Loading video...

Video Failed to Load

Go Home

Every market gets bigger when it digitizes. “I think we’re going to move from $3 trillion onchain to $100 trillion onchain.” Ondo Finance’s John Hoffman, Head of Product Portfolios, joined CNBC to discuss why tokenization will expand financial markets: “When a market digitizes, it becomes larger, more accessible, cheaper,...

Ondo's profile picture

Ondo Finance

377,082 subscribers

44,999 views • 6 days ago •via X (Twitter)

LIVE

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

Franklin Templeton ($1.7T AUM) on the tokenization opportunity: “The global ETF market is $30 trillion. Even if we get just 5% from new audiences, we're talking about $1.5 trillion more dollars coming into the crypto ecosystem. I think it could be much higher than that.” Sandy Kaul, Head of Innovation at Franklin Templeton (Franklin Templeton Digital Assets), joined Ondo President Ian De Bode on The Rollup following yesterday's announcement to bring FT-managed ETFs onchain through Ondo Global Markets.
1:04

Franklin Templeton ($1.7T AUM) on the tokenization opportunity: “The global ETF market is $30 trillion. Even if we get just 5% from new audiences, we're talking about $1.5 trillion more dollars coming into the crypto ecosystem. I think it could be much higher than that.” Sandy Kaul, Head of Innovation at Franklin Templeton (Franklin Templeton Digital Assets), joined Ondo President Ian De Bode on The Rollup following yesterday's announcement to bring FT-managed ETFs onchain through Ondo Global Markets.

Ondo Finance

42,074 views • 5 months ago

Tokenization will do for financial markets what the internet did for information. “Music went from records to 8-tracks to cassettes to streaming. Now, anybody in the world can access any song at any moment.” Ondo’s John Hoffman tells CNBC why the same transformation is coming to financial markets: “This technology will democratize access for anyone with internet access and a wallet.” Through tokenization, financial markets are becoming internet native, improving how they operate and expanding who they can serve.
1:05

Tokenization will do for financial markets what the internet did for information. “Music went from records to 8-tracks to cassettes to streaming. Now, anybody in the world can access any song at any moment.” Ondo’s John Hoffman tells CNBC why the same transformation is coming to financial markets: “This technology will democratize access for anyone with internet access and a wallet.” Through tokenization, financial markets are becoming internet native, improving how they operate and expanding who they can serve.

Ondo Finance

39,578 views • 4 days ago

Trillions are set to be tokenized via Ondo Finance. Ondo’s Ian De Bode (Ian De Bode) joins Katie Perry to explore the $100 trillion opportunity for tokenized stocks, ETFs, and Treasuries. "Ondo is leading the shift to onchain finance, tokenizing traditional assets like Treasuries, stocks, and ETFs to make them globally accessible, transferable 24/7, and easier to move across platforms and markets.” They discuss: - How tokenization is going mainstream - Why stablecoins are just the beginning - The reasons major institutions are working with Ondo Watch to see why the future of finance is being built onchain.
19:34

Trillions are set to be tokenized via Ondo Finance. Ondo’s Ian De Bode (Ian De Bode) joins Katie Perry to explore the $100 trillion opportunity for tokenized stocks, ETFs, and Treasuries. "Ondo is leading the shift to onchain finance, tokenizing traditional assets like Treasuries, stocks, and ETFs to make them globally accessible, transferable 24/7, and easier to move across platforms and markets.” They discuss: - How tokenization is going mainstream - Why stablecoins are just the beginning - The reasons major institutions are working with Ondo Watch to see why the future of finance is being built onchain.

