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branding matters

natanyahive

1,528 subscribers

63,300 次观看 • 8 个月前 •via X (Twitter)

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strong branding matters

strong branding matters

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186,019 次观看 • 8 个月前

Last week visited Superpower HQ to talk branding with Hannah Ahn: 0:28 What is Branding 1:07 Branding’s Evolution in Tech 1:53 Why Storytelling Matters 3:15 ROI on Brand 4:04 Good Design 6:29 Who Should Build a Brand 9:11 Future of Tech Branding

Benyam Ephrem

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Poilievre just did what needs to be done. He told Canadians to stop listening to Carney’s speeches and start looking at the results. Affordability? Worse. Spending? Out of control. Growth? Stagnant. Major projects? Still blocked. Relationship with the U.S.? A mess. Carney talks like he’s delivering strength and independence. The numbers say the opposite. Forget the slogans. Forget the branding. Judge the man by what actually happened under his government. That’s the only debate that matters. #cdnpoli #LiberalFail #CanadaFirst

Poilievre just did what needs to be done. He told Canadians to stop listening to Carney’s speeches and start looking at the results. Affordability? Worse. Spending? Out of control. Growth? Stagnant. Major projects? Still blocked. Relationship with the U.S.? A mess. Carney talks like he’s delivering strength and independence. The numbers say the opposite. Forget the slogans. Forget the branding. Judge the man by what actually happened under his government. That’s the only debate that matters. #cdnpoli #LiberalFail #CanadaFirst

JayGen 𝕏 er🇨🇦

40,762 次观看 • 17 天前

In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Goldberg and Erik Torenberg for a conversation on the present and future of media, including: - Why New Media favors offense over defense - How to go direct and tell a story that people care about - How to hire people who understand New Media - Why messaging matters first and distribution matters second - The skills founders need to become great communicators 00:00 Intro 00:54 Why authenticity wins in New Media 06:50 How traditional press has changed 11:50 Going direct & why founder-led branding matters 19:49 Picking your battles: When to fight back 23:37 Why being polarizing beats being liked 24:37 Hiring a team built for New Media 29:59 The founder messaging mistakes to avoid 33:42 Tell the bigger story: The Alex Karp playbook Marc Andreessen 🇺🇸 benahorowitz.eth Erik Torenberg Gaby Goldberg

In this conversation from the a16z New Media Summit, Marc Andreessen and Ben Horowitz join Gaby Goldberg and Erik Torenberg for a conversation on the present and future of media, including: - Why New Media favors offense over defense - How to go direct and tell a story that people care about - How to hire people who understand New Media - Why messaging matters first and distribution matters second - The skills founders need to become great communicators 00:00 Intro 00:54 Why authenticity wins in New Media 06:50 How traditional press has changed 11:50 Going direct & why founder-led branding matters 19:49 Picking your battles: When to fight back 23:37 Why being polarizing beats being liked 24:37 Hiring a team built for New Media 29:59 The founder messaging mistakes to avoid 33:42 Tell the bigger story: The Alex Karp playbook Marc Andreessen 🇺🇸 benahorowitz.eth Erik Torenberg Gaby Goldberg

a16z

58,899 次观看 • 2 个月前

🚨😭CRYBABY ALERT: REP. AYANNA PRESSLEY SAID THERE'S NO DIFFERENCE BETWEEN BORDER PATROL AND THE KKK Ayanna took the mic, clutched photos, and went full historical cosplay, branding ICE as the modern KKK in a performance so extreme it skipped nuance entirely. In her world, if you don’t support abolishing borders and enforcement entirely, you’re basically wearing a white hood. She insisted immigration enforcement has “nothing to do with law and order,” confidently swapping constitutional debate for raw emotional indictment. The most revealing part of the rant? She said justice is impossible and only “accountability” matters. In plain English, that means endless punishment, permanent outrage, and a moving target no policy could ever satisfy. Washington grandstands, activists chant, cameras roll, and the popcorn practically makes itself. Cheers to Tears of the Left!

