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BREAKDOWN: The Problem With CTR and AVD as Metrics There's always been something off about CTR and AVD as metrics on YouTube. Because of this, I made a video to show why those metrics can be so misleading. Hope this breakdown makes it easier to understand my take on... show more

Mario Joos

26,608 subscribers

12,913 views • 2 years ago •via X (Twitter)

Science & Technology Education Comedy

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10 Comments

Mario Joos2 years ago

Here's the link:

Seth Fowler2 years ago

Great video, who edited it?

Mario Joos2 years ago

Joao, great guy, doesn't have X profile as far as I'm aware - If he ever wants public credit, I'll be here, very deserving creative

sobadventure2 years ago

Just the way Todd and Jimmy said to replace the word "algorithm" with "audience", I believe creators should replace "CTR" and "AVD" with "Clickability" and "Watching Experience" or "WX", or "Watchability", or some other term that's close to meaning that.

Mario Joos2 years ago

100% agree with this statement! The concepts > the metrics

Vitamin D2 years ago

The algorithm is purely random these days. CTR and AVD used to matter, but these days not so much. Ever since youtube started pushing the failed Shorts product, youtube has gone to shit

Adam | YouTube2 years ago

Unreal work right here

Ivan 4D2 years ago

Mario, you're doing useful things for everyone who wants to succeed on YouTube, and we love you, but please, pretty please fix your lights.

Mario Joos2 years ago

You are right! The production quality and set design of my own content here is pretty weak and reduces the perceived value of the content. Over the next few months, I'm trying to figure out a place to record such as a studio. However, this may take a few more videos Great piece of criticism, I highly appreciate this

Kham Lian2 years ago

Great video excited to see more

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