Stocktwits

4,106,340 views • 9 months ago

Reactivity is going to be a game changer for Somnia. It will allow you to react to state a data changes fully onchain. No offchain compute needed. This will enable new strategies in DeFi, more types of prediction markets and fully onchain games. New primitives create new apps
1:06

Reactivity is going to be a game changer for Somnia. It will allow you to react to state a data changes fully onchain. No offchain compute needed. This will enable new strategies in DeFi, more types of prediction markets and fully onchain games. New primitives create new apps

paul.somi

20,784 views • 10 months ago

Yes, tokenization makes existing markets cheaper. More importantly, it creates access that wasn’t possible before. At Summit, Lily Yarborough of Valinor will show how tokenization unlocks faster funding and new users & use cases. Tickets: Lily is Co-founder & CBO of Valinor, bringing experience across investing, research, and traditional finance from NovaWulf, Blackstone, and J.P. Morgan. Her argument for tokenization goes beyond marginal efficiency. When programmable money cuts operational costs enough to let new participants enter a market, it can change who gets access to capital and where that capital flows. Come to Summit to hear how tokenization can create new participation, new utility, and entirely new possibilities for capital formation. Sept 16–17 | Chelsea Industrial, NYC
0:50

Yes, tokenization makes existing markets cheaper. More importantly, it creates access that wasn’t possible before. At Summit, Lily Yarborough of Valinor will show how tokenization unlocks faster funding and new users & use cases. Tickets: Lily is Co-founder & CBO of Valinor, bringing experience across investing, research, and traditional finance from NovaWulf, Blackstone, and J.P. Morgan. Her argument for tokenization goes beyond marginal efficiency. When programmable money cuts operational costs enough to let new participants enter a market, it can change who gets access to capital and where that capital flows. Come to Summit to hear how tokenization can create new participation, new utility, and entirely new possibilities for capital formation. Sept 16–17 | Chelsea Industrial, NYC

Avalanche🔺

31,416 views • 12 days ago

Money has always evolved alongside technology. From paper, to electronic ledgers, to digital payment rails, each shift changed how markets operate rather than whether they operate. The IMF's perspective highlights that tokenization is part of this same progression. It brings faster settlement, broader access, and new ways for assets to be represented digitally. But the real transformation happens after assets move onchain. Once tokenized, assets don’t just need to exist. They need to function inside markets. That means settling reliably, interacting with other financial primitives, and doing so in ways that align with institutional requirements around compliance and control. Plume is built around that layer: enabling tokenized RWAs to move, compose, and participate in onchain markets while preserving the standards institutions rely on today.
2:53

Money has always evolved alongside technology. From paper, to electronic ledgers, to digital payment rails, each shift changed how markets operate rather than whether they operate. The IMF's perspective highlights that tokenization is part of this same progression. It brings faster settlement, broader access, and new ways for assets to be represented digitally. But the real transformation happens after assets move onchain. Once tokenized, assets don’t just need to exist. They need to function inside markets. That means settling reliably, interacting with other financial primitives, and doing so in ways that align with institutional requirements around compliance and control. Plume is built around that layer: enabling tokenized RWAs to move, compose, and participate in onchain markets while preserving the standards institutions rely on today.

Plume

16,241 views • 7 months ago

Bitwise CIO Matt Hougan: “Ethereum is the leading play on stablecoins and tokenization” “The community had gone somewhat astray and was in the depths of despair earlier this year with a super long technical roadmap and accusations of being ‘ivory tower’, and now they’re much more tasked on the market. I think they’re shipping better. I think the community is focused on investors. I think it’s their market to lose on stablecoins and tokenization, so I’m very bullish on ETH and own a lot of it — it’s the second largest position in our crypto index fund. Very very bullish.” Matt believes the market is underestimating tokenization in particular: “You have the chair of the SEC saying the entire market will move onto blockchain-based rails. You have the CEO of the largest asset manager saying every asset will be tokenized. And yet, people still talk more about stablecoins than they do about tokenization. Tokenization is a bigger market. There’s $100 trillion of equities. There’s more of that of bonds. There’s even more of that in real estate. Those are enormous markets. The New York Stock Exchange, NASDAQ, CBOE, BlackRock, Goldman Sachs, J.P. Morgan — they’re all focused on this space. I just think it will happen faster than people think. I come from the ETF industry, and people were hugely skeptical of that as an evolution in financial markets. I saw the same sort of grassroots-level adoption there that I’m seeing in tokenization. I think people are underestimating the uptick.” Source: MR SHIFT 🦁 (Jan 2026)
1:40

