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Apple just announced Apple Upgrade, a new program that lets you lease an iPhone, iPad, Mac or Apple Watch. Details in the video below. For some reason, leasing a laptop feels so much weirder to me than leasing a phone but I bet a lot of people will do it.

Joanna Stern

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48,846 次观看 • 1 个月前 •via X (Twitter)

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Apple just launched the new Apple Upgrade program and it’s going to change how you purchase your next iPhone, Mac, iPad, or Apple Watch! 👀 Are you leasing your next Apple product?

Apple just launched the new Apple Upgrade program and it’s going to change how you purchase your next iPhone, Mac, iPad, or Apple Watch! 👀 Are you leasing your next Apple product?

Brandon Butch

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Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

Apple has officially launched the "Apple Upgrade" program: "Introducing Apple Upgrade, a new way to always have the Apple products you love. Lease a new iPhone, iPad, Mac, or Apple Watch with pocket-friendly payments and terms that work for you. Then easily upgrade to something new at the end of your lease, and return your current device. It’s that simple."

Aaron

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The iPhone Duo hero video. I can’t wait to use this. It is far more than a folding phone, it is the thoughtful details that has made me an Apple user for decades. You won me back. Good work Apple!

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Brian Roemmele

26,505 次观看 • 13 天前

🚨 APPLE IS ABOUT TO MAKE YOU RENT YOUR IPHONE AND MACBOOK — YOU WON’T OWN THEM ANYMORE Apple is partnering with Klarna to launch a leasing program for iPhones, Macs, iPads, and Apple Watches. You’ll essentially rent your devices through a subscription instead of owning them. They’re pitching it as an “upgrade service,” but the reality is clear: You don’t own the device. One missed payment and you could lose access. Klarna’s stock jumped 11% on the news. Many believe this is preparation for much higher prices in the coming years, making ownership unaffordable for most people. “You will own nothing and be happy.” Except your happiness only lasts as long as the payments clear. What do you think about Apple’s new leasing program?

🚨 APPLE IS ABOUT TO MAKE YOU RENT YOUR IPHONE AND MACBOOK — YOU WON’T OWN THEM ANYMORE Apple is partnering with Klarna to launch a leasing program for iPhones, Macs, iPads, and Apple Watches. You’ll essentially rent your devices through a subscription instead of owning them. They’re pitching it as an “upgrade service,” but the reality is clear: You don’t own the device. One missed payment and you could lose access. Klarna’s stock jumped 11% on the news. Many believe this is preparation for much higher prices in the coming years, making ownership unaffordable for most people. “You will own nothing and be happy.” Except your happiness only lasts as long as the payments clear. What do you think about Apple’s new leasing program?

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I built a free iPhone app that lets you add emojis while typing on your Mac. It’s the cherry on top of switching between apps, launching Apple Shortcuts, and opening websites, and it makes using my Mac so much more fun. This took a lot of hard work to get just right, but I’m so happy with how it turned out.

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Kevin O'Leary says Apple's genius is making people pay 5x more for a laptop they could buy for $350 "you can buy an Apple laptop, average price about $1,800, or you can buy the same functionality for $350 on a Windows laptop" "but you still pay $1,800. Why? Brand" "you're paying a 5x multiple in some cases for something that is exactly like a Windows machine" "I put that out to people, they say, yeah, but it's not an Apple. So there is the genius of Jobs"

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In a rare move, Apple hit pause on development of next year’s software updates for the iPhone, iPad, Mac and other devices so that it could root out glitches in the code. Mark Gurman reports

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“A little while ago people were talking about the Apple Watch which had a bunch of forever chemicals on it” “Since I took that Apple Watch off my wrist - in 2 days I dropped 4lb” Do you wear an Apple Watch - have you noticed a mark develop on your skin as many thousands of users are now reporting?

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Apple has news to “surprise” us on Sept 9, but what do you mean there’s a new Mac Mini with M6 chip suddenly on sale? Don’t count on a typical September from Apple. Bridget Carey explains why Apple couldn’t wait on new Macs, but we keep waiting for the big iPhone event.

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We've heard that the upcoming iPhone Ultra is going to start at around $1,999 making it the most expensive iPhone Apple has ever released. Since they're so late to the foldable game, Apple needs to make this phone perfect, or else it's going to fail. Apple's been telling us they've acheived a completely seamless design, but we will see come September. Will you be buying an iPhone Ultra? #technews #iphoneultra #foldable #appleleaks #apple

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172,797 次观看 • 3 个月前

.John Gruber says Apple’s new lease program is “better for everybody,” especially iPhone power users who upgrade annually. “I know some really smart people who are like, ‘I’m doing this,’ because there’s no interest on it.” “If you do get a new iPhone every year, it is just an easy way to do it. You don’t really lose anything. You’re not paying any interest penalty, and they mail you the box to send the old one back in every year.” “I think it’s just a way for Apple to sort of kneecap the number of people who are buying their iPhones with credit cards and paying interest penalties over time. So I think it’s better for everybody.”

.John Gruber says Apple’s new lease program is “better for everybody,” especially iPhone power users who upgrade annually. “I know some really smart people who are like, ‘I’m doing this,’ because there’s no interest on it.” “If you do get a new iPhone every year, it is just an easy way to do it. You don’t really lose anything. You’re not paying any interest penalty, and they mail you the box to send the old one back in every year.” “I think it’s just a way for Apple to sort of kneecap the number of people who are buying their iPhones with credit cards and paying interest penalties over time. So I think it’s better for everybody.”

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Elon Musk: Apple and Google shouldn't have a heavy hand in their app stores. “Man, I sure hope we don't have to make a phone. That's a lot of work. The idea of making a phone makes me want to die. But if we have to make a phone, we will, but we will aspire not to make a phone. You know, I do think that the various companies, Apple and Google, Android and whatnot, they need to make sure they don't have a heavy hand in the app store, or they will create a forcing function for there to be a competitor. But man, I dread the idea of making a phone. But if that turns out to be necessary, we'll do it, but hopefully it is not necessary.” Town Hall in Philadelphia, October 18, 2024

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You use your Apple ID to set up a new device and sign in to all the services from Apple. Watch our video below to learn more about your Apple ID and how to keep it safe and secure.

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it’s crazy what happened with this ex-Apple employee in less than 6 months > September 2025: Apple asks designer Abidur Chowdhury to introduce iPhone Air. Notable for his very soft, kinda whimsical british accent. Jony Ive v2. > November 2025: Abidur leaves apple to join “a stealth startup”. Unprecedented for this to happen. Apple choose very carefully who to feature in keynotes, especially for such prominent announcements like a new iPhone design! They usually pick people who they expect to stay for decades, it’s a ladder into Apple leadership. > March 2026: Brett Adcock, founder of Figure robotics, announces his new startup, Hark, with a launch video featuring the soft british tones of… you guessed it! Only 6 months after introducing iPhone Air for Apple!

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362,221 次观看 • 5 个月前