🚨😭CRYBABY ALERT: REP. AYANNA PRESSLEY SAID THERE'S NO DIFFERENCE BETWEEN BORDER PATROL AND THE KKK Ayanna took the mic, clutched photos, and went full historical cosplay, branding ICE as the modern KKK in a performance so extreme it skipped nuance entirely. In her world, if you don’t support abolishing borders and enforcement entirely, you’re basically wearing a white hood. She insisted immigration enforcement has “nothing to do with law and order,” confidently swapping constitutional debate for raw emotional indictment. The most revealing part of the rant? She said justice is impossible and only “accountability” matters. In plain English, that means endless punishment, permanent outrage, and a moving target no policy could ever satisfy. Washington grandstands, activists chant, cameras roll, and the popcorn practically makes itself. Cheers to Tears of the Left!

Tears of the Left

72,518 次观看 • 7 个月前

Jordan Spieth has known Scottie Scheffler for years and is a good friend. Listen to how he talks about what makes Scottie different. An interest comment is about Corporate commitments. Guys like Jordan and Fowler have always done tons of corporate outings to fulfill their sponsorships. If you notice, Scheffler seems to only do a few things for Taylor Made. That’s it. He isn’t chasing more money or any “branding” fame. Those events take travel and time. Fowler was often criticized for committing upwards of 28 days a year to corporate sponsors. No hate on Jordan or Rickie for chasing those dollars. But Scottie doesn’t and I think it matters a lot. That extra time goes to his family and to practice. That makes him better while other players are getting worse.

Jordan Spieth has known Scottie Scheffler for years and is a good friend. Listen to how he talks about what makes Scottie different. An interest comment is about Corporate commitments. Guys like Jordan and Fowler have always done tons of corporate outings to fulfill their sponsorships. If you notice, Scheffler seems to only do a few things for Taylor Made. That’s it. He isn’t chasing more money or any “branding” fame. Those events take travel and time. Fowler was often criticized for committing upwards of 28 days a year to corporate sponsors. No hate on Jordan or Rickie for chasing those dollars. But Scottie doesn’t and I think it matters a lot. That extra time goes to his family and to practice. That makes him better while other players are getting worse.

Rick Golfs

713,448 次观看 • 1 年前

This girl turned a simple Claude-Canva connection into a $25,000/month money machine, bypassing years of design school. The income is incredible, but what really matters is the workflow itself. Every single image in this system is 100% generated using structured AI prompts. Agency-level skills are now completely democratized. You don't need a team, expensive software, or design experience to dominate the local business market. You only need one core system. The idea is terrifyingly simple: connect Claude to your free Canva account. Feed structured briefs into the AI to reverse-engineer professional templates. Swap out branding, aesthetics, and the entire copy using a single prompt sequence. One workflow. Endless niches. Absolute content leverage. Most people just scroll past AI and treat it like a chatbot. Smart players understand that combining LLMs with design APIs just captured maximum attention and revenue for them.

This girl turned a simple Claude-Canva connection into a $25,000/month money machine, bypassing years of design school. The income is incredible, but what really matters is the workflow itself. Every single image in this system is 100% generated using structured AI prompts. Agency-level skills are now completely democratized. You don't need a team, expensive software, or design experience to dominate the local business market. You only need one core system. The idea is terrifyingly simple: connect Claude to your free Canva account. Feed structured briefs into the AI to reverse-engineer professional templates. Swap out branding, aesthetics, and the entire copy using a single prompt sequence. One workflow. Endless niches. Absolute content leverage. Most people just scroll past AI and treat it like a chatbot. Smart players understand that combining LLMs with design APIs just captured maximum attention and revenue for them.

