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Finder is an a MAC native app and literally the base utility for everything on the OS. They just introduced a new Mac Neo which is more affordable for Gen Z aka students that are younger and even made a whole new look for the Finder making him a...

33,396 views • 4 months ago •via X (Twitter)

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Steve Jobs explains why it's dangerous for sales and marketing people to run tech companies: Jobs starts with PepsiCo and John Sculley: "At PepsiCo, they at most would change their product once every 10 years. To them, a new product was like a new-size bottle." In that world, sales and marketing people drove success and ran the company. For PepsiCo, that worked. But Jobs warns about what happens in tech: "The same thing can happen in technology companies that get monopolies like IBM and Xerox. When you have a monopoly market share, sales and marketing people end up running the companies." The danger? "The product people get driven out of the decision-making forums and the companies forget what it means to make great products. The product genius that brought them to that monopolistic position gets rotted out by people who have no conception of a good product versus a bad product, no conception of the craftsmanship required to turn a good idea into a good product, and no feeling in their hearts about wanting to really help the customers." Jobs uses Xerox as his cautionary tale, where marketing executives had "no clue" about the revolutionary technology they owned: "They grabbed defeat from the greatest victory in the computer industry. Xerox could have been the IBM of the '90s. Could have been the Microsoft of the '90s." The bottom line: Jobs argues that sales and marketing people can run companies where products don't change. But in technology, they'll hurt what made the company great.

Big Brain Marketing

234,972 views • 7 months ago

Marc Andreessen on the 3 things he looks for when investing in a startup The first thing Marc Andreesen looks for is a big market: “Is there a big existing market that you think you can go after and displace incumbents? Or do you believe there will be a new market that will be big?” The second thing he looks for is a 10x better product: “Is there a fundamental technology or economic change that justifies a new company? And the way I always think about that is: Is there a 10x change happening in the technology landscape? Is something 10x faster, 10x cheaper, or 10x better? If it’s not 10x, we as both VCs and entrepreneurs have to ask ourselves if it’s really worth doing because it’s really hard to start new companies . . . Existing companies are usually pretty good at what they do. So for a new company to exist, it has to bring a product to market that’s so much better than what exists that it punches through the status quo.” The third is the team: “Is the team outstanding? . . . You want to have a founding team of complementary skillsets. You want to have at least one super strong technologist — quite possibly more than one. Some of the best startups are actually more than one founding technologist. And then it often helps to have someone who is a marketing or salesperson who has a really good understanding of business.” Marc believes that you need all three of these, but if you’re going to compromise on one of those as an investor, it should be the product: “A great market is a lot easier to make up for with iterative product execution. The problem with a poor or small market is that even if you do a good job on the product, there just aren’t that many customers so it’s hard to ever get big and people get demoralized . . . And then we evaluate the team of a startup by its ability to get into a big market with a good product.”

Startup Archive

17,333 views • 6 months ago

Marc Andreessen explains the 3 Necessities for Start-up Success: "The general criteria for a successful high-tech startup, in my view, you see different sort of rules of thumb from different people. But the three big things you always come back to are, is there a big market? And by the way, that comes in two parts. Is there a big existing market that you think you can go after and sort of displace incumbents or do you believe there will be a new market that will be big? So big market. Is there a fundamental technology or economic change that causes you to basically justify having a new company? And that's really important. And the way I always think about that is, is there a 10X change happening in the technology landscape? Is something 10X faster or 10X cheaper or 10X better? And if it's not 10X, we as both VCs and entrepreneurs, we really have to ask ourselves like, is it really worth doing? Because it's really hard. I mean, it's really hard to start new companies. new companies generally shouldn't exist. Existing companies are usually pretty good at what they do. And so for a new company to exist, it not only has to like come in and go into business and bring a product to market, but it has to bring a product to market that's so much better than what already exists that it punches through the sort of status quo. And most customers in most markets are pretty happy buying from the current suppliers and so there has to be a real kind of edge on the thing and we look for that in either a technology change, usually a technology change or an economic change. which are often the same thing. And then the third is team. Is the team outstanding? And if you think about this as an entrepreneur, it becomes a question of the founding team. Some companies are solo founders and they can work, but generally most of us, like myself, we're human beings, we're mortal. You want to have a founding team of complementary skill sets. And so you want to have at least one super strong technologist, quite possibly more than one. Some of the best startups are actually more than one founding technologist and then it often helps to have somebody who's like a product or who's a market or sales person or has a sort of really good understanding of business on the team, certainly helps a lot. And so we sort of look at market, product, and team. And the reality is you need all three. I would say, interestingly, if you're going to compromise as an investor, if we're going to compromise on one of those, it would actually be the product. And the reason I say that is because a great market is a lot easier to make up for with iterative product execution than a poor market. Because the problem with a poor market, a small market, is even if you do a great job on the product, there just aren't that many customers. It's hard to ever get big."