Bitwise CIO Matt Hougan: “Ethereum is the leading play on stablecoins and tokenization” “The community had gone somewhat astray and was in the depths of despair earlier this year with a super long technical roadmap and accusations of being ‘ivory tower’, and now they’re much more tasked on the market. I think they’re shipping better. I think the community is focused on investors. I think it’s their market to lose on stablecoins and tokenization, so I’m very bullish on ETH and own a lot of it — it’s the second largest position in our crypto index fund. Very very bullish.” Matt believes the market is underestimating tokenization in particular: “You have the chair of the SEC saying the entire market will move onto blockchain-based rails. You have the CEO of the largest asset manager saying every asset will be tokenized. And yet, people still talk more about stablecoins than they do about tokenization. Tokenization is a bigger market. There’s $100 trillion of equities. There’s more of that of bonds. There’s even more of that in real estate. Those are enormous markets. The New York Stock Exchange, NASDAQ, CBOE, BlackRock, Goldman Sachs, J.P. Morgan — they’re all focused on this space. I just think it will happen faster than people think. I come from the ETF industry, and people were hugely skeptical of that as an evolution in financial markets. I saw the same sort of grassroots-level adoption there that I’m seeing in tokenization. I think people are underestimating the uptick.” Source: MR SHIFT 🦁 (Jan 2026)

Etherealize

23,402 views • 1 month ago

Bitwise CIO Matt Hougan: “Ethereum is the leading play on stablecoins and tokenization” “The community had gone somewhat astray and was in the depths of despair earlier this year with a super long technical roadmap and accusations of being ‘ivory tower’, and now they’re much more tasked on the market. I think they’re shipping better. I think the community is focused on investors. I think it’s their market to lose on stablecoins and tokenization, so I’m very bullish on ETH and own a lot of it — it’s the second largest position in our crypto index fund. Very very bullish.” Matt believes the market is underestimating tokenization in particular: “You have the chair of the SEC saying the entire market will move onto blockchain-based rails. You have the CEO of the largest asset manager saying every asset will be tokenized. And yet, people still talk more about stablecoins than they do about tokenization. Tokenization is a bigger market. There’s $100 trillion of equities. There’s more of that of bonds. There’s even more of that in real estate. Those are enormous markets. The New York Stock Exchange, NASDAQ, CBOE, BlackRock, Goldman Sachs, J.P. Morgan — they’re all focused on this space. I just think it will happen faster than people think. I come from the ETF industry, and people were hugely skeptical of that as an evolution in financial markets. I saw the same sort of grassroots-level adoption there that I’m seeing in tokenization. I think people are underestimating the uptick.” Ethereum has 61.4% market share of all tokenized assets ($206.2 billion). Source: MR SHIFT 🦁 (Jan 2026)
1:40

Bitwise CIO Matt Hougan: “Ethereum is the leading play on stablecoins and tokenization” “The community had gone somewhat astray and was in the depths of despair earlier this year with a super long technical roadmap and accusations of being ‘ivory tower’, and now they’re much more tasked on the market. I think they’re shipping better. I think the community is focused on investors. I think it’s their market to lose on stablecoins and tokenization, so I’m very bullish on ETH and own a lot of it — it’s the second largest position in our crypto index fund. Very very bullish.” Matt believes the market is underestimating tokenization in particular: “You have the chair of the SEC saying the entire market will move onto blockchain-based rails. You have the CEO of the largest asset manager saying every asset will be tokenized. And yet, people still talk more about stablecoins than they do about tokenization. Tokenization is a bigger market. There’s $100 trillion of equities. There’s more of that of bonds. There’s even more of that in real estate. Those are enormous markets. The New York Stock Exchange, NASDAQ, CBOE, BlackRock, Goldman Sachs, J.P. Morgan — they’re all focused on this space. I just think it will happen faster than people think. I come from the ETF industry, and people were hugely skeptical of that as an evolution in financial markets. I saw the same sort of grassroots-level adoption there that I’m seeing in tokenization. I think people are underestimating the uptick.” Ethereum has 61.4% market share of all tokenized assets ($206.2 billion). Source: MR SHIFT 🦁 (Jan 2026)

