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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired...

30,142 views • 2 months ago •via X (Twitter)

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I just built a self-improving second brain in Claude Code 🤯 A brain that runs your brand: every tool reads from it, it's wired to your live data, and it gets smarter every week. All running on the Claude Agent SDK. Perfect for DTC brands and agencies whose AI output sounds generic because every new chat starts from zero. If you're re-explaining your brand to AI every single time — re-pasting the voice guidelines, re-describing the customer you've described a hundred times, re-uploading the same positioning doc you uploaded yesterday, and still editing for an hour to strip out the generic phrasing... A brand second brain fixes the entire loop: → Build 3 foundation files once: brand DNA, voice, and customer → Every skill you create reads from them automatically → Wire in live data — your ad account, competitor ads, customer reviews → A weekly routine refreshes the brain with what's actually working → Every output comes back on-brand on the first pass No re-briefing AI on every chat. No hour of editing to undo generic phrasing. No brain that goes stale the week after you build it. What a second brain gives you: → The exact 3-file foundation that runs the whole system → The skill structure that makes every tool brand-aware by default → The live-data wiring that keeps it grounded in reality → The weekly self-improvement loop that keeps it sharp → The cold-start sequence to stand it all up from zero Built 100% in Claude Code. I put together the full playbook with the file structure, the wiring, and the exact setup. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

17,335 views • 10 days ago

These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

25,416 views • 1 month ago

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

31,856 views • 4 months ago

I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

15,127 views • 3 months ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Meta ads in minutes. All using the new, insane ChatGPT Images 2.0 model. One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code on the new ChatGPT Images 2.0. Perfect for DTC brands and agencies who need more statics at scale. Here's how it works: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool fires every prompt to ChatGPT Images 2.0 with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly) → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

52,176 views • 2 months ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need more statics at scale. The problem: You find a winning ad concept and want to test 20 variations of it. That means briefing a designer, waiting days, getting back 4 options, giving notes, waiting again. Or doing it yourself in Canva for hours. This tool solves it: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool generates on-brand ads with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

80,433 views • 4 months ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 All using the new insane ChatGPT Images 2.0 model. Upload one image of your brand or product → get 100+ brand-new ad concepts across every DR archetype, each one matched to a specific customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need to rapidly test mass creative statics at scale. Here's how it works: → Upload a single image of your brand or product → Add your brand kit (colors, fonts, logos) → Tool generates 10 customer personas from your brand research (Depleted Woman, Burned-Out Professional, Brain-Fogged Mom) → Pick how many concepts you want (40, 60, 100+) across archetypes — Bold Billboard, Listicle, iPhone Notes, iMessage, UI Hijack, Us vs Them, Press/Authority, Lo-Fi Sketch, UGC → Hit "Generate All" → finished ads render in seconds, each one targeting a specific persona with its own copy angle No more paying "static ad agencies" $3,000 per month. What you get: - 100+ on-brand static ads from a single product photo - Perfect product and text adherence powered by ChatGPT Images 2.0 - Persona-specific copy on every ad, no generic hooks - Iterate and scale statics in minutes instead of weeks - Reusable brand kits + persona libraries you build once and pull from forever - Every ad ships with the exact prompt and persona attached, so you can iterate instead of starting over. This is essentially a static ad agency in a box. I put together a complete playbook which includes EVERY single prompt I used to make this in Claude Code. Want all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

104,230 views • 1 month ago

Claude Code + Nano Banana 2 is f*cking cracked 🤯 I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2. One brand name + one URL = 40 production-ready static ads. All inside Claude Code. I took Alex Cooper's brilliant framework and automated the whole thing inside Claude Code. Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva. If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing... This system eliminates the entire loop: → Give Claude a brand name and URL → It researches the brand's fonts, colors, packaging, and photography style → Builds a Brand DNA document from scratch → Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details → Fires every prompt to Nano Banana 2 with your product photos as reference → Downloads finished ads into organized folders with an HTML gallery No Higgsfield. No manual prompt filling. No copy-pasting between tools. What you get: → 40 ad formats filled with your exact brand colors, fonts, and copy → 4 variations per format so you pick the best output → Product photos passed as reference so the model matches your real packaging → A reusable system — new brand, new folder, same pipeline Built 100% in Claude Code with Nano Banana 2. I put together a full playbook & Loom video showing the exact process to set this up yourself. Want access for free? > Like this post > Comment "NANO" And I'll send it over (must be following so I can DM)

Mike Futia

422,784 views • 3 months ago

I just built a content engine in Claude Code that writes blog posts in your brand's exact voice 🤯 One Claude plugin runs the whole content workflow: brand voice, research, writing, AI-slop scoring, and repurposing into social. It writes in YOUR voice, refuses to fabricate stats, and scores every draft 0-100. All inside Claude Code. So I pointed it at Grüns, one of the sharpest DTC brands out there. I fed it their homepage. In seconds it built a brand-voice profile, their playful anti-hype tone, the "Rip. Tip. Enjoy." cadence, the AG1-switcher audience, the 4.8★/100k-review proof. Then I asked for one post: "why your gut health controls your skin, hair, and energy." It came back publish-ready and scored 89/100 on the first pass: → Answer-first, with question headings AI engines can quote → Zero AI-slop phrases (no "unlock," no "in today's fast-paced world") → And it refused to invent a single stat, the fastest way to get a supplement brand demoted It sounded like Grüns wrote it, not ChatGPT. Perfect for e-comm operators and agencies who are sick of AI tools that all sound identical, $300 freelance posts that still need a rewrite, and content that reads like the slop Google now punishes. So I put together the full playbook to build your own. The complete guide to building this content engine in Claude Code: branded to you, tuned to your voice, repeatable across every client. The kind of post you'd pay a freelancer $300 for, written in minutes, in the brand's actual voice. What's inside: → The architecture (orchestrator + writer/editor/researcher agents) → How to capture any brand's voice into a reusable profile → The 0-100 scoring + AI-slop detection framework → The one-post-to-a-week-of-social repurposing loop → The full build, start to finish Want the playbook for free? > Like this post > Comment "CONTENT" And I'll send it over (must be following so I can DM)

