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For a long time, small brands ran forgettable ads for one boring reason, and it had nothing to do with taste. Good creative was just expensive. You needed a designer, or an agency, or at minimum a friend who owed you a favour. You needed a brief, a few...

42,941 views • 16 days ago •via X (Twitter)

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Claude Cowork is f*cking cracked for Meta Ads 🤯 Point it at a folder with your ad export, your brand context, and your brief template —> ... and it analyzes your account like a senior creative strategist + saves a finished brief directly to your computer. All inside Claude Cowork. Perfect for DTC brands and agencies who are still manually digging through ad reports trying to figure out why performance shifted. If you're running Meta Ads and pulling weekly reports that tell you what happened but not why — CPAs creeping up, CTRs dropping... You're killing creatives on gut feel because mapping performance back to hook type, angle, and offer framing takes hours you don't have. Claude Cowork eliminates the entire loop: → Drop your Meta Ads CSV export into a project folder → Add a brand context file and your brief template → Claude reads all three files and audits across 4 lenses: hook performance, offer angles, fatigue signals, next test recommendations → Asks clarifying questions if it needs them → Saves a finished creative brief as a real .md file directly to your folder No copy-pasting data into chat windows. No manually tagging creatives in a spreadsheet. No "here are your metrics" summaries that tell you nothing new. What you get: → Pattern analysis across every creative — which hook structures are converting and why → Creative fatigue signals before CPAs blow up → Competitor intelligence layered in from the Meta Ad Library → A data-backed brief your creative team can execute immediately Set it up once, drop in a fresh CSV every week and run the same prompt. I put together a full playbook with the exact folder setup, the prompts, and the brief template to get this running in under 30 minutes. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

Mike Futia

85,496 views • 5 months ago

I just built a $10K/month creative strategist inside Claude Code 🤯 Give it your competitor Facebook page URLs → it scrapes their ads, watches every video with AI, and delivers a data-backed creative brief with 10 ad concepts in your brand voice. All inside Claude Code. Perfect for DTC brands and agencies who are still manually scrolling the Meta Ad Library, screenshotting ads into Google Docs, and guessing at what's working. If you're spending hours every week pulling competitor ads one by one, watching videos to figure out the hook, copying notes into a brief, and rewriting concepts from scratch every time... This system eliminates the entire loop: → Apify scrapes your competitors' active ads from Meta Ad Library (video + image) → Downloads every creative asset locally → Gemini watches each video and analyzes the hook, angle, visual format, copy framework, CTA, and emotional trigger → Runs the full batch and finds the patterns that repeat across 3+ ads → Claude generates 10 ad concepts using the proven mechanics, matched to your brand voice No manually scrolling the Ad Library. No screenshotting ads into docs. No guessing which hooks are actually working. What you get: → Individual creative breakdowns for every competitor ad (7 dimensions each) → A pattern report showing which hooks, formats, and triggers keep repeating → 10 ready-to-brief ad concepts traced back to real competitor data → A reusable system — new competitors, new brief, same pipeline The research that takes your team a full day now runs in 15 minutes for ~$3 in API costs. Built 100% in Claude Code with Apify + Gemini. I put together a full playbook showing you can build the entire thing step-by-step from scratch. Want the playbook for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

