Communicate value, not discounts. Building perceived value maintains integrity and fosters long-term customer relationships.

Once a customer perceives value, there's a likelihood of purchase regardless of the price

@bennetowuonda

This a lifesaver.

This is “Differentiation Strategy”. Has to do with value increment instead of dropping price. Cost leadership as a business strategy has to do with reducing prices.

@Chinnyob

@pikaso_me screenshot this

Mr Vusi, its the guy from the airport, arrived home well, thanks for noticing my struggle.

I've seen this truth in my own businesses 💯

To some extent, let’s not pretend that everyone can build a Rolex and build that brand / value

Full video Sir ?