Apple's design is unbelievable.

I think it's one of the few videos that really captures the essence of what Apple design truly feels like.

true, people don't appreciate this enough

Apple... "We like circles"

Rounded corners 💯

Counterpoint.

The sound design is incredible

pure sensory experience, love that you notice this

yep...

this video was so so good, really feel it wasn't appreciated enough

it’s a banger!

totally

Man, this is a circle, not invented by Apple.

circle 😍

their design principles literally encompass everything, from software to real-world buildings incredible branding!

*shows a bunch of circles, a falshlight and the god forsakken mac power bricks*

Apple’s design is best-in-class. Figure’s new teaser video for its F.03 robot is very Apple-esque.

Imagine if they’d kept innovation up too? They’d probably be 2-3x as valuable today if their in house developed AI was fully integrated into their operating systems at this point. Their decision making and execution on new technology is baffling to me…

wow one of the best ads i’ve ever seen

It’s the only company that I really don’t miss the live events and look forward to the insane transitions, effects and camera work. SpaceX does the same on rocket live streams, sets the bar on another height vs their competitors.

A classic tutorial on MATCH CUT

Retard of the day

It's just a circle man. Chill down

Damn good. It's an underrated video of the design world.

Yay ❤️

The ability to showcase their products and relate to the real world use is super cool

It’s sick.

The consistency is 🤌

Impeccable design @RascalsNest

Yeah loved this part especially with the bezel cutting off part of the circle.

Apple, king of design and symmetry. 👑🍎

Beautiful video

It’s overplayed at this point. It takes away from their ability to be smart about design. They comply to these adhoc shapes

Have you seen what they are doing at Tesla and SpaceX?

Video so good, almost forgot they shipped glass ui

This is annoyingly good

I agree, the focus on very detail generates a different experience, hard to match

how many times did you watch this

wait does anyone have the link to this video on youtube?