Ridark

73,011 次观看 • 3 个月前

Based Show: Internet Capital Markets & the Future of Tokenization Sahib X Mercy (aka ‘ICM Guy’) [Founder ICM.RUN ] 00:00 – Intro 00:22 – Rise of Internet Capital Markets 00:59 – What Is ICM & Why It Matters 02:07 – Tokenization Explained Simply 03:39 – Web2 Founders Entering Tokenization 04:55 – Legal Clarity & SEC Shifts 06:03 – Tokenization No Longer a Security 07:06 – Building Community Around ICM 08:21 – Tokenizing the Incubator 09:16 – ICM Run’s Market Impact 10:41 – Selecting Mentors & Advisors 12:09 – Science + Luck in Token Launches 15:22 – Post-TGE Support & Founder Focus 16:03 – Why ICM Builds on Solana 17:11 – Revenue-Driven Protocols & Pump Fund 18:00 – Solana’s Dominance & Ecosystem Growth 21:24 – Community, Memes & Culture in Web3 23:30 – Distribution & Relationships in Token Launches 27:12 – Patience & Forgiveness for Innovators 29:08 – Culture, Branding & Token Success 32:06 – Tokenizing Real Businesses 37:27 – Bringing Private Assets On-Chain 39:29 – The Green Zone: Institutions Entering Web3 41:11 – Prediction Markets & Regulatory Bets 42:38 – ICM Coin Aggregators & Discovery Tools 42:56 – Closing Remarks

Based Show: Internet Capital Markets & the Future of Tokenization Sahib X Mercy (aka ‘ICM Guy’) [Founder ICM.RUN ] 00:00 – Intro 00:22 – Rise of Internet Capital Markets 00:59 – What Is ICM & Why It Matters 02:07 – Tokenization Explained Simply 03:39 – Web2 Founders Entering Tokenization 04:55 – Legal Clarity & SEC Shifts 06:03 – Tokenization No Longer a Security 07:06 – Building Community Around ICM 08:21 – Tokenizing the Incubator 09:16 – ICM Run’s Market Impact 10:41 – Selecting Mentors & Advisors 12:09 – Science + Luck in Token Launches 15:22 – Post-TGE Support & Founder Focus 16:03 – Why ICM Builds on Solana 17:11 – Revenue-Driven Protocols & Pump Fund 18:00 – Solana’s Dominance & Ecosystem Growth 21:24 – Community, Memes & Culture in Web3 23:30 – Distribution & Relationships in Token Launches 27:12 – Patience & Forgiveness for Innovators 29:08 – Culture, Branding & Token Success 32:06 – Tokenizing Real Businesses 37:27 – Bringing Private Assets On-Chain 39:29 – The Green Zone: Institutions Entering Web3 41:11 – Prediction Markets & Regulatory Bets 42:38 – ICM Coin Aggregators & Discovery Tools 42:56 – Closing Remarks

Sahib

16,511 次观看 • 9 个月前

$AISI BANK APP | A FIRST LOOK AT WHAT’S COMING Today, we’re giving you a sneak peek into the AISI Bank app, where banking, intelligence, and on-chain execution finally live in one place. AISI is not another “neo-bank with crypto branding.” It’s a full Web3 banking ecosystem, built app-first, with agentic AI at its core. What makes AISI different and why this matters: • Real Banking Infrastructure Accounts, payments, transfers, digital cards, built to be used daily, not just held. • Agentic AI Inside the App AI that doesn’t just analyze, it executes. Think commands like: “Analyze this project,” “Send funds,” “Set a reminder,” “Prepare a trade.” • DEX Access Without Friction From analysis to execution, without jumping between platforms or wallets. • Unified Dashboard Balances, transactions, rewards, staking, and activity, all visible in one clean interface. • Built for Speed, Clarity, and Control No clutter. No noise. Just structured decisions and real actions. This is the shift from ideas to implementation. From talking about the future, to launching it. The AISI app is entering its final phase. More reveals coming. Launch is getting close. Welcome to what Web3 banking was supposed to feel like. #BANKING | #AISI | #WEB3

