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Developers are SLEEPING on TikTok. These two dev kids made $100K in 3 months. Not by studying code, but by studying CONTENT. They mastered the algorithm like it was a batch of Leetcode questions: 1. Studied the patterns 2. Copied working solutions 3. Grinded scripts until it worked Meanwhile,... show more

Starter Story

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127,897 views • 10 months ago •via X (Twitter)

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STOP BUILDING PRODUCTS NO ONE IS SEARCHING FOR This guy makes $4.5M/year selling B2B Shopify apps. Not from ads. Not from TikTok short form. Not from building endless features. But instead, he mastered one platform with millions of users. And built something people were already searching for. 1. He picked the right keyword (“bundles”) 2. Optimized for 5-star reviews 3. And just built something ppl needed Platform strategy > product strategy > code Before you write another code, ask yourself this: Are people actually searching for this?

STOP BUILDING PRODUCTS NO ONE IS SEARCHING FOR This guy makes $4.5M/year selling B2B Shopify apps. Not from ads. Not from TikTok short form. Not from building endless features. But instead, he mastered one platform with millions of users. And built something people were already searching for. 1. He picked the right keyword (“bundles”) 2. Optimized for 5-star reviews 3. And just built something ppl needed Platform strategy > product strategy > code Before you write another code, ask yourself this: Are people actually searching for this?

Starter Story

51,653 views • 6 months ago

IN 1986 MIT FILMED THE LECTURE WHERE CODE STOPPED BEING CODE AND BECAME DATA 43 minutes from Gerald Sussman, in the most legendary intro programming course ever recorded. -> The idea that lands: to a program, your code is just data it can read and rewrite. He builds a program that does real calculus -- not by crunching numbers, but by reading the math as a list and transforming it piece by piece. Then he shows the trick hiding under all of it: in this language, code and data are the same material. Forty years later that is exactly what an AI coding agent is -- a program that reads your code as data, rewrites it, and hands it back. Sussman drew the whole idea on a blackboard in 1986. Writing code was never the deepest skill -- understanding that code itself is data a program can manipulate is. This is where you learn it. Most people think AI writing code is brand new. The ones who watch this saw the blueprint 40 years ago. Bookmark & Watch it. This one's a legend ↓

slash1s

22,107 views • 1 month ago

someone just made a tool that indexes code by meaning, not string matching this project is the first time i have seen someone treat code like a knowledge graph. sometimes i feel they are the only ones actually pushing cs most rag pipelines for agents are embarrassing and we should be chunking by semantic scope, imagine your agent's accuracy if this was used instead of simple grep google spent millions on kythe to index code and devs just did it better as a weekend hobby project. never bet against a functional programmer with a strict type system.

someone just made a tool that indexes code by meaning, not string matching this project is the first time i have seen someone treat code like a knowledge graph. sometimes i feel they are the only ones actually pushing cs most rag pipelines for agents are embarrassing and we should be chunking by semantic scope, imagine your agent's accuracy if this was used instead of simple grep google spent millions on kythe to index code and devs just did it better as a weekend hobby project. never bet against a functional programmer with a strict type system.

𝕱𝖔𝖗𝕷𝖔𝖔𝖕

25,587 views • 5 months ago

Claude Code creator: "100% of our pull requests at Anrtopic are run by Claude Code. 80–90% of code review too. The feature I’m using the most today is /loops. I’m not prompting Claude anymore - I’m building loops" in this interview he breaks down exactly how a system changes everything: - the memory and context features that turn Claude into a second brain - the knowledge architecture most users don't know Claude can build - the integration layer that connects Claude to your actual workflow - why typing one question at a time is the most expensive way to use Claude if you've been using Claude for months and still start every conversation from scratch with zero context, you don't have a Claude problem. you have a system problem instead of another show tonight, watch this make sure to bookmark it before it gets lost in your feed full guide in the article below

