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Excited to share that I'm joining fal as a Creative Technologist! I'll be building workflows with state-of-the-art generative image, video, and audio models, and producing content for the fal YouTube channel.

Matt Workman

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46,259 просмотров • 5 месяцев назад •via X (Twitter)

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We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.

We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.

fal

85,186 просмотров • 17 дней назад

Following this week's frontier video model launches, we're opening up early access to something we've been building. Introducing fal Agent. A creative partner for working across the best image, video, and 3D models.

Following this week's frontier video model launches, we're opening up early access to something we've been building. Introducing fal Agent. A creative partner for working across the best image, video, and 3D models.

fal

104,325 просмотров • 2 месяцев назад

We're opening up fal Agent to a new cohort of creative partners. fal Agent was created for production workflows to ensure continuity with the creative process. - It carries persistent memory across sessions. - Characters hold their look across scenes, grades stay locked. - Creative context persists across models. We're covering a month of production for a small cohort of filmmakers, studios, and agencies. Selected applicants receive $1,000 in fal Agent credits to create and build thoughtful assets: campaigns, narrative projects, editorial, or UGC workflows.

We're opening up fal Agent to a new cohort of creative partners. fal Agent was created for production workflows to ensure continuity with the creative process. - It carries persistent memory across sessions. - Characters hold their look across scenes, grades stay locked. - Creative context persists across models. We're covering a month of production for a small cohort of filmmakers, studios, and agencies. Selected applicants receive $1,000 in fal Agent credits to create and build thoughtful assets: campaigns, narrative projects, editorial, or UGC workflows.

fal

20,356 просмотров • 1 месяц назад

fal Agent is now available to everyone. It’s a creative partner that takes you from idea to finished work across image, video, audio, and 3D. Explore concepts, generate assets, direct shots, sequence and edit, all in one interface.

fal Agent is now available to everyone. It’s a creative partner that takes you from idea to finished work across image, video, audio, and 3D. Explore concepts, generate assets, direct shots, sequence and edit, all in one interface.

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25,885 просмотров • 10 дней назад

Phota Identity v2 by PhotaLabs is now live on fal. Create a persistent identity once, then use it across supported image models. Phota Identity is for anyone building premium content, digital twins, or brand content at scale. - SOTA identity preservation across expressions, poses, skin tones, lighting, outfits, and scenes - Personal models from as few as 5 photos, ready in about a minute - More creative control without losing the person’s identity

fal

14,072 просмотров • 1 месяц назад

🚨 It is here! Kling 2.6 is launching exclusively on fal day 0! 🎬 Native audio generation for text-to-video and image-to-video 🎵 Cinematic storytelling with expressive audio performances ✨ High-intensity VFX with detailed sound design

🚨 It is here! Kling 2.6 is launching exclusively on fal day 0! 🎬 Native audio generation for text-to-video and image-to-video 🎵 Cinematic storytelling with expressive audio performances ✨ High-intensity VFX with detailed sound design

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81,095 просмотров • 10 месяцев назад

world models are here! fal is the best platform for real-time audio and video inference. RT for access 😇 incredible work by Eloi Alonso to open source this model

world models are here! fal is the best platform for real-time audio and video inference. RT for access 😇 incredible work by Eloi Alonso to open source this model

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123,318 просмотров • 2 лет назад

fal Assets is live. Everything you generate on fal lives in one library now: images, video, audio, 3D. Semantically searchable, and instantly reusable as input across Sandbox, Playground, and Workflows. No re-uploading. No filename hunting. Just "the angry one" or "the sunset clip" and you're back in flow.

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65,744 просмотров • 4 месяцев назад

Seedance 2.5 is live on fal. - 30-second continuous videos or multi-shot sequences in a single pass - Up to 50 image, video, and audio references for consistent characters, styles, and environments -Better prompt and layout adherence, including 3D layouts from Blender Build with Seedance 2.5 on fal.

Seedance 2.5 is live on fal. - 30-second continuous videos or multi-shot sequences in a single pass - Up to 50 image, video, and audio references for consistent characters, styles, and environments -Better prompt and layout adherence, including 3D layouts from Blender Build with Seedance 2.5 on fal.

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90,387 просмотров • 2 месяцев назад

🚀 Introducing the genmedia CLI, generative media directly from the command line. Generate images, video, 3D and audio from your terminal, alongside Claude and other AI agents. • Native terminal workflows • Easy to plug into scripts + pipelines • No dashboards or tab-switching • Installable skills for consistent styles + workflows

🚀 Introducing the genmedia CLI, generative media directly from the command line. Generate images, video, 3D and audio from your terminal, alongside Claude and other AI agents. • Native terminal workflows • Easy to plug into scripts + pipelines • No dashboards or tab-switching • Installable skills for consistent styles + workflows

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53,595 просмотров • 5 месяцев назад

learn how to combine the power of Claude Fable 5 and fal Workflows to design GenMedia pipelines that maintain brand guidelines at scale 📈 full tutorial in replies

fal

18,558 просмотров • 3 месяцев назад

., Co-founder of fal, on where AI image & video generation stands today: “Image and video models haven’t really generalized yet. There’s still a lot of model chaining and workflow generation." "Models are getting bigger and better, but unlike LLMs where you can write a prompt and expect it to handle various tasks, that doesn’t happen for media yet.” He notes that while chaining multiple models is still the norm, the opportunity lies in building hybrid systems that stitch workflows together reliably until true generalization arrives.

