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Can Yield Buy Loyalty? Ethena Bets Neobank Users Won't Leave Why would a protocol behind one of DeFi's most successful stablecoins build a neobank that hides the fact you're using crypto? I put that to G | Ethena days after Ethena Pay's launch. 🏦 His answer: yield beats loyalty,...

13,593 views • 10 days ago •via X (Twitter)

4 Comments

Laura Shin's profile picture
Laura Shin10 days ago

Your liquidity shouldn’t need a vacation between swaps. 👀 1inch Aqua puts shared liquidity to work across multiple positions. Thanks to @1inch for supporting Unchained. 🦄

cexscan's profile picture
cexscan10 days ago

@gdog97_ @EthenaPay yield beats loyalty until a 10% risk-free rate on a t-bill looks sexier than a crypto neobank. still, you have to hand it to them for trying to launder decentralization into a checking account normal people can use

Money Bunny's profile picture
Money Bunny10 days ago

@gdog97_ @EthenaPay Interesting take but retention through yield alone rarely survives a better rate elsewhere.

Kimi's profile picture
Kimi9 days ago

@gdog97_ @EthenaPay yield beats loyalty as long as the engine keeps printing

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