intent layer by AI Autocomplete is the foundation of: more powerful assistant experiences, generative interfaces, and eventually handsfree interfaces. If you know any Shopify stores, please tag or forward to them. They can add it in 1 click in the Shopify App Store:

Today, I'm excited to announce a huge leap forward for search Now Shopify stores have more powerful search than Amazon By adding AI Autocomplete to their search, users can filter by typing, which increases sales significantly by helping people find what they want faster. Just by adding it from the Shopify App store. Search has been the same the last 15 years... until now. This new proprietary technology upgrades your store's search, by combining the intelligence of LLMs with the speed of search, all grounded in your store's catalog. Search used to be a 5 step process: 1) Type 1-2 words 2) Scroll 50 results 3) Filter down to 5 results 4) Find what you want 5) Buy Today, we've cut out 2 steps, making search far faster: 1) Type exactly what you want 2) Find what you want 3) Buy And while this is the best search, this is just the start... soon, people will see that this real-time intent layer by AI Autocomplete is the foundation of: more powerful assistant experiences, generative interfaces, and eventually handsfree interfaces. If you know any Shopify stores, please tag or forward to them. They can add it in 1 click in the Shopify App Store:

brad

559,592 просмотров • 24 дней назад

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

A guy made $130,000 last month from a Shopify store he has not opened in 47 days. He asked Claude to spin up the store in one prompt. Picked one trending product from Alibaba. Uploaded it. Veo 3 generated every product video he has ever posted. ChatGPT writes every ad caption and every reply to customers. His only job is watching the orders land in Stripe. He is 24. He runs the store from the Notes app on his phone. He has never logged into the Shopify admin from a desktop. He says the password is saved in his iCloud and he has not had to type it. Most dropshippers spend their week answering DMs, editing product photos, A/B testing ad copy, and arguing with suppliers. He does none of that. The AI does the things that scale and he does the thing that does not, which is exactly nothing. His ad spend is $42,000 a month. Return on ad spend: 4.1. Refund rate: 6%. Average order value: $54. The math is boring. The reason it works is interesting. The less he touches the store, the more it prints. Every time he gets the urge to optimize something he closes the tab and goes to the gym. The store does not need his taste. The dropshippers losing to him spent ten years getting good at the parts AI now does for $20 a month. Save this before the dropshipping niche figures out AI does not need them.

Marlow

27,351 просмотров • 3 месяцев назад

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Shopify has built a retail operating system so that brands can sell everywhere their customers spend time. It’s why we see this insane velocity of growth today that we have never seen before in history. AG1 started in the last 15 years and is doing $600M… they have 1 single SKU. Right now is an incredibly exciting time in retail.

Harley Finkelstein

16,543 просмотров • 1 год назад