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Apple just announced Apple Upgrade, a new program that lets you lease an iPhone, iPad, Mac or Apple Watch. Details in the video below. For some reason, leasing a laptop feels so much weirder to me than leasing a phone but I bet a lot of people will do it.

Joanna Stern

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48,846 views • 1 month ago •via X (Twitter)

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Apple just launched the new Apple Upgrade program and it’s going to change how you purchase your next iPhone, Mac, iPad, or Apple Watch! 👀 Are you leasing your next Apple product?

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.John Gruber says Apple’s new lease program is “better for everybody,” especially iPhone power users who upgrade annually. “I know some really smart people who are like, ‘I’m doing this,’ because there’s no interest on it.” “If you do get a new iPhone every year, it is just an easy way to do it. You don’t really lose anything. You’re not paying any interest penalty, and they mail you the box to send the old one back in every year.” “I think it’s just a way for Apple to sort of kneecap the number of people who are buying their iPhones with credit cards and paying interest penalties over time. So I think it’s better for everybody.”

.John Gruber says Apple’s new lease program is “better for everybody,” especially iPhone power users who upgrade annually. “I know some really smart people who are like, ‘I’m doing this,’ because there’s no interest on it.” “If you do get a new iPhone every year, it is just an easy way to do it. You don’t really lose anything. You’re not paying any interest penalty, and they mail you the box to send the old one back in every year.” “I think it’s just a way for Apple to sort of kneecap the number of people who are buying their iPhones with credit cards and paying interest penalties over time. So I think it’s better for everybody.”

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