Claude Code creator: "100% of our pull requests at Anrtopic are run by Claude Code. 80–90% of code review too. The feature I’m using the most today is /loops. I’m not prompting Claude anymore - I’m building loops" in this interview he breaks down exactly how a system changes everything: - the memory and context features that turn Claude into a second brain - the knowledge architecture most users don't know Claude can build - the integration layer that connects Claude to your actual workflow - why typing one question at a time is the most expensive way to use Claude if you've been using Claude for months and still start every conversation from scratch with zero context, you don't have a Claude problem. you have a system problem instead of another show tonight, watch this make sure to bookmark it before it gets lost in your feed full guide in the article below

Khairallah AL-Awady

39,243 views • 1 month ago

How Elon Musk fixed Starlink: “Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. Elon’s like I've had it. This is now the bottleneck. I'm fixing this. He grabs a team of engineers that he trusts and they fly up to Seattle. They fire the entire Starlink leadership team. They sit down in a war room and they start running the algorithm. •What is the first principles of satellite design? •How simple can we make this thing? •Why does this exist? •Why are these two things so far apart? •Why do we need this much energy? •Why do we need this manufacturing process? And over the course of a few months they make a two order of magnitude leap. These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that's now —if it was a standalone business —would be worth tens of billions of dollars [or more].”

How Elon Musk fixed Starlink: “Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. Elon’s like I've had it. This is now the bottleneck. I'm fixing this. He grabs a team of engineers that he trusts and they fly up to Seattle. They fire the entire Starlink leadership team. They sit down in a war room and they start running the algorithm. •What is the first principles of satellite design? •How simple can we make this thing? •Why does this exist? •Why are these two things so far apart? •Why do we need this much energy? •Why do we need this manufacturing process? And over the course of a few months they make a two order of magnitude leap. These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that's now —if it was a standalone business —would be worth tens of billions of dollars [or more].”

David Senra

1,582,737 views • 3 months ago

If you've played Mega Man 3, you've seen the glitch on the boss select screen above Shadow Man. It's not your copy or your NES, I recorded this footage from the Legacy Collection on PC. After 2's success, 3 was rushed through development, and since this bug is visual, it remains. The reasoning behind it is front and center. The way the boss screen slides together in three segments is precise, but the code gets ahead of itself and starts building on the top of Shadow Man's portrait. I've always been fascinated by this little scanline, but it was from Displaced Gamers where I learned all about the code behind it. A classic game, a masterpiece even. Just with a scar. #MegaMan

If you've played Mega Man 3, you've seen the glitch on the boss select screen above Shadow Man. It's not your copy or your NES, I recorded this footage from the Legacy Collection on PC. After 2's success, 3 was rushed through development, and since this bug is visual, it remains. The reasoning behind it is front and center. The way the boss screen slides together in three segments is precise, but the code gets ahead of itself and starts building on the top of Shadow Man's portrait. I've always been fascinated by this little scanline, but it was from Displaced Gamers where I learned all about the code behind it. A classic game, a masterpiece even. Just with a scar. #MegaMan

Matthew

12,169 views • 3 months ago

Reviewing AI-generated code is the new bottleneck. Writing code was slow before. Now, in a few minutes, you can generate virtually unlimited lines of code using AI. But developers are now spending 70% of their time checking that code. That's the new bottleneck. I've been using Cline, and they have a feature that actually helps with this: You can click a button and have Cline generate an inline explanation for every single line of AI-generated code. Take a look at the attached video. What it does: 1. You can read the code and the explanation together 2. You don't lose context while reviewing code 3. You understand the "why" behind each change And here is the best part: It works on any git diff. You can use it to review PRs, understand commits from other people, or catch up on a codebase you haven't touched in a while.

Reviewing AI-generated code is the new bottleneck. Writing code was slow before. Now, in a few minutes, you can generate virtually unlimited lines of code using AI. But developers are now spending 70% of their time checking that code. That's the new bottleneck. I've been using Cline, and they have a feature that actually helps with this: You can click a button and have Cline generate an inline explanation for every single line of AI-generated code. Take a look at the attached video. What it does: 1. You can read the code and the explanation together 2. You don't lose context while reviewing code 3. You understand the "why" behind each change And here is the best part: It works on any git diff. You can use it to review PRs, understand commits from other people, or catch up on a codebase you haven't touched in a while.