Etherealize

72,881 views • 5 months ago

Today's pod is with Morgan Krupetsky, VP of Onchain Finance at Ava Labs 🔺 breaks down where institutional adoption of Avalanche🔺 actually stands right now. We discuss the embedded finance stack she's seeing resonate across global markets, why private credit and asset-backed finance are better suited for blockchain rails than equities, and how stablecoins, tokenization and more will impact the future of finance. TIMESTAMPS 00:00 - The Shift in Institutional Crypto Adoption 10:08 - Understanding Institutional Strategies 20:22 - Tokenization and Its Impact on Financial Markets 30:07 - Stablecoins: The Gateway to OnChain Finance 40:54 - Future Innovations in OnChain Finance Watch below or on X:
44:17

Today's pod is with Morgan Krupetsky, VP of Onchain Finance at Ava Labs 🔺 breaks down where institutional adoption of Avalanche🔺 actually stands right now. We discuss the embedded finance stack she's seeing resonate across global markets, why private credit and asset-backed finance are better suited for blockchain rails than equities, and how stablecoins, tokenization and more will impact the future of finance. TIMESTAMPS 00:00 - The Shift in Institutional Crypto Adoption 10:08 - Understanding Institutional Strategies 20:22 - Tokenization and Its Impact on Financial Markets 30:07 - Stablecoins: The Gateway to OnChain Finance 40:54 - Future Innovations in OnChain Finance Watch below or on X:

Talking Tokens Podcast

13,659 views • 2 months ago

AI agents will choose the most efficient and cost effective networks. That takes more than speed. It requires a fundamental rethink of network architecture. Adeniyi.sui joins Coin Bureau to explain how Sui is built for a trillion dollar onchain future.
1:13

AI agents will choose the most efficient and cost effective networks. That takes more than speed. It requires a fundamental rethink of network architecture. Adeniyi.sui joins Coin Bureau to explain how Sui is built for a trillion dollar onchain future.

Sui

18,406 views • 4 months ago

DeFi proved the technology works. Now the bigger question: can it rebuild how credit, liquidity, and risk move through markets? At Summit, Stani, founder of Aave, will unpack DeFi’s next leap forward. Tickets: Stani founded ETHLend in 2017 before launching Aave in 2020, now one of the largest and most trusted lending protocols in DeFi. Aave has continued to expand from lending markets into broader credit infrastructure, including Aave V4, GHO, Horizon, and new ways for consumers and institutions to access onchain liquidity. Come to Summit to hear from one of DeFi’s original builders on how onchain finance can create liquidity where it has not existed before, from tokenized assets to private markets and beyond. Sept 16–17 | Chelsea Industrial, NYC
0:51

DeFi proved the technology works. Now the bigger question: can it rebuild how credit, liquidity, and risk move through markets? At Summit, Stani, founder of Aave, will unpack DeFi’s next leap forward. Tickets: Stani founded ETHLend in 2017 before launching Aave in 2020, now one of the largest and most trusted lending protocols in DeFi. Aave has continued to expand from lending markets into broader credit infrastructure, including Aave V4, GHO, Horizon, and new ways for consumers and institutions to access onchain liquidity. Come to Summit to hear from one of DeFi’s original builders on how onchain finance can create liquidity where it has not existed before, from tokenized assets to private markets and beyond. Sept 16–17 | Chelsea Industrial, NYC

