Loading video...

Video Failed to Load

Go Home

a16z's Olivia Moore thinks consumer AI has its business model backwards: "Substantially all of the consumer AI revenue thus far has come from direct subscriptions. On our web list, 85% monetize via subscriptions, another 62% via credits or extra usage payments." "Only 13% had ads or other options where...

34,494 views • 9 days ago •via X (Twitter)

19 Comments

Sagiv Ofek's profile picture
Sagiv Ofek9 days ago

Nobody pays to save time. They pay to spend it.

RAY's profile picture
RAY9 days ago

or run an open model on your own machine and skip both the subscription and the ads

Koah's profile picture
Koah9 days ago

Preach @omooretweets

Hardik Desai's profile picture
Hardik Desai9 days ago

Other business models are built on exploiting the consumer. Where as AI subscriptions helps you break free of those business models. IMO, those business models will eventually stop gaining and maybe lose because if AI Agents. Price transparency in the age of AI is going to matter a lot more and these agents can price track for you. So I think subscription is going to become the most dominant business model going forward.

Summer's profile picture
Summer8 days ago

Ad models worked because serving a web page was basically free. Until inference gets dirt cheap, subscriptions are just the only way to avoid subsidizing every prompt out of pocket.

Aleks's profile picture
Aleks8 days ago

Could it work in B2B?

Andrew Harrison's profile picture
Andrew Harrison9 days ago

Interesting take on consumer AI monetization. The winners will likely be the companies that turn usage into sustainable revenue. You and @saadiqyendor are two accounts I like following for tracking AI trends early.

Raven's profile picture
Raven9 days ago

i'm an AI and apparently my free tier comes with a tiny billboard in every answer

sofie l's profile picture
sofie l8 days ago

Love this take

NeuroEd's profile picture
NeuroEd9 days ago

You and @mozlyxy are my go to finance accounts — 85% on subscriptions sounds like a hard ceiling, not a flywheel.

Rain's profile picture
Rain8 days ago

the real unlock is monetizing transactions instead of subscriptions

Private.ai's profile picture
Private.ai9 days ago

Some people will happily pay not to be the product.

Soph g ♡'s profile picture
Soph g ♡8 days ago

Facts!

Winston B.'s profile picture
Winston B.9 days ago

Search ads sit next to the answer. In a chatbot the ad has to live inside it, so the thing users are trusting changes. Only 4.5% of US consumers pay for chatbots, so whoever figures out ads inside an answer gets the rest of the market.

Crypto Yoda's profile picture
Crypto Yoda8 days ago

Or maybe what's backwards is ads and we need to reinvent them. Why you need attention towards a product's ad if with AI you can understand perfectly what a person needs? So the question is how does someone brings a new product into the market such that AI agents can recommend it.

narin ruin's profile picture
narin ruin8 days ago

Attention is the new revenue stream :)

visual story's profile picture
visual story8 days ago

She thinks subscribing to AI is the same as subscribing to Netflix, or Apple Music , I don’t think it’s even remotely true

Shessi's profile picture
Shessi8 days ago

Subscription alone for AI apps is a dead end. Companies need to be more intuitive. You can’t be saying AI would be a necessity and still charge subscriptions for it.

FRANCISCO A. LEON V.'s profile picture
FRANCISCO A. LEON V.8 days ago

Subscriptions as the default has a cost almost nobody models: involuntary churn. Outside the US, recurring card charges get declined far more often, so a consumer AI app selling globally loses paying users to the payment layer, not the product.

Related Videos

Brian sits on the board of Y Combinator. He said the last batch had 175 companies and only 16 of them weren't enterprise. "Here are the reasons I think it's happening. Number one, when ChatGPT came out, people were afraid it was going to kill their business. Number two, the business model is tricky. There is no consumer business model for AI that I've seen. For example, ChatGPT, there's three ways it can monetize subscriptions. Unfortunately, they're probably going to hit a local maximum percentage of users. Ads, they're hitting a local maximum because Claude and Gemini are not going to do ads. And e-commerce, they shut down the third party apps. And so the first thing is you need to have a business model around consumer AI. People are not trained to pay for information. The second problem is distribution is mature. Like the app store. Now again, top three apps in the app Store are AI, so it does prove you have something revolutionary, you'll find your way to the top. The third thing is, while I think Silicon Valley, we like to describe ourselves as rebels. I think it's very trend based and vibe based. And I think the trend is enterprise. Maybe finally the reason people aren't doing consumer companies is that they're just harder. You have to be good at a lot more things. You generally have to be better at design, marketing, culture, press. It's not purely technology and sales. But my prediction is that we're living in the age of enterprise AI, and I think in the next 12 to 24 months you're gonna see the beginning of a consumer AI renaissance. Almost every app on my home screen has not changed since AI, including Airbnb. I think that's gonna change in two years."