., Co-founder of fal, on where AI image & video generation stands today: “Image and video models haven’t really generalized yet. There’s still a lot of model chaining and workflow generation." "Models are getting bigger and better, but unlike LLMs where you can write a prompt and expect it to handle various tasks, that doesn’t happen for media yet.” He notes that while chaining multiple models is still the norm, the opportunity lies in building hybrid systems that stitch workflows together reliably until true generalization arrives.

TBPN

36,675 просмотров • 1 год назад

KREA 2 is live on fal. KREA's first foundation image model, trained from scratch. Built around a real tradeoff in image generation: - most models force a choice between aesthetic quality and creative control - KREA 2 holds style, mood, and direction across a full workflow, not just one shot - stronger primitive for moodboard-driven, brand-consistent, art-directed pipelines

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16,067 просмотров • 4 месяцев назад

fal is teaming up with Alibaba Cloud to power fan creation ahead of the 2026 Winter Olympics ❄️ Create an original video with Wan on fal for a chance to win Milano Cortina 2026 tickets and be featured in the Olympic Museum. Submit by January 26.

fal is teaming up with Alibaba Cloud to power fan creation ahead of the 2026 Winter Olympics ❄️ Create an original video with Wan on fal for a chance to win Milano Cortina 2026 tickets and be featured in the Olympic Museum. Submit by January 26.

fal

31,434 просмотров • 8 месяцев назад

Generate images and video directly from your terminal with Claude + our new genmedia CLI. • Search and run fal models from CLI • Generate structured commands with Claude • Run async media workflows • Download outputs locally • Use installable agent skills Watch the full tutorial:

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fal

11,549 просмотров • 5 месяцев назад

fal head of engineering batuhan the fal guy explains why they’ll never pre-train a model and why compute may be the real moat in AI: "We are never going to pre-train a model. That is not in the cards for us. fal is a generative media cloud, and wherever we see gaps, we are okay to adjust and evolve our form to fit in there." "Today the gaps are not in pre-training. There are multiple companies rushing to pre-train the best image and video models. There is a big gap in real-time video generation, which we think we cracked with H3 Max." "I don't think anyone in the world has enough inference compute today. We have been very aggressive building and procuring compute, anywhere from building our own data centers to renting as many GPUs as possible." "The moat is not the software that you build, not the training that you do, it's essentially your focus to be always one step ahead. As long as you're one step ahead, you're able to capture more value than anyone else." fal

fal head of engineering batuhan the fal guy explains why they’ll never pre-train a model and why compute may be the real moat in AI: "We are never going to pre-train a model. That is not in the cards for us. fal is a generative media cloud, and wherever we see gaps, we are okay to adjust and evolve our form to fit in there." "Today the gaps are not in pre-training. There are multiple companies rushing to pre-train the best image and video models. There is a big gap in real-time video generation, which we think we cracked with H3 Max." "I don't think anyone in the world has enough inference compute today. We have been very aggressive building and procuring compute, anywhere from building our own data centers to renting as many GPUs as possible." "The moat is not the software that you build, not the training that you do, it's essentially your focus to be always one step ahead. As long as you're one step ahead, you're able to capture more value than anyone else." fal

MTS

23,792 просмотров • 24 дней назад

FLUX Video Upscale is now live on fal - Upscale video to 1080p, 2K, or 4K - Precise mode keeps faces and products exact, creative mode rebuilds fine detail - Optional prompt steers the enhanced detail, source audio carries over

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fal

16,119 просмотров • 1 месяц назад

All Topaz Labs models are now on fal. 16 enhancement endpoints for video and images. Starlight Precise 2.6 for diffusion restoration, Wonder 3.5 for generative upscaling, plus Astra 2, Bloom 2, Hyperion 2.5 and the full precision family. Upscale, restore, denoise, interpolate, SDR to HDR. One API.

All Topaz Labs models are now on fal. 16 enhancement endpoints for video and images. Starlight Precise 2.6 for diffusion restoration, Wonder 3.5 for generative upscaling, plus Astra 2, Bloom 2, Hyperion 2.5 and the full precision family. Upscale, restore, denoise, interpolate, SDR to HDR. One API.

fal

18,848 просмотров • 1 месяц назад

We did it. All* image and video models from fal and Replicate are now supported in Node Banana. Time to make some real end to end workflows. Here's a quick one. Free and open source, come hang.

We did it. All* image and video models from fal and Replicate are now supported in Node Banana. Time to make some real end to end workflows. Here's a quick one. Free and open source, come hang.

willie

28,765 просмотров • 8 месяцев назад