Santiago

64,425 views • 8 months ago

What does Qullamaggie's account look like after the market has been rising for 2-3 months? "Yeah I’m a fund manager, 32 positons, but most of these like I’m up a lot on these, like 1/3 stuff like BABA no headache only have to look at like once per day, then maybe 1/3 are tiny micro cap pump stocks that I think can double/triple and most of these I have my stops at or above b/e so these are not headaches either, then there are some stuff I initiated today but that’s like 3-4 positions, but most of these are low energy positions. Like two months ago I had 5-6 positions and I’ve been slowly building, now I have a bunch of long/shorts, that’s always what happens when the market goes on a run like this, it could be a sign of an immediate pullback, bc my positions always peak before a pullback, around the 30 number, always been magical in that way for the past couple of years."

What does Qullamaggie's account look like after the market has been rising for 2-3 months? "Yeah I’m a fund manager, 32 positons, but most of these like I’m up a lot on these, like 1/3 stuff like BABA no headache only have to look at like once per day, then maybe 1/3 are tiny micro cap pump stocks that I think can double/triple and most of these I have my stops at or above b/e so these are not headaches either, then there are some stuff I initiated today but that’s like 3-4 positions, but most of these are low energy positions. Like two months ago I had 5-6 positions and I’ve been slowly building, now I have a bunch of long/shorts, that’s always what happens when the market goes on a run like this, it could be a sign of an immediate pullback, bc my positions always peak before a pullback, around the 30 number, always been magical in that way for the past couple of years."

Will Hu

16,575 views • 1 year ago

This guy took a brand‑new app to #1 overall in the App Store and 1,000,000 downloads in under 3 days. For the FIRST TIME, he breaks down exactly how he did it, and we’re posting the full, RAW conversation right here on X To be clear, this is his first and only podcast on this playbook... And a little more context: this wasn’t luck. Jibran has taken 4 different apps to #1 in the App Store, including one that did $1.5M in 3 days and outranked ChatGPT He did it with a handful of creators, zero paid ads, and a product philosophy that blew my mind Here’s the core of what he taught me: > Your product and your marketing are not two separate things; they're the same thing. > What goes viral on TikTok is product validation. > What you learn from a hit video should change your UI, your App Store screenshots, your icon He ran that loop obsessively.. For his 2025 Wrapped app, he spent hundreds of hours in Figma asking one question: > “How does this look on TikTok?” Then he tracked: 1. What users screenshotted 2. What they shared to Snapchat 3. What slide they dropped off on The result was a #1 overall app in the App Store. Above EVERYTHING. Now he’s building because he realized he was spending hours every day doom‑scrolling TikTok looking for hooks and formats that worked So he built an AI to do it for him: > You tell it your app. > It tells you what to post, what’s trending in your niche, and what’s wrong with your existing videos. We go deep on all of it in this conversation. If you run a consumer app, this is the most useful 49 minutes you’ll spend this week