Mike Futia

23,515 views • 1 month ago

Claude Design is f*cking ridiculous 🤯 Claude Design now lets DTC brands and agencies rebuild any high-performing email — logo, hero, headline, CTA button, comparison table, brand colors — in 20 minutes. One reference email + a pre-loaded brand design system + a structured prompt = a finished, on-brand email you can preview as HTML. All inside Claude Design. Perfect for DTC brands and agencies who are still paying email agencies $3-5K/month to design flows that take 2 weeks to ship. If you're sitting on a welcome series, abandoned cart, and post-purchase flow that hasn't been touched in 6 months because the design lift is too painful... This workflow eliminates the entire bottleneck: → Build a design system in Claude Design once (brand colors, fonts, logo, button styling) → Upload a screenshot of any email you want to rebuild as your reference → Use Claude to write a structured prompt that maps every section top-to-bottom (promo bar, logo, headline, CTA, hero, body, table, footer) → Drop the reference image + the prompt into Claude Design at high fidelity → Iterate inline — swap the hero image, fix button styling, color-pick brand colors directly from the original No briefing a designer. No waiting 2 weeks for V1. No paying an agency $4K/month for 4 emails. What you get: → Win-back, welcome, abandoned cart, and post-purchase emails designed in under an hour each → A reusable brand design system that every new email pulls from automatically → Full inline editing — fonts, colors, buttons, images all editable in the canvas → HTML preview ready to hand off to your ESP Built 100% in with Claude Design. I put together a full playbook showing the design system setup, the exact structured prompt format, and the inline editing workflow. Want it for free? > Like this post > Comment "DESIGN" And I'll send it over (must be following so I can DM)

Mike Futia

31,601 views • 1 month ago

Claude Cowork + Seedance 2.0 is f*cking wild 🤯 I built a skill inside Claude Cowork that generates UGC video ads on demand using Seedance 2.0, the best AI video model. One product image + one prompt = a full UGC ad with multiple shots, dialogue, and on-brand pacing. All inside Claude Cowork. Perfect for DTC brands and agencies who need UGC creative at volume without hiring creators or paying per-video SaaS fees. If you're briefing creators every week, waiting days for footage, paying $150–$300 per UGC video, and still getting ads that miss the brand vibe... This skill eliminates the entire loop: → Drop a product image into Claude Cowork → Tell it the ad angle (unboxing, review, lifestyle, demo) → Claude writes the dialogue, shot list, and pacing → Fires it to Seedance 2.0 via FAL AI API → Downloads finished clips into organized folders → Stitches multiple shots into one finished ad No creator briefs. No waiting for footage. No $200/video platform fees. What you get: → UGC video ads generated in minutes, not days → Full control over dialogue, pacing, and shot composition → Your product photos as reference so Seedance matches your real packaging → A reusable skill: new product, new folder, same pipeline Built 100% in Claude Cowork with the Seedance 2.0 API. I put together a full playbook with the Claude Cowork skill file, the exact prompts, and the FAL AI setup to get this running yourself. Want it for free? > Like this post > Comment "UGC" And I'll send it over (must be following so I can DM)

Mike Futia

79,455 views • 2 months ago

I just built a branded IG carousel generator in Claude Code 🤯 One brand URL + one product name = 6 finished carousel slides. The kind an agency charges $2K to produce. All inside Claude Code. Perfect for DTC brands, agencies, and mobile app operators who need on-brand social content without briefing a designer or waiting a week for revisions. If you're building IG carousels manually — writing copy in Notion, designing in Canva, exporting slides one by one, going back and forth with your creative team for days... This tool eliminates the entire loop: → Drop in a brand URL and product name → Claude scrapes the site and extracts colors, fonts, voice, and positioning → Generates 6 slide concepts across proven carousel frameworks → Writes a detailed image prompt for each slide → Fires all 6 to ChatGPT Images 2.0 via FAL in parallel → Downloads finished slides + opens an HTML gallery No Canva. No designer back-and-forth. No generic AI slop. What you get: -> Finished 1080x1350px slides ready to post directly to Instagram -> Wavy color-blocked backgrounds, bold typography, product hero — all baked into the image -> Brand-accurate colors and copy pulled from the live site automatically -> A reusable pipeline — new brand, new folder, same 3-minute workflow Built 100% in Claude Code. I put together the full step-by-step playbook so you can build this yourself. Want it for free? > Like this post > Comment "SLIDES" And I'll send it over (must be following so I can DM)

Mike Futia

91,320 views • 1 month ago