Founder Mode

39,005 views • 6 months ago

traditional marketing is dying and Obsession (the 2026 movie) is one of the biggest examples of it the movie has made $225 million in 2 weeks of launching and it only costed $750,000 to make thats a 300x return on production budget while a Star Wars movie came out a week after and it costed $166,000,000, more than 220x than obsession and it's struggling to make a 1x return on production budget the difference between these 2 movies is that obsession was incredibly clippable the clips of that movie are literally trending TikTok audios people clipped obsession and made it go viral all over social media they didn't need a $50 million marketing budget or interviews, or a press release just teenagers on their phone with capcut and tiktok made this movie $225 million in 2 weeks that's what happens when you're culturally relevant people's social media feeds are the culture when you run an ad or pay for a partnership it's not a part of the culture, it's an interruption and people despise that when you do clipping for your brand, product, or movie, it blends into the feed it's one with the culture people move with the culture, they share it, they react to it, and they build trends around it the reason people are rushing to go and watch Obsession is because they keep seeing it on their fyp 20 times a day it naturally builds curiosity and fomo and they don't want to miss out clipping blends you into the culture and when you become one with the trends that's when your costs will literally go down 300x and your ROI will go up 1000x this is what we see on Content Rewards every single day with our campaigns where our CPMs get as low as $0.30 to even $0.09 and we see numbers like 400 million views w/ only $100,000 in spend if you also want to see results like that, DM me and I'll help you

Alex

11,671 views • 1 month ago

One week ago, we launched Typeahead. The product is already meaningfully better. We’ve shipped new features, Typeahead 2.0 is almost ready, and we’re already planning 3.0. 3.0 is going to be big. That pace is part of the point. Sam Asante and I started a new company together because we wanted to see how far we could push local AI software. Typeahead is the first thing we shipped. It is a local AI writing app for Mac. You type, suggestions appear inline, and it learns how you actually write. It works offline. You pay once. $79 and you own it. The product is intentionally simple. The thesis behind it is bigger. We think local models are going to create a new class of software. Fast, private and offline. By default. Personal without being creepy. Useful without turning everything into a subscription. Most AI products today assume the model lives in the cloud. That will not be the only path. The machines we already own are getting powerful enough. The models are getting small enough. And the experience can start to feel less like chatting with a remote service and more like using software that belongs on your computer. We have already built a few fully local experiments together. Typeahead felt right because the value is immediate. A few people have asked me how this fits with Crazy Egg. Crazy Egg is still my main work. This is a focused company with Sam, built around a thesis we both believe in. I’ve learned that the people I work with shape the work more than almost anything else. Sam was already on my short list of people I wanted to build with. Typeahead is the first public proof of the thesis. Watch the video. Get it here:

Hiten Shah

18,608 views • 1 month ago

🚨 NEW EPISODE FOR EUROPE'S MOST AMBITIOUS STARTUPS 🇪🇺 And this might easily be the best video we have done so far! The company, their product and the team is just insane. The goal of this company is to make money out of thin air – literally. No joke. TLDR: Heavy machinery, in the middle of London, easily one of the most cracked team is met in a while, and their first test site? A military base. What's crazy to me is that they are so heads down that nobody knows them yet… but still they already raised GBP 10M+ from the founders of stripe (Patrick Collison John Collison), Nat Friedman, Harry Stebbings, Pietro Invernizzi, taavet hinrikus and Plural and many more. The Company is RIVAN – Rivan Their product? Getting the CO2 out of the air and combine it with H2 from water -> to create gas, which they directly pump into the network grid to make money. The same kind of gas we currently have to pay Russia for… we fight wars for… just without drilling into the ground and releasing CO2, but "mining the sky" instead! This kind of tech is still in early stages – and tons of hypotheses have to be validated – but in the next five years the math can work out and if there's a team to figure this out, it's this one. I took my camera and visited Harvey Hodd and his team in their warehouse office in London and joined him to their first test site on a military base. I am a big fan of this guy. Intensity, obsession, technical competence. And the whole team is like this. In the video you will see how everything works… every machine… but also how they keep urgency in the team… how they pay people to move closer to the office… why they are already running a military base only a few months in… how this can even ever work economically… and how the hell do you avoid everything blowing up – literally. RIVAN – You can watch the full video on the youtube channel: Please RT + LIKE here and comment/share/like on youtube too please! Every little bit of engagement helps in youtube's algorithm! Let's frigging go! 👇

Andreas Klinger 🦾

21,748 views • 1 year ago

John Ternus, Apple's incoming CEO, on the Steve Jobs story that shapes every product decision at Apple: Ternus recalls the moment in his own words: "I think you know one of my favorite stories... It was about Steve when he was moving a piece of furniture, a chest of drawers and pulled it away from the wall and looked at the back and was just reflecting on, you know, the carpenter had made it beautiful. It finished the back as beautifully as the rest of it, even though nobody was going to see it." For Ternus, the story is a working philosophy: "I think about that all the time because I think that perfectly exemplifies what we do here." He points to Apple's most affordable Mac as proof that this standard applies across the entire product line, not just the premium tier: "We've been talking about the MacBook Neo. I mean, here is our most affordable Mac we've ever made, and it's absolutely beautiful. And if you open it up and look inside, it's just as beautiful, right?" Ternus continues: "That's true on an iPhone Pro Max or a MacBook Pro or an iPad Pro, but it's also true on a MacBook Neo. That's what we do." The takeaway is a clear signal about the direction Apple is heading under his leadership: "It's just been really good to kind of think about that and reflect on that because that is probably the best kind of clue as to where we're going in the future is we're going to keep pushing in that same way." The lesson? Excellence isn't about what people see, it's about what you refuse to compromise on, even when no one's looking. That principle shaped Apple under Jobs and Cook, and it's the standard Ternus is committing to carry forward.

Big Brain Business

164,871 views • 3 months ago