Avalanche🔺

36,967 views • 1 month ago

Robinhood CEO Vlad Tenev says tokenization of real world assets is an unstoppable “freight train” coming to major markets. “It can't be stopped and I think eventually it'll eat the whole global financial system.” “It's going to be a big market and I think we'll be at the frontier.” Source: Robinhood CEO Vlad Tenev on CNBC International
1:51

Robinhood CEO Vlad Tenev says tokenization of real world assets is an unstoppable “freight train” coming to major markets. “It can't be stopped and I think eventually it'll eat the whole global financial system.” “It's going to be a big market and I think we'll be at the frontier.” Source: Robinhood CEO Vlad Tenev on CNBC International

a16z

92,602 views • 9 months ago

Onchain capital markets represent a trillion-dollar opportunity. “5 years from now, when people open their first investment account, it will be on blockchain rails, and they'll be able to hold equities, crypto... and transact 24/7.” Ian De Bode & Nathan Allman 🌊 on .
1:28

Onchain capital markets represent a trillion-dollar opportunity. “5 years from now, when people open their first investment account, it will be on blockchain rails, and they'll be able to hold equities, crypto... and transact 24/7.” Ian De Bode & Nathan Allman 🌊 on .

Ondo Finance

52,015 views • 11 months ago

Today, ADI Chain and ZIGChain are coming together to bring institutional grade assets onchain and make them accessible to everyone. This is one of the strongest validations of our model. ADI brings sovereign grade infrastructure and institutional credibility, ZIG Markets brings structuring, tokenization, vaults and distribution. Together, we are moving real financial assets onchain and connect them with institutions and retail globally. This kind of deep alignment will create scalable, recurring and sticky revenue across the ecosystem, bringing significant value back to ethereum:0xb2617246d0c6c0087f18703d576831899ca94f01. More details in the video below :)
1:26

Today, ADI Chain and ZIGChain are coming together to bring institutional grade assets onchain and make them accessible to everyone. This is one of the strongest validations of our model. ADI brings sovereign grade infrastructure and institutional credibility, ZIG Markets brings structuring, tokenization, vaults and distribution. Together, we are moving real financial assets onchain and connect them with institutions and retail globally. This kind of deep alignment will create scalable, recurring and sticky revenue across the ecosystem, bringing significant value back to ethereum:0xb2617246d0c6c0087f18703d576831899ca94f01. More details in the video below :)

Abdul Rafay Gadit

31,010 views • 1 month ago

“You can’t create more than 21 million Bitcoin onchain.” But offchain? Jim Bianco ( Jim Bianco ) warns we've built “a fractional reserve system around Bitcoin.” “The ETFs, TradFi borrowing… to buy Bitcoin, structured products… tied to the ETFs, treasury companies..." We’re creating “many billions of dollars of crypto buying that is not onchain.” “When the market started to crack… it was the synthetic markets that cracked.” 📉
2:53

“You can’t create more than 21 million Bitcoin onchain.” But offchain? Jim Bianco ( Jim Bianco ) warns we've built “a fractional reserve system around Bitcoin.” “The ETFs, TradFi borrowing… to buy Bitcoin, structured products… tied to the ETFs, treasury companies..." We’re creating “many billions of dollars of crypto buying that is not onchain.” “When the market started to crack… it was the synthetic markets that cracked.” 📉

Bankless

127,639 views • 6 months ago

Back in 2018, betting that all of capital markets would move onchain sounded early. Eight years later, it's starting to look prescient. IXS CEO Julian Kwan traces the long road from confused early markets with no custodians or infrastructure to today's moment of real regulatory support, and why he believes real-world assets will be the glue that ties it all together.
1:10

Back in 2018, betting that all of capital markets would move onchain sounded early. Eight years later, it's starting to look prescient. IXS CEO Julian Kwan traces the long road from confused early markets with no custodians or infrastructure to today's moment of real regulatory support, and why he believes real-world assets will be the glue that ties it all together.