$AISI BANK APP | A FIRST LOOK AT WHAT’S COMING Today, we’re giving you a sneak peek into the AISI Bank app, where banking, intelligence, and on-chain execution finally live in one place. AISI is not another “neo-bank with crypto branding.” It’s a full Web3 banking ecosystem, built app-first, with agentic AI at its core. What makes AISI different and why this matters: • Real Banking Infrastructure Accounts, payments, transfers, digital cards, built to be used daily, not just held. • Agentic AI Inside the App AI that doesn’t just analyze, it executes. Think commands like: “Analyze this project,” “Send funds,” “Set a reminder,” “Prepare a trade.” • DEX Access Without Friction From analysis to execution, without jumping between platforms or wallets. • Unified Dashboard Balances, transactions, rewards, staking, and activity, all visible in one clean interface. • Built for Speed, Clarity, and Control No clutter. No noise. Just structured decisions and real actions. This is the shift from ideas to implementation. From talking about the future, to launching it. The AISI app is entering its final phase. More reveals coming. Launch is getting close. Welcome to what Web3 banking was supposed to feel like. #BANKING | #AISI | #WEB3

AISI GROUP

12,297 次观看 • 6 个月前

This guy makes $80,000 a month working 30 hours a week. He launched his business on a Sunday and had $10,000 in recurring revenue by Monday. I know what you're thinking and no-- - He didn't have an audience. - He didn't have followers. And he kept his full-time job for four years while running this on the side. He was making more per month in profit than he was making per year at his day job. At one point he was bringing in $200,000 a month with only $4,000 in expenses. Startup cost? He built the entire thing in a weekend using Webflow and launched it on Product Hunt. That's it. What is it? A productized design agency called Design Joy. He sells unlimited design work as a monthly subscription. No contracts. No calls. And Clients pay $6,000 a month and get designs back in a day. In this episode Brett: - Breaks down how he went from $449/month to $8,000/month per client - Shows me the AI tools he uses to work faster than traditional agencies - Tells me why speed matters more than quality - Gives me two productized service ideas anyone can copy right now - Explains why he thinks branding agencies are the next big opportunity Certified banger. Brett, thank you for coming on!

This guy makes $80,000 a month working 30 hours a week. He launched his business on a Sunday and had $10,000 in recurring revenue by Monday. I know what you're thinking and no-- - He didn't have an audience. - He didn't have followers. And he kept his full-time job for four years while running this on the side. He was making more per month in profit than he was making per year at his day job. At one point he was bringing in $200,000 a month with only $4,000 in expenses. Startup cost? He built the entire thing in a weekend using Webflow and launched it on Product Hunt. That's it. What is it? A productized design agency called Design Joy. He sells unlimited design work as a monthly subscription. No contracts. No calls. And Clients pay $6,000 a month and get designs back in a day. In this episode Brett: - Breaks down how he went from $449/month to $8,000/month per client - Shows me the AI tools he uses to work faster than traditional agencies - Tells me why speed matters more than quality - Gives me two productized service ideas anyone can copy right now - Explains why he thinks branding agencies are the next big opportunity Certified banger. Brett, thank you for coming on!

