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Bye bye, VFX artists? Is this really the end? Why would a studio spend $10,000 on a single VFX shot… when tools like Seedance 2.0 can generate an entire cinematic scene in minutes? That’s the uncomfortable question no one wants to answer. We’re watching a shift happen in real...

42,982 Aufrufe • vor 3 Monaten •via X (Twitter)

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Elon Musk gave the entire entertainment industry its expiration date, and he is the one building the thing that kills it. Musk: “My guess is that we see the first compelling half hour, pure AI show next year.” Next year. A complete show generated entirely by AI. No writers. No actors. No cameras. No sets. No crew. No studio. Just a prompt and enough compute to render a reality that never physically existed. And shows are the easy part. Musk: “I say probably we’re maybe three years away from AI does the whole video game.” A show plays the same way every time. A game has to generate a living world that reacts to every decision in real time across every single frame. That is a fundamentally harder class of problem. And Musk put three years on it. Right now a single AAA title takes seven years and half a billion dollars across thousands of engineers and artists just to ship it. Musk is describing a world where one person types a paragraph and gets something comparable. The entire value proposition of a multi-billion dollar industry lives inside that gap. And it closes in thirty-six months. But the prediction is not the story. The person making it is. This is not an analyst speculating from the sidelines. This is the man building the largest AI compute clusters on the planet. The man who built xAI from zero in under two years. The man stacking hundreds of thousands of GPUs into facilities designed to do exactly what he is describing. When Musk says three years, he is not guessing about what someone else might eventually ship. He is reading you a delivery date off his own roadmap. Every media company on Earth is valued on a single assumption. That quality content is expensive and difficult to produce at scale. That one assumption is the structural foundation underneath every studio, every network, and every publisher in existence. Musk is dismantling it with raw compute. The studios still parading thousand-person production teams are not demonstrating strength. They are advertising the exact cost structure that one person with a prompt and a GPU allocation is about to make irrelevant. And it does not stop at entertainment. If AI can generate an interactive world that responds to human input in real time, it can generate anything. Advertising. Architecture. Training simulations. Product design. Every industry built on humans manually constructing visual experiences frame by frame is sitting on the same countdown Musk just read out loud. Now zoom out. Because this is not just an industry story. For the entire history of human civilization, the distance between imagining a world and actually creating one required thousands of people, millions of hours, and billions of dollars. That distance built Hollywood. That distance built the gaming industry. That distance made content scarce and studios powerful. Musk is collapsing that distance to zero. When the gap between imagining something and it existing disappears, every business model built on the difficulty of creation disappears with it. That is not disruption. That is a full inversion of how human beings create. Musk did not make a casual prediction on that podcast. He told you what he is building. He told you the timeline. And he told you which industries do not survive it. The entertainment industry is still debating whether this future is real. Musk is not part of that debate. He is building. And he just told you the delivery date.

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This is what I’m talking about. This isn’t to highlight Bentancur. It’s how 90% of teams and players behave for I’d say 70% of the game. But what are we trying to achieve here? The best thing that can happen from any phase of play, is to score a goal. So that’s the overall objective. To do that, the ball at some stage has to go behind every single opposition player and space has to be exploited whether it’s big or small. But Bentancur here is waiting. Waiting for players to move. Waiting for opposition to move. But why would Newcastle move? They don’t need to break from their shape. But imagine what would happen if Bentancur travelled with the ball into those open spaces. Newcastle and spurs players aren’t just going to watch, it’s going to instigate a chain reaction of movement from both sides. And that will in turn break up shapes which creates gaps. Then it’s if you are confident and able to exploit. But just waiting doesn’t achieve it. Imagine the disruption you will cause if both the ball player, and off ball players look to provoke the opposition as opposed to rigidly stand in shape. It’s just logical. If you stay still. Why does the opposition need to move? So what pictures are changing? What gaps are you opening? What gaps are you exploiting? So how do you expect to score when to score a goal, gaps have to be exploited? It’s why when people say “it’s harder in modern football, there’s less space”. No there isn’t. There’s always space. You’re just seeing players less willing to provoke it and attack it.

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