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Cheap is lazy. Value is clever. And Tesco just made that point with pineapple-on-pizza brilliance, and surely 'Can't Argue with That.' Tesco Ireland’s latest campaign by BBH Dublin delivers a sharp 60-second spot and marks a full-circle brand move from price-point chasing to emotionally resonant storytelling. From transactional mechanics... show more
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10 Kommentare

OOH placements at bus shelters and billboards across Ireland, each featuring @Tesco’s bold red value stickers and along with the signature line.

@Tesco @TescoIrl @BBHblacksheep Humor that sells. Messaging that stays.

@Tesco @TescoIrl @BBHblacksheep Smart, sharp, and seriously on point

@Tesco @TescoIrl @BBHblacksheep Value with a wink. Loved the tone 🤍

@Tesco @TescoIrl @BBHblacksheep It says “value,” but what I see is a deep brand connect 😄💯👏🏻

@Tesco @TescoIrl @BBHblacksheep Big nod to the team for keeping value human. #BBHLondon #BBHDublin

@Tesco @TescoIrl @BBHblacksheep BBH turned a pineapple into a national metaphor — genius 🫡🫡

@Tesco @TescoIrl @BBHblacksheep Emotional value > price drops. This proves it.

@Tesco @TescoIrl @BBHblacksheep This is what happens when media, creative, and client align perfectly 👌🏻👌🏻

@Tesco @TescoIrl @BBHblacksheep Insightful strategy and cultural storytelling? A winning mix. @Mindshare @BBHLondon @Tesco