Chris Koerner

377,889 次观看 • 4 个月前

🚨🇷🇸🌍 BELGRADE: THE “WHITE CITY” BUILT BY SLAVS — AND WHY ITS NAME STILL MATTERS Belgrade is not just another European capital. It is one of the oldest continuously inhabited cities on the continent — and one whose very name carries a clear Slavic signature. The name Belgrade comes from the Old Slavic words Beo (white) and Grad (city or fortress). “White City.” This was not a poetic metaphor invented later. It described the pale stone fortifications overlooking the confluence of the Sava and Danube rivers — a strategic crossroads that empires fought over for centuries. Long before it was called Belgrade, the city existed as Singidunum, a Roman frontier settlement. But its modern identity was shaped decisively by the arrival of the Slavs. When did the Slavs arrive? Slavic tribes reached the area of today’s Belgrade in the 6th and 7th centuries, during the great Slavic migrations into the Balkans. As Byzantine control weakened, Slavic settlers moved south of the Danube, establishing permanent communities. By the early Middle Ages, Slavic language, customs, and place names had replaced Roman and Latin dominance. The first recorded use of the name Belgrade appears in 878 AD, in a letter from Pope John VIII — already recognizing the city under its Slavic name. That matters. It means Belgrade was not merely inhabited by Slavs, but defined by them. A city that never belonged to just one empire Belgrade’s position made it a prize — and a battlefield. Byzantines, Hungarians, Bulgarians, Ottomans, Habsburgs, and Germans all ruled it at different times. Few cities in Europe changed hands as often. Yet through conquest, destruction, and rebuilding, the Slavic name endured. Empires came and went. The name stayed. That is why Belgrade is often described as a city with an “old soul.” Not because it is frozen in the past, but because it remembers it. The streets, trams, Orthodox domes, and layered architecture reflect centuries of survival rather than submission. Why this matters today In an era when history is frequently flattened into tourist branding or political convenience, Belgrade stands as a reminder that identity is not accidental. Names, languages, and continuity matter — especially in regions where borders were redrawn by force. Belgrade is not just Serbia’s capital. It is a Slavic city by origin, by name, and by memory. And that memory still moves through its streets — quietly, stubbornly, and unmistakably. — Slavic Networks If you like what we are doing — like, share, subscribe, and invite your friends for more. Follow us also on Facebook: Slavic Networks Nirali VVeles SlavicFreeSpirit #Belgrade #WhiteCity #SlavicHistory #Serbia #OldSouls #SlavicHeritage

🚨🇷🇸🌍 BELGRADE: THE “WHITE CITY” BUILT BY SLAVS — AND WHY ITS NAME STILL MATTERS Belgrade is not just another European capital. It is one of the oldest continuously inhabited cities on the continent — and one whose very name carries a clear Slavic signature. The name Belgrade comes from the Old Slavic words Beo (white) and Grad (city or fortress). “White City.” This was not a poetic metaphor invented later. It described the pale stone fortifications overlooking the confluence of the Sava and Danube rivers — a strategic crossroads that empires fought over for centuries. Long before it was called Belgrade, the city existed as Singidunum, a Roman frontier settlement. But its modern identity was shaped decisively by the arrival of the Slavs. When did the Slavs arrive? Slavic tribes reached the area of today’s Belgrade in the 6th and 7th centuries, during the great Slavic migrations into the Balkans. As Byzantine control weakened, Slavic settlers moved south of the Danube, establishing permanent communities. By the early Middle Ages, Slavic language, customs, and place names had replaced Roman and Latin dominance. The first recorded use of the name Belgrade appears in 878 AD, in a letter from Pope John VIII — already recognizing the city under its Slavic name. That matters. It means Belgrade was not merely inhabited by Slavs, but defined by them. A city that never belonged to just one empire Belgrade’s position made it a prize — and a battlefield. Byzantines, Hungarians, Bulgarians, Ottomans, Habsburgs, and Germans all ruled it at different times. Few cities in Europe changed hands as often. Yet through conquest, destruction, and rebuilding, the Slavic name endured. Empires came and went. The name stayed. That is why Belgrade is often described as a city with an “old soul.” Not because it is frozen in the past, but because it remembers it. The streets, trams, Orthodox domes, and layered architecture reflect centuries of survival rather than submission. Why this matters today In an era when history is frequently flattened into tourist branding or political convenience, Belgrade stands as a reminder that identity is not accidental. Names, languages, and continuity matter — especially in regions where borders were redrawn by force. Belgrade is not just Serbia’s capital. It is a Slavic city by origin, by name, and by memory. And that memory still moves through its streets — quietly, stubbornly, and unmistakably. — Slavic Networks If you like what we are doing — like, share, subscribe, and invite your friends for more. Follow us also on Facebook: Slavic Networks Nirali VVeles SlavicFreeSpirit #Belgrade #WhiteCity #SlavicHistory #Serbia #OldSouls #SlavicHeritage