Alex Olim

106,009 views • 3 months ago

Did Epstein influence Bitcoin core development? Short answer: No. This is not how Bitcoin works. Here’s what happened: Epstein donated to MIT Media Lab…who in turn supported MIT Digital Currency Initiative…which in turn funded Bitcoin developers. These devs used to be funded by The Bitcoin Foundation (which I used to run as volunteer Executive Director) there are many devs and no dev or team had power or control over Bitcoin. Under MIT’s patronage the devs had the same deal they had with us at The Bitcoin Foundation: that they could work on the code and not have direction from the org. More importantly — how Bitcoin works is that *even if* a dev was compromised then the nodes and miners would still have to run that code to make it included in Bitcoin. So for example if I had somehow asked the devs paid by Bitcoin Foundation to “add 1000 coins for Bruce” 1) they wouldn’t have done this / it would have been counter to our agreement 2) no miners would run that code & no nodes would recognize it. It would be a laughing stock and completely rejected. Does this mean code dev is not an attack vector? No. It’s still a risk. Particularly with nation state style actors and very careful efforts to co-opt which are much more sophisticated than “give Bruce coins” or something. This is one reason I’m cautious of Bitcoin core funding - especially from actors who’ve had bad judgment in the past. I think we should be cautious of who does the dev and view it as an attack vector. Bitcoin code is transparent and has lots of eyes on it. So in this case especially there isn’t even a solid accusation, let alone evidence that MIT directed nefarious code changes. If that was an allegation the first question should be: well what code specifically did MIT direct and what proof is there and how was it harmful? I think claims around this would collapse. There’s obviously plenty to criticize about Epstein and MIT working with him — and when it comes to digital assets MIT’s work with Gensler and especially its work on CBDCs is much more suspect than the chance that malicious code was pushed through on Bitcoin. Be cautious but this is a nothing burger

Did Epstein influence Bitcoin core development? Short answer: No. This is not how Bitcoin works. Here’s what happened: Epstein donated to MIT Media Lab…who in turn supported MIT Digital Currency Initiative…which in turn funded Bitcoin developers. These devs used to be funded by The Bitcoin Foundation (which I used to run as volunteer Executive Director) there are many devs and no dev or team had power or control over Bitcoin. Under MIT’s patronage the devs had the same deal they had with us at The Bitcoin Foundation: that they could work on the code and not have direction from the org. More importantly — how Bitcoin works is that even if a dev was compromised then the nodes and miners would still have to run that code to make it included in Bitcoin. So for example if I had somehow asked the devs paid by Bitcoin Foundation to “add 1000 coins for Bruce” 1) they wouldn’t have done this / it would have been counter to our agreement 2) no miners would run that code & no nodes would recognize it. It would be a laughing stock and completely rejected. Does this mean code dev is not an attack vector? No. It’s still a risk. Particularly with nation state style actors and very careful efforts to co-opt which are much more sophisticated than “give Bruce coins” or something. This is one reason I’m cautious of Bitcoin core funding - especially from actors who’ve had bad judgment in the past. I think we should be cautious of who does the dev and view it as an attack vector. Bitcoin code is transparent and has lots of eyes on it. So in this case especially there isn’t even a solid accusation, let alone evidence that MIT directed nefarious code changes. If that was an allegation the first question should be: well what code specifically did MIT direct and what proof is there and how was it harmful? I think claims around this would collapse. There’s obviously plenty to criticize about Epstein and MIT working with him — and when it comes to digital assets MIT’s work with Gensler and especially its work on CBDCs is much more suspect than the chance that malicious code was pushed through on Bitcoin. Be cautious but this is a nothing burger

Bruce Fenton

231,841 views • 5 months ago

These two friends had booked an Airbnb with two beds and a scenic view. When they get there they find out that their scenic view is on a house boat and the only way to get there is by raft. They make it to the boat and it seems like their beds are gonna be in a one room boat, it isn’t as spacious as they imagined and the rocking on the boat makes them uneasy. If you got to your Airbnb and it was a boat, would you still stay?

These two friends had booked an Airbnb with two beds and a scenic view. When they get there they find out that their scenic view is on a house boat and the only way to get there is by raft. They make it to the boat and it seems like their beds are gonna be in a one room boat, it isn’t as spacious as they imagined and the rocking on the boat makes them uneasy. If you got to your Airbnb and it was a boat, would you still stay?

SonnyBoy🇺🇸

472,638 views • 3 months ago

What is the BEST FORMATION in EA FC 25? 🤔 We can’t deny it, the 4-4-1-1 and the 4-2-1-3 are the best formations in the game. Although it seems like they’re very similar, there are some differences. The 4-2-1-3 is destined to be used by players that are more defensive and like to play more counter football. The CDM’s are a lock on the door and the LW & RW that stay upfront give you the opportunity to counter fast! 🤫 On the other side for the more attacking players, the 4-4-1-1 offers you two CM’s that can help you out creating chances in the final third.

