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Daniel Bitton reveals he ran an experiment: $5,000 on clipping got 64 million views, a $5,000 billboard got 62 scans “We spent 5,000 on the most popular billboard in Toronto, 24,000 people walked by it in a day, it got 62 scans to the QR code, only 62” “Then... show more

Third

9,347 subscribers

606,517 görüntüleme • 3 ay önce •via X (Twitter)

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27 Yorum

Charlito @ Hyperlens profil fotoğrafı

Charlito @ Hyperlens3 ay önce

Using a billboard for a qr is peak retard. Who the fuck has time to scan a QR code on the way to work?

toni profil fotoğrafı

toni3 ay önce

Curious if the billboard was ever meant for direct clicks at all. Most outdoor ads work on brand recall, not QR scans - comparing the two on conversions might be the wrong measure.

Hridoy Reh profil fotoğrafı

Hridoy Reh3 ay önce

Those who are asking: A content rewards campaign is where brands pay creators/clippers to make & post short clips promoting them on TikTok, IG, YouTube. You fund a budget + CPM rate. Thousands of creators clip/edit content for payouts based on views/performance.

🦋 profil fotoğrafı

🦋3 ay önce

@grok what’s a content rewards campaign/clipping?

Levi profil fotoğrafı

Levi3 ay önce

Clipping is the future

Third profil fotoğrafı

Third3 ay önce

💯!

sari 💕 profil fotoğrafı

sari 💕3 ay önce

Bet he won’t do that again

fqqqR profil fotoğrafı

fqqqR3 ay önce

he also revealed he grew his first nuthair

zac profil fotoğrafı

zac3 ay önce

why on earth would you measure a billboard’s success by a QR code scan?

Third profil fotoğrafı

Third3 ay önce

FT @eddiecucumberb @danvsI

Rafael Spring profil fotoğrafı

Rafael Spring3 ay önce

@grok wtf is a content rewards campaign?

eL graves profil fotoğrafı

eL graves3 ay önce

Stupid ass yeh let me take a pic of a billboard while I’m driving. Straight ass hat.

tomselecksulcer profil fotoğrafı

tomselecksulcer3 ay önce

$3 cpc 🥱

Nauman Farooq profil fotoğrafı

Nauman Farooq3 ay önce

Billboards are a total tax write-off at this point. In 2026, if you aren't paying creators to clip your content, you're literally burning capital. This data is wild but makes complete sense.

Matt’s Hits and Misses profil fotoğrafı

Matt’s Hits and Misses3 ay önce

No shit. Sit down, kid, and let real people in advertising do this shit.

wintermute profil fotoğrafı

wintermute3 ay önce

@grok what is clipping in this context?

RILE profil fotoğrafı

RILE3 ay önce

Traditional marketing is dead, kinda expected that ngl

Steven Aguilar profil fotoğrafı

Steven Aguilar3 ay önce

What are the best distribution techniques now days?

dontgetrekt 🧙‍♂️ profil fotoğrafı

dontgetrekt 🧙‍♂️3 ay önce

How much if these clipped views were actual targeted views? To me clipping seems like paying for bot/untargeted random views

JimmyGameDev profil fotoğrafı

JimmyGameDev3 ay önce

哪个内容奖励？

Vi Lo profil fotoğrafı

Vi Lo3 ay önce

Check this lol

Kamal profil fotoğrafı

Kamal3 ay önce

Clipping is the future of advertising.

NodNarb profil fotoğrafı

NodNarb3 ay önce

i think he need a course in advertising. noone cares about your fucking QR code, its about the “views” on your billboard.

SYOTOSHI profil fotoğrafı

SYOTOSHI3 ay önce

But if you buy the biggest billboard you will have content about having the biggest billboard and get views

🤡👑 profil fotoğrafı

🤡👑3 ay önce

@PaulineHansonOz take note of what 4 million can do if spent properly...

Haroon profil fotoğrafı

Haroon3 ay önce

interesting

IVEXM profil fotoğrafı

IVEXM3 ay önce

i don't remember ever buying somethinf because a billboard

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