Slavic Networks

52,220 次观看 • 8 个月前

A month ago me and my friends were just sitting around thinking why not do this. Why not actually build something that helps ideas turn into real products fast. That’s how Hue Studio was born. Our core team is small but strong. 2 software engineers and 1 designer. We wanted to create a place where we could take any idea and help it come to life. Together with our partners we are ready to help founders and teams ship MVPs faster than ever. We do everything from design and branding to full-stack development. You focus on your vision and we make sure the product, the brand and the experience all come together perfectly. We don’t cut corners and we don’t compromise. Every detail matters. We are technology agnostic. Web apps, mobile apps, dashboards, AI tools, SaaS products, whatever your idea needs we figure out the best way to make it happen. This is not just a studio. This is a team that wants to see your idea move from zero to one as fast as possible with quality and care at every step. Check out our video and see what we have been working on. If you like what you see request a spot before we fill up. We only take a limited number of projects each month to make sure every client gets our full attention. Let’s make your idea real.

Can Vardar

37,476 次观看 • 8 个月前

First, on the 17th of May 2025, we started . With Sir Dickson 's push, the likes and retweets from my mutuals and of course the patronage and referrals from my customers, we were able to stabilize the business and even scaled it. Now that has generated enough revenue and of course profit, it is time for the business to start funding itself and to do that we have decided to invest heavily in Branding and Publicity. Ladies and Gentlemen, starting from today, our customers will now receive their packages(mostly the small items like laptops, phones and other mini gadgets) in our branded boxes, cartons, Nylons and gift bags because we understand that presentation and packaging matters. The way the package comes is as important as the quality of the package itself because beyond anything else, when you buy from , you are paying for the full experience. Our goal is to place a product from in almost every home in Nigeria and with your continous patronage and support, we will definitely make that goal come true. We are working on so many things in the background to make the experience and of course every dime you entrust to us completely worth it. We will be making the announcements one at a time as we continue to grow. Thank you to you all once again for your continued support and patronage. We at do not take it for granted.🙏

First, on the 17th of May 2025, we started . With Sir Dickson 's push, the likes and retweets from my mutuals and of course the patronage and referrals from my customers, we were able to stabilize the business and even scaled it. Now that has generated enough revenue and of course profit, it is time for the business to start funding itself and to do that we have decided to invest heavily in Branding and Publicity. Ladies and Gentlemen, starting from today, our customers will now receive their packages(mostly the small items like laptops, phones and other mini gadgets) in our branded boxes, cartons, Nylons and gift bags because we understand that presentation and packaging matters. The way the package comes is as important as the quality of the package itself because beyond anything else, when you buy from , you are paying for the full experience. Our goal is to place a product from in almost every home in Nigeria and with your continous patronage and support, we will definitely make that goal come true. We are working on so many things in the background to make the experience and of course every dime you entrust to us completely worth it. We will be making the announcements one at a time as we continue to grow. Thank you to you all once again for your continued support and patronage. We at do not take it for granted.🙏