What is the BEST FORMATION in EA FC 25? 🤔 We can’t deny it, the 4-4-1-1 and the 4-2-1-3 are the best formations in the game. Although it seems like they’re very similar, there are some differences. The 4-2-1-3 is destined to be used by players that are more defensive and like to play more counter football. The CDM’s are a lock on the door and the LW & RW that stay upfront give you the opportunity to counter fast! 🤫 On the other side for the more attacking players, the 4-4-1-1 offers you two CM’s that can help you out creating chances in the final third.

Team Gullit

15,065 views • 1 year ago

Zuckerberg says Meta's Llama race changes in the next 12-18 months: most of the code will be written by AI - not autocomplete, but agents that run tests and improve the model loop. "We're not trying to build a general developer tool. We are trying to build a coding agent and an AI research agent that basically advances Llama research specifically." "Sometime in the next 12 to 18 months, we'll reach the point where most of the code that's going towards these efforts is written by AI." "And I don't mean autocomplete." "I'm talking more like you give it a goal, it can run tests, it can improve things, it can find issues." "It writes higher quality code than the average very good person on the team already." The hidden bottleneck is not chat UX. It is closing the loop between AI research, code, tests, and self-improvement inside the lab.

Zuckerberg says Meta's Llama race changes in the next 12-18 months: most of the code will be written by AI - not autocomplete, but agents that run tests and improve the model loop. "We're not trying to build a general developer tool. We are trying to build a coding agent and an AI research agent that basically advances Llama research specifically." "Sometime in the next 12 to 18 months, we'll reach the point where most of the code that's going towards these efforts is written by AI." "And I don't mean autocomplete." "I'm talking more like you give it a goal, it can run tests, it can improve things, it can find issues." "It writes higher quality code than the average very good person on the team already." The hidden bottleneck is not chat UX. It is closing the loop between AI research, code, tests, and self-improvement inside the lab.

Karl Mehta

36,337 views • 1 month ago

how to make AI tiktok shop videos (like these): p.s. brands are doing $500k+/m with this strategy ### Step by step: 1. export the top 50 scripts for your product niche via fastmoss or kalodata 2. plug it into Claude ai, have it analyze patterns and trends 3. ask it to write you 3 scripts with this prompt "Analyze the following batch of high-performing TikTok ad scripts for my niche and identify patterns in hooks, structure, tone, pacing, and psychological triggers that likely drove virality, extract the top hook formats and content angles, then write 3 original 15–25 second TikTok scripts for [INSERT PRODUCT NAME HERE] targeting [INSERT DETAILED IDEAL CUSTOMER AVATAR HERE] that naturally highlight these benefits [INSERT 5 MAIN BENEFITS HERE] while speaking to their core pain points, make sure the scripts follow the winning patterns you identified, open with adapted high-performing hooks, and are written in a conversational TikTok-native tone, then paste your analysis and scripts below after reviewing these scripts: [INSERT SCRIPTS HERE]" ### plug ai software You can either manually do this process via eleven labs, capcut, and VEO3 with some inserted photos and b-roll. But I prefer my pre-built tiktok ai automation that produces 120+ videos/day. Once you’ve gathered your scripts, insert them into the software and ask it to create a TikTok-native green screen video featuring an African American male with a deep voice and a tall, muscular build. He should be seated while reading the script, with relevant photos and b-roll footage of [INSERT PRODUCT] playing in the background. You can tweak your avatar and insert clips of your product to customize the automation even more. You can also create podcast style vids, product demo vids, and more. Ai is getting better every day, if you're not learning how to utilize it for your content, you are going to be outcompeted. I made a free step by step playbook thta shos you exactly how to get started and produce 120+ vids/day. Comment "GUIDE" + RT, and I'll send you the playbook (must be following)

Calix

15,239 views • 11 months ago

This woman was trying to sleep, everyday, her neighbor’s kids play on her floor outside of her apartment. They are constantly loud, bouncing balls and hitting the walls. She finally decides to say something about it and is now being labeled as a Karen by the other kids and some other residents. They feel the kids were just playing and there is nothing wrong with that. If this was you and some kids were preventing you from sleeping and affecting your job, wouldn’t you say something too?

