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Apple just released its worst product launch video ever. It’s the same exhausted stereotype that Americans are sick of: marriage is miserable, children are unbearable, and Dad is an idiot. Apple’s new HomeView commercial brings back that tired “sitcom version” of the American family: the bumbling dad nobody respects,... show more
40,945 views • 19 days ago •via X (Twitter)
30 Comments

And the dad is a loser. There are no little kids at home to be watching. Get a job and take care of your family. Plus the wife has no respect for him, she doesn’t even bother to kiss him before she leaves. She’s probably having an affair with a real man

Don’t forget the grandparents whose only role is to mock the dad’s beard and say he looks like an actor they hate… in front of the grandkids. Gross. Someone please rescue the poor dog from these losers!

So tired of ads/agenda of making men look weak and befuddled while women going off to work, edgy everything and of course they don’t know who the daughter is dating 🙄

It's on purpose!! It's what they want society to be - a formless, chaotic, exhausting, man-free blob without love or direction, so you DEPEND ON APPLE to give meaning and purpose to life. It's an intentional piece of brainwashing propaganda.

Craziest part is the 13-14 year old just rolls out with some strange person they’ve never heard of and it’s all good.

Would love to see the Christian version of this. Strong loving dad, happy beautiful mom, respectful kids, and everyone functioning as if their lives have a purpose. Tech is used for reminders and the Bible verse of the day, etc. Just sayin… it’s better on our side.

It was depressing.

Plus it’s a product nobody needs

Last Man Standing with Tim Allen was a step in the right direction. Really enjoyed that show. The family had issues between the different characters, but they navigated them together and you could feel that they all loved each other. My wife and I both enjoyed it.

Worst Apple video ever. Need to sell aspiration not a cautionary tale

Watch them all freeze as the daughter walks off with a boy. It's weirdly voyeuristic.

I just imagine the greasy, messy screen from everyone in the kitchen touching it. Given the chaos (that's what the ad is selling, after all), who will have time to clean the screen? No one, obviously. Ick. NO. 🤢

Couldn't agree more. That ad caused so much anxiety and the product doesn't speak like it would relieve the anxiety. Even more so, your point that Americans are craving Love, Respect, Normality - you nailed it.

Another father of Four 😉 @mattragland solid post.

Is there a show or commercial that has depicted a man to be smart and possessing morals that doesn't star Tim Allen?

Nobody looks miserable. The morning is not abnormal, back in the 60s and 70s we'd all be rushing around to get off to school. In the 2000s my daughter had us running around too. Not miserable, not obnoxious. I assume you don't have kids or you'd realize these are pretty mild kids, slightly snarky with each other in a playful way. The dad, though painted as the stay at home dad, is not an idiot. He made the breakfast, used the apple device, and didn't drop an egg.

Apple should by Skylight rather than make this bullshit

Great post. “Do better Apple?” You still think this stuff is due to incompetence? It’s malice. Irregular warfare. We have to fight back like we are in a war, because we are.

The mom is the dad and the dad is the mom.

mom and dad do not hug, do not kiss, do not say I love you. That’s an intentional choice. They intentionally made their goodbye awkward. Why?

I literally had the exact opposite take. This ad was brilliant and exactly how life feels as a parent. Do you have children? Dad is overwhelmed, yes the wife scheduled an annoying event, but it was light hearted.

Fuck you @Apple

I liked this video Strongly disagree with you

Siri blows

The only difference here is you ppl being brainwashed into being offended about everything. Pussy. You all have been one so weak it’s crazy. Offended by everything.

It's not a stereotype when it's true 90% of the time, most marriages are miserable

Shows like The Middle REALLY did it right…..

Yes. Do better Apple

No it look like am imperfect family who loves each other

They HAVE to show a dysfunctional family, because a coherent supportive family doesnt need this product, period.