Neo Officiall

84,193 次观看 • 8 天前

PVP Coins: Which is The Real One? Every time a meme or narrative catches fire, opportunistic deployers spin up dozens of tokens using the same name or branding. Then the race begins: - Which token was deployed first? - Which one got sniped? - Which one are KOLs supporting? - Which one got abandoned? - Where’s the volume flowing? Without real answers, it is inevitable that retail liquidity gets scattered, or even worse, drained into dead forks. A familiar pattern. The First Mover In almost the entirety of these cases, being the first mover matters. We have seen this proven time and time again, even outside of pvp memecoins. Remember what happened to the first token deployed on pumpfun, where you could have comfortably been positioned in advance... if only you had the means to find it. What Traders Actually Need $GATSBY brings clarity in this chaos by providing traders real-time, accessible chain intelligence. Right now, this kind of intel is only available to sophisticated players via proprietary tools. Gatsby allows you to access blockchain data with the easiness of natural language so that anyone can DYOR. Novice or expert, Gatsby gives you the ability to act early, and with confidence. The video shows an example of how you could conduct research on first movers, using $NEIRO as an example. In the wake of Kabosu’s passing and Atsuko Sato introducing Neiro, opportunistic developers flooded the blockchain with NEIRO tokens, each claiming their own legitimacy. Retail traders were left in the dark and didn’t know what direction to head in...

PVP Coins: Which is The Real One? Every time a meme or narrative catches fire, opportunistic deployers spin up dozens of tokens using the same name or branding. Then the race begins: - Which token was deployed first? - Which one got sniped? - Which one are KOLs supporting? - Which one got abandoned? - Where’s the volume flowing? Without real answers, it is inevitable that retail liquidity gets scattered, or even worse, drained into dead forks. A familiar pattern. The First Mover In almost the entirety of these cases, being the first mover matters. We have seen this proven time and time again, even outside of pvp memecoins. Remember what happened to the first token deployed on pumpfun, where you could have comfortably been positioned in advance... if only you had the means to find it. What Traders Actually Need $GATSBY brings clarity in this chaos by providing traders real-time, accessible chain intelligence. Right now, this kind of intel is only available to sophisticated players via proprietary tools. Gatsby allows you to access blockchain data with the easiness of natural language so that anyone can DYOR. Novice or expert, Gatsby gives you the ability to act early, and with confidence. The video shows an example of how you could conduct research on first movers, using $NEIRO as an example. In the wake of Kabosu’s passing and Atsuko Sato introducing Neiro, opportunistic developers flooded the blockchain with NEIRO tokens, each claiming their own legitimacy. Retail traders were left in the dark and didn’t know what direction to head in...