BitGo

19,084 views • 13 days ago

$100 oil and $4 gas are survivable short term. Long term they break markets. Until tankers move through the Strait of Hormuz, oil drops, and earnings hold, confidence will stay shaky. I joined Varney & Co. to discuss why this is a show me market.
0:46

$100 oil and $4 gas are survivable short term. Long term they break markets. Until tankers move through the Strait of Hormuz, oil drops, and earnings hold, confidence will stay shaky. I joined Varney & Co. to discuss why this is a show me market.

David Nicholas

22,386 views • 5 months ago

$500K $BTC $40,000 $ETH BY 2030 "Why does $ETH outperform Bitcoin?" Standard Chartered’s Head of Digital Assets Research says crypto is finally moving from speculation to real-world utility. The GENIUS Act and Circle’s IPO showed the world that stablecoins are no longer a crypto sideshow. Tokenization is next: stocks, bonds, money market funds, and global payments are moving onchain. BlackRock’s BUIDL fund started 100% on Ethereum. Most of TradFi’s early tokenization will likely settle on $ETH
1:31

$500K $BTC $40,000 $ETH BY 2030 "Why does $ETH outperform Bitcoin?" Standard Chartered’s Head of Digital Assets Research says crypto is finally moving from speculation to real-world utility. The GENIUS Act and Circle’s IPO showed the world that stablecoins are no longer a crypto sideshow. Tokenization is next: stocks, bonds, money market funds, and global payments are moving onchain. BlackRock’s BUIDL fund started 100% on Ethereum. Most of TradFi’s early tokenization will likely settle on $ETH

SamAlτcoin.eth ☀️

10,680 views • 1 month ago

The real power of tokenization isn't just the asset itself. But also what people build on top of it. 🔧 In our latest Apyx Alpha, xStocks Global Head Val joins us to discuss why tokenized assets like $STRCx could become the foundation for an entirely new generation of financial products. From tokenized equities and digital credit to onchain yield strategies, vaults, and portfolio management, we explore what becomes possible when traditional assets become programmable. Timestamps: • 02:04 Why tokenization failed the first time • 05:50 RWAs as programmable financial Lego pieces • 06:19 How protocols can build yield engines using STRCx • 08:00 Why liquidity, not tokenization, is the real unlock • 10:43 New products emerging from tokenized assets • 11:12 Why yield is becoming the dominant RWA use case • 13:01 The rise of a global market for yield • 17:09 The future of onchain portfolio managers • 19:23 Tokenized ETFs vs building funds directly onchain • 20:17 Why crypto can innovate faster than TradFi If $STRC is digital credit, $STRCx may be what makes digital credit composable. Watch the full episode. 👇
24:19

The real power of tokenization isn't just the asset itself. But also what people build on top of it. 🔧 In our latest Apyx Alpha, xStocks Global Head Val joins us to discuss why tokenized assets like $STRCx could become the foundation for an entirely new generation of financial products. From tokenized equities and digital credit to onchain yield strategies, vaults, and portfolio management, we explore what becomes possible when traditional assets become programmable. Timestamps: • 02:04 Why tokenization failed the first time • 05:50 RWAs as programmable financial Lego pieces • 06:19 How protocols can build yield engines using STRCx • 08:00 Why liquidity, not tokenization, is the real unlock • 10:43 New products emerging from tokenized assets • 11:12 Why yield is becoming the dominant RWA use case • 13:01 The rise of a global market for yield • 17:09 The future of onchain portfolio managers • 19:23 Tokenized ETFs vs building funds directly onchain • 20:17 Why crypto can innovate faster than TradFi If $STRC is digital credit, $STRCx may be what makes digital credit composable. Watch the full episode. 👇

Apyx

12,270 views • 3 months ago