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AI Overviews reduce clicks by 34.5%. Google says being featured in an AI Overview leads to HIGHER click-through rates compared to a traditional first-place ranking. Logic disagrees, and now, so does our data. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search... show more
51,728 görüntüleme • 1 yıl önce •via X (Twitter)
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I honestly don't understands Google's logic in lying. The depressing part is ... ... it's only the start. We'll see the same for ecom/transactional queries soon, and if they do what I think they are planning, even Local will see similar (G want to gatekeep that too).

What happens when you combine every AI? It's time for something better than ChatGPT...

This lines up perfectly with what we’ve been seeing behind the scenes. We ran tests across multiple properties…and anytime an AI Overview showed up, CTR dropped like a rock. Not a little. Not occasionally. Consistently. Google’s claim that AI Overviews increase clicks? Let’s call it what it is…corporate spin. You don’t get featured as the answer. You get buried in a block with 5–10 other citations. It’s not a traffic driver. It’s a traffic siphon. So what’s the move? Adapt or get ghosted. •Go deeper than AI can summarize •Write like you’re explaining it to a human, not an algorithm •Lead with insight, not fluff •Make users want to click by offering something AI can’t We’re not playing the same SEO game anymore. Zero-click is real. Informational queries aren’t built to convert like they used to…so we either pivot the funnel or lose relevance. AI didn’t kill SEO. But it killed the lazy version of it. Time to evolve people.

Send this to Susman Godfrey... although they have similar data points. Chegg’s lawsuit emphasizes the financial damage to its business, the court will also investigate whether AI Overviews reduce the quality of search results by limiting users’ access to diverse information sources. So paging all the other site owners your traffic is down too!!! Thanks for this data

Being real, I wonder what percentage of these clicks are generic? I've seen so many sites create 2,000 word articles that an AI overview can answer in 1 sentence.

Google’s AI Overviews are significantly impacting site visits, reducing clicks by up to 60%. Does this mean the end of traditional SEO, or do we need to evolve how we approach search engine optimization?

Explosive if correct!

Interesting findings! AI Overviews reducing CTR by 34.5% challenges the idea that they boost click-through rates. Definitely makes us reconsider SEO strategies for informational queries moving forward.

Very interesting

B2b SaaS cos will continue to get hammered by this thanks for traffic grabs from the past 💀

