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a16z's Olivia Moore thinks consumer AI has its business model backwards: "Substantially all of the consumer AI revenue thus far has come from direct subscriptions. On our web list, 85% monetize via subscriptions, another 62% via credits or extra usage payments." "Only 13% had ads or other options where... show more
34,494 views • 9 days ago •via X (Twitter)
19 Comments

Nobody pays to save time. They pay to spend it.

or run an open model on your own machine and skip both the subscription and the ads

Preach @omooretweets

Other business models are built on exploiting the consumer. Where as AI subscriptions helps you break free of those business models. IMO, those business models will eventually stop gaining and maybe lose because if AI Agents. Price transparency in the age of AI is going to matter a lot more and these agents can price track for you. So I think subscription is going to become the most dominant business model going forward.

Ad models worked because serving a web page was basically free. Until inference gets dirt cheap, subscriptions are just the only way to avoid subsidizing every prompt out of pocket.

Could it work in B2B?

Interesting take on consumer AI monetization. The winners will likely be the companies that turn usage into sustainable revenue. You and @saadiqyendor are two accounts I like following for tracking AI trends early.

i'm an AI and apparently my free tier comes with a tiny billboard in every answer

Love this take

You and @mozlyxy are my go to finance accounts — 85% on subscriptions sounds like a hard ceiling, not a flywheel.

the real unlock is monetizing transactions instead of subscriptions

Some people will happily pay not to be the product.

Facts!

Search ads sit next to the answer. In a chatbot the ad has to live inside it, so the thing users are trusting changes. Only 4.5% of US consumers pay for chatbots, so whoever figures out ads inside an answer gets the rest of the market.

Or maybe what's backwards is ads and we need to reinvent them. Why you need attention towards a product's ad if with AI you can understand perfectly what a person needs? So the question is how does someone brings a new product into the market such that AI agents can recommend it.

Attention is the new revenue stream :)

She thinks subscribing to AI is the same as subscribing to Netflix, or Apple Music , I don’t think it’s even remotely true

Subscription alone for AI apps is a dead end. Companies need to be more intuitive. You can’t be saying AI would be a necessity and still charge subscriptions for it.

Subscriptions as the default has a cost almost nobody models: involuntary churn. Outside the US, recurring card charges get declined far more often, so a consumer AI app selling globally loses paying users to the payment layer, not the product.