This woman was trying to sleep, everyday, her neighbor’s kids play on her floor outside of her apartment. They are constantly loud, bouncing balls and hitting the walls. She finally decides to say something about it and is now being labeled as a Karen by the other kids and some other residents. They feel the kids were just playing and there is nothing wrong with that. If this was you and some kids were preventing you from sleeping and affecting your job, wouldn’t you say something too?

SonnyBoy🇺🇸

409,117 views • 2 months ago

Chris Broussard on the Knicks: "They are underrated...even if they win this championship...they will get their just due. But they will not be viewed like those numbers. They will not be viewed as an all time great team until...if they come out the first two months (next season), this style of play and they are rolling again toward like a 70 win pace that is when people will finally say oh they are legit and start thinking of them in those terms"

Chris Broussard on the Knicks: "They are underrated...even if they win this championship...they will get their just due. But they will not be viewed like those numbers. They will not be viewed as an all time great team until...if they come out the first two months (next season), this style of play and they are rolling again toward like a 70 win pace that is when people will finally say oh they are legit and start thinking of them in those terms"

Oh No He Didn't

153,733 views • 1 month ago

Banks reveals Faze's biggest problems and regrets not working with Ricegum and Sommer Ray "I think that FaZe experienced success way to quickly and way to rapidly, like these kids and FaZe overnight were the biggest streamers on planet earth." "What kind of that environment did that create? They just wanted to stream." "That's where the misalignment was. It was like 'Hey guys can we sit down, can we talk about business. I'm a guy who like I wish that I focused more like building content IP or dropping a product with Ricegum or Sommer Ray." "I tried to extend these experiences to these guys and have these conversations about building business, but it's just they are kids and they just want to stream."

Banks reveals Faze's biggest problems and regrets not working with Ricegum and Sommer Ray "I think that FaZe experienced success way to quickly and way to rapidly, like these kids and FaZe overnight were the biggest streamers on planet earth." "What kind of that environment did that create? They just wanted to stream." "That's where the misalignment was. It was like 'Hey guys can we sit down, can we talk about business. I'm a guy who like I wish that I focused more like building content IP or dropping a product with Ricegum or Sommer Ray." "I tried to extend these experiences to these guys and have these conversations about building business, but it's just they are kids and they just want to stream."

Martinez

186,695 views • 3 months ago

2. Build interactive tools and apps without code Describe your idea and Grok scaffolds the UI, logic, and deployment steps no coding required. Prompt: "You are a senior software architect who excels at building no-code and low-code systems with HTML, JavaScript, and Web APIs. Task Design a fully working interactive tool based on this idea: [DESCRIBE YOUR TOOL IDEA] Deliverables 1. A plain-English explanation of how the tool works. 2. A step-by-step plan to implement it with Grok or a no-code platform. 3. Exact HTML/CSS/JS code if relevant. 4. UX and design improvement tips. 5. Instructions to generate a shareable, embed-ready version. Imagine you are shipping an MVP for a startup demo. "

2. Build interactive tools and apps without code Describe your idea and Grok scaffolds the UI, logic, and deployment steps no coding required. Prompt: "You are a senior software architect who excels at building no-code and low-code systems with HTML, JavaScript, and Web APIs. Task Design a fully working interactive tool based on this idea: [DESCRIBE YOUR TOOL IDEA] Deliverables 1. A plain-English explanation of how the tool works. 2. A step-by-step plan to implement it with Grok or a no-code platform. 3. Exact HTML/CSS/JS code if relevant. 4. UX and design improvement tips. 5. Instructions to generate a shareable, embed-ready version. Imagine you are shipping an MVP for a startup demo. "