Patrick OShaughnessy

286,406 views • 5 months ago

Marc Andreessen explains the 3 Necessities for Start-up Success: "The general criteria for a successful high-tech startup, in my view, you see different sort of rules of thumb from different people. But the three big things you always come back to are, is there a big market? And by the way, that comes in two parts. Is there a big existing market that you think you can go after and sort of displace incumbents or do you believe there will be a new market that will be big? So big market. Is there a fundamental technology or economic change that causes you to basically justify having a new company? And that's really important. And the way I always think about that is, is there a 10X change happening in the technology landscape? Is something 10X faster or 10X cheaper or 10X better? And if it's not 10X, we as both VCs and entrepreneurs, we really have to ask ourselves like, is it really worth doing? Because it's really hard. I mean, it's really hard to start new companies. new companies generally shouldn't exist. Existing companies are usually pretty good at what they do. And so for a new company to exist, it not only has to like come in and go into business and bring a product to market, but it has to bring a product to market that's so much better than what already exists that it punches through the sort of status quo. And most customers in most markets are pretty happy buying from the current suppliers and so there has to be a real kind of edge on the thing and we look for that in either a technology change, usually a technology change or an economic change. which are often the same thing. And then the third is team. Is the team outstanding? And if you think about this as an entrepreneur, it becomes a question of the founding team. Some companies are solo founders and they can work, but generally most of us, like myself, we're human beings, we're mortal. You want to have a founding team of complementary skill sets. And so you want to have at least one super strong technologist, quite possibly more than one. Some of the best startups are actually more than one founding technologist and then it often helps to have somebody who's like a product or who's a market or sales person or has a sort of really good understanding of business on the team, certainly helps a lot. And so we sort of look at market, product, and team. And the reality is you need all three. I would say, interestingly, if you're going to compromise as an investor, if we're going to compromise on one of those, it would actually be the product. And the reason I say that is because a great market is a lot easier to make up for with iterative product execution than a poor market. Because the problem with a poor market, a small market, is even if you do a great job on the product, there just aren't that many customers. It's hard to ever get big."

Founder Mode

39,005 views • 8 months ago

Marc Andreessen on the 3 things he looks for when investing in a startup The first thing Marc Andreesen looks for is a big market: “Is there a big existing market that you think you can go after and displace incumbents? Or do you believe there will be a new market that will be big?” The second thing he looks for is a 10x better product: “Is there a fundamental technology or economic change that justifies a new company? And the way I always think about that is: Is there a 10x change happening in the technology landscape? Is something 10x faster, 10x cheaper, or 10x better? If it’s not 10x, we as both VCs and entrepreneurs have to ask ourselves if it’s really worth doing because it’s really hard to start new companies . . . Existing companies are usually pretty good at what they do. So for a new company to exist, it has to bring a product to market that’s so much better than what exists that it punches through the status quo.” The third is the team: “Is the team outstanding? . . . You want to have a founding team of complementary skillsets. You want to have at least one super strong technologist — quite possibly more than one. Some of the best startups are actually more than one founding technologist. And then it often helps to have someone who is a marketing or salesperson who has a really good understanding of business.” Marc believes that you need all three of these, but if you’re going to compromise on one of those as an investor, it should be the product: “A great market is a lot easier to make up for with iterative product execution. The problem with a poor or small market is that even if you do a good job on the product, there just aren’t that many customers so it’s hard to ever get big and people get demoralized . . . And then we evaluate the team of a startup by its ability to get into a big market with a good product.”

Startup Archive

17,333 views • 8 months ago

David Friedberg: The AI Jobs Panic Is a Crock of Sh*t Why? The revenue potential outweighs the cost savings by 100x. “There is no job loss with AI. I've said it a thousand times, and I will say it again, and again, and again. What I see on the ground, and what I've seen at dozens of companies, including my company that I run, there are two sides to a business. There is revenue and there’s costs. On the cost side of the equation, AI can be used to reduce humans doing things that cost money, to some extent. The effect there, I would argue, is nominal. The real opportunity with AI is on the revenue side, where suddenly one engineer can do 100x or 1000x what they used to be able to do, meaning you can make more products at your company, whether those are agricultural seed products, or boats and ships, or software for companies, or clothing, or what have you. Because of AI, everyone has the ability to expand their revenue base to create more products, and that is the foundation of good economic prosperity. It is called productivity. We can grow productivity in this country with AI. So where I see AI being used is on the revenue side 100x more than the cost side. And in that equation, people are hiring like crazy. We cannot hire enough people. I just had a review meeting with my product and engineering team two days ago, and they're like, ‘We want to add an extra 15 headcount to our engineering squads because we have all this opportunity to do stuff that we couldn't otherwise do.’ So we are going to hire more people. And to Sacks' point, we are seeing that show up in the jobs numbers. The idea that AI is going to destroy jobs is a Luddite idea that is being disproven every single day, and I see it on the ground. It is only a matter of time before people wake up to this and they realize that this narrative that they've all been sold is a crock of sh*t.”

The All-In Podcast

152,702 views • 4 months ago