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"Choose your path" videos are quietly printing for e-commerce brands viewer commits to a choice → has to see the outcome → watches to the end countdown timers, forced decisions, open loop every few scenes. retention is stupid good upload once, ask Agent Opus to create a version for... show more

Steven Van

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20,422 views • 28 days ago •via X (Twitter)

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there’s a concept on the rise on tiktok / ig rn that you’re going to want to test immediately ‘choose your partner for tonight’ it’s mostly creepy stories and uncanny vibes the reason it works is because the second they commit to a character they have to find out what happens next they're going to watch the same characters appear often so there's connection to them over different videos and story lines retention is strong it's an interactive experience with a new open loop choice every few scenes “now decide if you follow or stay where you are…” it counts down while you ‘decide’ then it decides for you anyway i’ve been taking that concept and applying it to health brands ‘if you choose [path a]… you [problem]’ walk them through the timeline of what would happen if they choose X, what they already know to be true, their own interpretation said back to them the second choice appears later as what happens if you choose the other path, the outcome ‘if you had chosen [path b]… x y z happens and [outcome]’ steal this format and profit before it gets rinsed here's one we did for neuaura

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This is more for viewer retention. The longer people watch you, the more your video gets pushed out to other people! Hence, the “how to gain more views”. These are just common traits I see in videos.

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