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Cracker Barrel announced in a statement it is returning to its old logo amid outcry from fans and even President Trump.

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BREAKING: Cracker Barrel restores original logo after backlash from critics, including President Trump.
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BREAKING: Cracker Barrel restores original logo after backlash from critics, including President Trump.

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Good news, dumb culture war fans! Cracker Barrel has rolled back plans to update its logo after getting slammed for going “woke.”
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Good news, dumb culture war fans! Cracker Barrel has rolled back plans to update its logo after getting slammed for going “woke.”

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Congrats to President Trump on his big legal win. Up next, the felony charges are tossed. Talked that and men in women’s sports and Cracker Barrel logo stupidity with Aishah Hasnie:
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So Cracker Barrel has now taken the advice of President Trump and restored the old logo. But in the meantime, we have learned that the company's execs ignored a major shareholder who repeatedly tried to warn them about how disastrous the rebrand would be. For this ep of Morning Wire, I spoke with Wall Street veteran David L. Bahnsen about whether Cracker Barrel's pivot is likely to help the chain and what it SHOULD have done. (And with this, I'm officially closing out all my Cracker Barrel tabs, assuming I'm done with this story. Please Cracker Barrel, don't do anything else stupid!)
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So Cracker Barrel has now taken the advice of President Trump and restored the old logo. But in the meantime, we have learned that the company's execs ignored a major shareholder who repeatedly tried to warn them about how disastrous the rebrand would be. For this ep of Morning Wire, I spoke with Wall Street veteran David L. Bahnsen about whether Cracker Barrel's pivot is likely to help the chain and what it SHOULD have done. (And with this, I'm officially closing out all my Cracker Barrel tabs, assuming I'm done with this story. Please Cracker Barrel, don't do anything else stupid!)

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WATCH: Loyal Cracker Barrel customers speak out on the chain’s scrapped plan to change its logo, decor and company culture.
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WATCH: Loyal Cracker Barrel customers speak out on the chain’s scrapped plan to change its logo, decor and company culture.

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JUST IN: Cracker Barrel announces they are ditching their new logo and going back to the old one, according to Fox News. "We thank our guests for sharing your voices and love for Cracker Barrel." "We said we would listen, and we have. Our new logo is going away, and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family." "As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."
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JUST IN: Cracker Barrel announces they are ditching their new logo and going back to the old one, according to Fox News. "We thank our guests for sharing your voices and love for Cracker Barrel." "We said we would listen, and we have. Our new logo is going away, and our “Old Timer” will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family." "As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon."

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Cracker Barrel didn’t just lose its logo. It lost its soul. Under a CEO more obsessed with DEI quotas than country charm, they’ve: – Scrubbed the iconic logo – Remodeled 70+ stores into sterile showroom knockoffs – Pledged $700 million to erase every trace of what made it feel like home – And according to a civil rights complaint, they're openly discriminating against white employees This isn’t modernization. It’s extermination of Americana, of warmth, of memory. Congratulations, Cracker Barrel. You’re now Woke Barrel. Nobody asked for this.
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Cracker Barrel didn’t just lose its logo. It lost its soul. Under a CEO more obsessed with DEI quotas than country charm, they’ve: – Scrubbed the iconic logo – Remodeled 70+ stores into sterile showroom knockoffs – Pledged $700 million to erase every trace of what made it feel like home – And according to a civil rights complaint, they're openly discriminating against white employees This isn’t modernization. It’s extermination of Americana, of warmth, of memory. Congratulations, Cracker Barrel. You’re now Woke Barrel. Nobody asked for this.

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Cracker Barrel, y'all messed up removing Paw Paw from his rocking chair and barrel in the logo, folks are in an uproar! Who y'all rebranding for? We want pancakes, not woke ones. If it ain't broke, don't fix it!
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Cracker Barrel, y'all messed up removing Paw Paw from his rocking chair and barrel in the logo, folks are in an uproar! Who y'all rebranding for? We want pancakes, not woke ones. If it ain't broke, don't fix it!

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The Cracker Barrel brand was a timeless American classic. It's time to reverse course. It's time to bring back the old branding and decor. It's time to Make Cracker Barrel Great Again🇺🇸
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The Cracker Barrel brand was a timeless American classic. It's time to reverse course. It's time to bring back the old branding and decor. It's time to Make Cracker Barrel Great Again🇺🇸

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JUST IN: Cracker Barrel stock nosedives over 14% after they unveiled their new bland logo. The company decided to ditch its iconic logo as part of its new rebrand, prompting harsh backlash, but CEO Julie Felss Masino is convinced people love the changes. The company is also remodeling its restaurants and ditching its iconic interior of country-themed trinkets and dark woods.
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From the liberal media's obsession with pronouns to Cracker Barrel logo fallout, John Bachman, Chris Plante Show and "The Right Squad" tackle it all at 10PM ET on NEWSMAX. 📺:
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Remember when Cracker Barrel tried to change their logo and go more woke? The CEO and board of directors backtracked amid the huge backlash. Now the board of directors has forced out the CEO Julie Masino in an effort to move on.
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Remember when Cracker Barrel tried to change their logo and go more woke? The CEO and board of directors backtracked amid the huge backlash. Now the board of directors has forced out the CEO Julie Masino in an effort to move on.

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CRACKER BARREL'S BLAND REBRAND Katie Pavlich : "What is the point of going to Cracker Barrel if its not an unique experience like going to a country store?"
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Cracker Barrel cofounder has some harsh words for the CEO and a logo change : “…it's a bland nothing… it’s pitiful. I heard she was at Taco Bell, but what's Taco Bell know about Cracker Barrel and country food? And food is is something that you need to work on. Spending $700,000,00 to do that ... just throwing money out the street.”
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Cracker Barrel cofounder has some harsh words for the CEO and a logo change : “…it's a bland nothing… it’s pitiful. I heard she was at Taco Bell, but what's Taco Bell know about Cracker Barrel and country food? And food is is something that you need to work on. Spending $700,000,00 to do that ... just throwing money out the street.”

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Why would anyone want to change Cracker Barrel? I just went for the first time, and it’s an incredible piece of American culture! I’m a businessman. I’ve run a restaurant before, and I know how hard it is. I’m so glad the campaign to save Cracker Barrel from going woke worked!
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Why would anyone want to change Cracker Barrel? I just went for the first time, and it’s an incredible piece of American culture! I’m a businessman. I’ve run a restaurant before, and I know how hard it is. I’m so glad the campaign to save Cracker Barrel from going woke worked!

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Why haven’t Schumer and Jeffries endorsed Mamdani yet? Because they are terrified of him being the Democrat face in 2026. And Cracker Barrel says it won’t change its logo after backlash. I discussed with Dana Perino & Bill Melugin:
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Why haven’t Schumer and Jeffries endorsed Mamdani yet? Because they are terrified of him being the Democrat face in 2026. And Cracker Barrel says it won’t change its logo after backlash. I discussed with Dana Perino & Bill Melugin:

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Coming later today, I sat down with the 93 year old Cracker Barrel co-founder Tommy Lowe and he had a LOT to say about the logo, sponsoring pride, food quality, pronouns and more. Preview ⬇️
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Coming later today, I sat down with the 93 year old Cracker Barrel co-founder Tommy Lowe and he had a LOT to say about the logo, sponsoring pride, food quality, pronouns and more. Preview ⬇️

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Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. CBS News' Jo Ling Kent breaks down the situation.
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Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel, in favor of a cleaner logo featuring just the chain's name. CBS News' Jo Ling Kent breaks down the situation.

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