God of Prompt

316,672 views • 1 year ago

Evan Spiegel on the lesson that killed his first startup and led to Snapchat: "We focused on building the perfect product for way too long before we got feedback. We worked for like eighteen months to build this perfect full-featured product, which was in direct contravention to how I was always taught to build things. Build a prototype, build an MVP, get it in front of people, learn as quickly as possible. But we had spent all this time building this perfect piece of software and we hadn't thought enough about distribution. While we built this great piece of software, our competitor at the time, Naviance, had secured distribution through all the different college counselors. What piece of software are you going to choose to help your kid get into college? The one recommended by the college counselors or the one from two kids at Stanford? I think it's a pretty easy choice. So we saw very early that we had no distribution advantage. Even if we loved our software, people weren't going to use it because we didn't have a scalable way to get it in people's hands. Around that time when we saw the emergence of the App Store on iPhone, it was very clear that was a distribution channel we could really use and benefit from. But we also needed to build things we could build quickly, things we really were going to use together with our friends so we could be the first early customers. Ultimately Peekaboo and Snapchat represented that." This is exactly the asymmetry Peter Thiel describes in Zero to One: superior distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. Thiel puts an even finer point on it: most businesses get zero distribution channels to work. Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. Estée Lauder said: it's not enough to have the most wonderful product in the world. You must be able to sell it. Many founders over-index on product perfection and under-invest in distribution. The world is full of great products nobody knows about, and mediocre products with massive distribution that dominate markets. Evan Spiegel lived it. He built the better product, watched it lose, and then built something he could actually distribute.

Evan Spiegel on the lesson that killed his first startup and led to Snapchat: "We focused on building the perfect product for way too long before we got feedback. We worked for like eighteen months to build this perfect full-featured product, which was in direct contravention to how I was always taught to build things. Build a prototype, build an MVP, get it in front of people, learn as quickly as possible. But we had spent all this time building this perfect piece of software and we hadn't thought enough about distribution. While we built this great piece of software, our competitor at the time, Naviance, had secured distribution through all the different college counselors. What piece of software are you going to choose to help your kid get into college? The one recommended by the college counselors or the one from two kids at Stanford? I think it's a pretty easy choice. So we saw very early that we had no distribution advantage. Even if we loved our software, people weren't going to use it because we didn't have a scalable way to get it in people's hands. Around that time when we saw the emergence of the App Store on iPhone, it was very clear that was a distribution channel we could really use and benefit from. But we also needed to build things we could build quickly, things we really were going to use together with our friends so we could be the first early customers. Ultimately Peekaboo and Snapchat represented that." This is exactly the asymmetry Peter Thiel describes in Zero to One: superior distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. Thiel puts an even finer point on it: most businesses get zero distribution channels to work. Poor sales rather than bad product is the most common cause of failure. If you can get just one distribution channel to work, you have a great business. Estée Lauder said: it's not enough to have the most wonderful product in the world. You must be able to sell it. Many founders over-index on product perfection and under-invest in distribution. The world is full of great products nobody knows about, and mediocre products with massive distribution that dominate markets. Evan Spiegel lived it. He built the better product, watched it lose, and then built something he could actually distribute.

David Senra

27,043 views • 3 months ago

DStv must appear before this Senate: South Africa cannot try this - Akpabio “If you travel for one month, two months, three months, your card will not run. Your money remains until you come and activate it. But in Nigeria, once you pay, if you travel for a week or two weeks, by the time you come back, it has run out. So they are charging you on a daily basis even when it is not in use.” - Senate President Akpabio

DStv must appear before this Senate: South Africa cannot try this - Akpabio “If you travel for one month, two months, three months, your card will not run. Your money remains until you come and activate it. But in Nigeria, once you pay, if you travel for a week or two weeks, by the time you come back, it has run out. So they are charging you on a daily basis even when it is not in use.” - Senate President Akpabio

Chude

642,358 views • 2 months ago