Gatsby

31,084 次观看 • 1 年前

After seeing a scone recipe posted for Memorial Day, I’ve got a few things to say. And frankly, they won’t be particularly polite. I’m immensely proud to call both the United Kingdom and the United States home. I grew up with traditions from both countries, still split my time between them to this day, and my own children are being raised with that same dual identity. I understand the humour, customs, etiquette, history and cultural differences on both sides of the Atlantic probably better than most people. Which is exactly why this sort of performative nonsense winds up me so much. Because one thing that absolutely doesn’t translate is turning Memorial Day into some twee Instagram aesthetic involving scones, jam and curated “holiday weekend” content. To my fellow Britons, and to others outside the United States who may not fully understand the distinction, Memorial Day isn’t the American equivalent of a bank holiday garden party. Nor is it interchangeable with Veterans Day. Veterans Day in November honours all who have served in the United States military. Memorial Day is entirely different. Memorial Day is for the dead. It exists to honour the men and women who never came home. Just like Rememberance Day. It’s a day rooted in grief, remembrance and sacrifice. That distinction matters. Because of that, my company does not operate on Memorial Day or on Remembrance Day in Britain. That’s always been a hard rule for me and it always will be. The day before, we make one simple memorial post expressing gratitude, remembrance and respect for those who gave their lives. We also explain that we’ll be turning off sales on our website and stepping away from social media entirely for 24 hours. No promotional posts. No sales pitches. No “holiday weekend specials”. The socials go silent because some things deserve dignity rather than being turned into marketing opportunities. Freedom is not free. And reducing remembrance to a sales opportunity has always struck me as profoundly tacky. Which brings me to the scones. Seeing an American woman posting a scone recipe for Memorial Day genuinely made my skin crawl a bit. Not because scones themselves are offensive, obviously, but because the whole thing felt painfully artificial and culturally manufactured. Scones are not associated with Memorial Day in the United States. At all. The average American family gathering for Memorial Day is far more likely to involve a barbecue, burgers, hot dogs or a cookout than cream tea. The eternal British debate over whether the jam or cream goes first isn’t exactly dominating conversation in American cities. And let’s be honest here. Scones aren’t inherently American in the first place. They’re deeply associated with British culture. Tea culture. Country houses. Cream teas. The sort of thing people in Cornwall and Devon still somehow manage to argue about with complete sincerity. Like pineapple on pizza. So when a certain someone, who spent less than two years in the United Kingdom before fleeing back to California at warp speed, suddenly starts presenting herself as the patron saint of jam and scones for an American Memorial Day audience, it comes across as painfully contrived. And somehow even more absurd when the recipe itself was shared in grams and Celsius. I use both systems myself because I live between both countries, so I understood it perfectly well. But the overwhelming majority of Americans bake in teaspoons, tablespoons, cups and Fahrenheit. Marketing a very British-coded scone recipe in European measurements for an exclusively American audience on an American military holiday is such a bizarrely specific level of inauthentic branding that it almost feels like parody. What made it even stranger was the timing of the whole thing. The day before, the Prince of Wales was on a national radio programme being asked, as Duke of Cornwall, how he takes his scones. He said he takes them the same way Queen Elizabeth II did. Then the very next day, up pops an entire promotional post centred around scones, complete with a recipe for Memorial Day. What a coincidence. You could almost admire the opportunism if it weren’t so embarrassingly obvious. Because that’s what this increasingly feels like. Not authenticity. Not cultural appreciation. Branding. Very calculated branding. And very confused branding at that. This is a woman who publicly distanced herself from Britain, criticised the Royal Family, the institution, the press, the culture and the people. She then almost immediately pivoted into selling tea, spreads, biscuits and aggressively British coded lifestyle products. All of it is framed under a title she and her children only possess because of the very institution she claims damaged her. You cannot spend years positioning yourself as oppressed by Britain while simultaneously using British aristocratic styling via a royal peerage to market candles and preserves to Americans on Instagram. At some point the contradiction just becomes ridiculous. Even stranger is the fact this pantry line is only available in the United States while borrowing almost entirely from British imagery and British culinary aesthetics. Tea. Biscuits. Jam. Scones. And now Memorial Day apparently. Which again makes absolutely no cultural sense whatsoever. Memorial Day isn’t a whimsical lifestyle mood board of hers. It’s not a backdrop for curated brunch content. It’s not an excuse to cosplay English tea culture because your brand identity remains fundamentally incoherent. And yes, I feel exactly the same way about all companies running “Celebrate Memorial Day with 20% off!” mattress sales, car dealership blowouts or whatever. The language itself is grotesque. I will not “celebrate” the deaths of American servicemen and women. I’ll honour them. I’ll remember them. There’s a difference and it matters. As President Ronald Regan once said “The American flag does not fly because the wind moves it. It flies with the last breath of each soldier who died protecting it.” The names of those who died serving their country should not be reduced to discount codes, influencer engagement bait or twee social media recipes designed to sell fruit spread. But perhaps that’s the real issue underneath all of this. Nothing ever feels sincere. Every cultural reference, aesthetic choice, every carefully staged lifestyle moment feels reverse engineered for branding purposes rather than rooted in any genuine identity. Which is why the whole thing lands with such a thud. As someone who genuinely loves both Britain and America, I find it exhausting watching someone who barely spent five minutes in the UK attempt to monetise a fantasy version of Britishness whenever it becomes commercially useful. Particularly when it’s attached to a day that is supposed to be about remembering the fallen. It’s tasteless. It’s opportunistic. And it’s entirely on brand for her and her business.

༺𝐻𝑅𝐻 𝐿𝒶𝒹𝓎 𝒥༻ 👑

71,678 次观看 • 3 个月前