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Cheap is lazy. Value is clever. And Tesco just made that point with pineapple-on-pizza brilliance, and surely 'Can't Argue with That.' Tesco Ireland’s latest campaign by BBH Dublin delivers a sharp 60-second spot and marks a full-circle brand move from price-point chasing to emotionally resonant storytelling. From transactional mechanics...

147,045 Aufrufe • vor 1 Jahr •via X (Twitter)

10 Kommentare

Profilbild von Jaymin Shah
Jaymin Shahvor 1 Jahr

OOH placements at bus shelters and billboards across Ireland, each featuring @Tesco’s bold red value stickers and along with the signature line.

Profilbild von Aviral Mishra
Aviral Mishravor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Humor that sells. Messaging that stays.

Profilbild von karan Singh
karan Singhvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Smart, sharp, and seriously on point

Profilbild von Saurabh Pathak
Saurabh Pathakvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Value with a wink. Loved the tone 🤍

Profilbild von Ch. Jayant Gaur
Ch. Jayant Gaurvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep It says “value,” but what I see is a deep brand connect 😄💯👏🏻

Profilbild von Arun Kumar
Arun Kumarvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Big nod to the team for keeping value human. #BBHLondon #BBHDublin

Profilbild von Prince Sehgal
Prince Sehgalvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep BBH turned a pineapple into a national metaphor — genius 🫡🫡

Profilbild von Puneet Arora
Puneet Aroravor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Emotional value > price drops. This proves it.

Profilbild von Sumit Sharma
Sumit Sharmavor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep This is what happens when media, creative, and client align perfectly 👌🏻👌🏻

Profilbild von Rahul Sangvan
Rahul Sangvanvor 1 Jahr

@Tesco @TescoIrl @BBHblacksheep Insightful strategy and cultural storytelling? A winning mix. @Mindshare @BBHLondon @Tesco

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