Mike Futia

54,701 views • 4 months ago

I just built a Meta Ads diagnostic in Claude Code that tells you WHY your account broke, not just what changed 🤯 It spins up a team of agents that each investigate a different reason performance dropped, then argue against each other to kill the wrong answer before it ever reaches you. All inside Claude Code. Perfect for DTC brands and agencies who panic-kill creative the second CPA spikes. If you've watched ROAS fall off a cliff and opened Ads Manager with ten tabs going, you already know what happens next. Your gut says "creative fatigue." You kill your best-performing ad. A week later performance is still broken, because that was never the problem. Guessing wrong is the most expensive move in paid social. This workflow ends the guessing: → One agent investigates each competing theory — creative fatigue, budget and delivery changes, traffic quality, offer and seasonality → Each one is blind to the others, reasoning only from its own slice of the data so they can't bias each other → A refuter agent then attacks every surviving theory and tries to kill it → A theory only stands if the data can't disprove it → You get a ranked diagnosis: the real cause, the evidence for and against it, and the one move to make this week No anchoring on the first obvious answer. No killing winning creative on a hunch. No "here's what happened" reports that never tell you why. What you get: → Every theory tested in parallel instead of one biased guess → An adversarial pass that kills the wrong answer before you act on it → A ranked diagnosis with confidence levels and evidence both ways → A reusable workflow you drop next month's export into and re-run Built 100% in Claude Code with the new dynamic workflows. The first account I ran it on looked like textbook creative fatigue. The workflow disagreed, and traced the real cause to a budget change that had doubled spend and flooded delivery with junk traffic. I put together a full playbook with the exact workflow, the prompt, and how to run it on your own account. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

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I just built a Claude Code skill that scores whether your landing page actually keeps your Meta ad's promise 🤯 Drop in your ad and the page it points to. It reads both, scores the "ad scent" from click to page, and finds the exact line where the page breaks the promise that won the click. All inside Claude Code. Perfect for DTC brands and media buyers who pour everything into the ad and the CPA but never grade the seam in between. If you're scaling spend on a winning ad, the click is landing on a page that opens with something slightly different, the ad promised 50% off and the page shows full price, the ad hooked "for oily skin" and the page is a generic homepage, and nothing looks broken, but the visitor feels it and bounces... That gap has a name in conversion work: message match. And you already paid for the click you're losing. Here's what it does: → Drop in your ad (headline, copy, offer, CTA) and the landing-page URL → It fetches the live page and reads what's actually above the fold → Grades 7 continuity dimensions: promise, offer, angle, CTA, audience, proof, visual → Shows your ad's words next to your page's words, so every gap is right there → Rewrites your hero headline so the page keeps the ad's promise → Renders a dashboard with a Match Score out of 100 No guessing why the click bounced. No blaming the creative for a page problem. No buying more traffic to fix a copy problem. What you get: → A Match Score on every ad-to-page pair before you scale → The ad-side vs page-side quotes, side by side, for every leak → A hero rewrite you can paste straight onto the page → A dashboard you can hand to your team or client I'm giving away the full skill completely for free. Built 100% in Claude Code. No API keys. Want the skill? > Like this post > Comment "MATCH" And I'll send it over (must be following so I can DM)

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10,548 views • 24 days ago

VTubing is for everyone! I don't like to bring this up, but recent events in the VTuber community made some people really vile. I had my M&G at HolMat last week and had people come up and just yell at me for being a girl in the "womans world", that is VTubing, no idea about who I was, or why I was there. I had the same group return to my handler multiple times, I felt really worried about the person carrying me around having to deal with this repeatedly and tried to steer them away from the group. It seems they found my YT and left me a handful of the same comments, luckily all caught by moderation tools. While I will refrain from M&G's for a little until this calms down I want to say this; I have been managing for over 1.5 years now, I deliberately take on male VTubers to show them that they can still do it. I take on people that have babiniku accounts, those that are changing from one gender presentation to another and want help, and those that have no gender presentation in their avatar. A lot of male VTubers struggle to find a manager because the stereotype is that all male VTubers are evil and it perpetuates a stereotype that extends beyond entertainment industry subcultures like streaming. VTubing has always been a medium, while character and marketing matters, it's about what makes you happy, YOU are the person that makes the content. Use whatever you want as an avatar, use a voice changer if that's what you want to do. Every month I have a male client bring up they can't do it the same way, that it's easier if jiggle physics or a cute voice is the answer to fast growth. And I tell them yeah, I can also do ASMR, I can do drama content, collab with a larger person, and get to x amount of viewers. There are shortcuts in every entertainment profession and subculture. Does it last? Do quick fixes for anything ever last? Yes, great physics and an expensive model can get people in, but if your value, your way of interacting with people, your content plan and marketing is ass, you can pack up. Most of us start on a small budget, premade or resold models, and it's the same in the big league entertainment industry too. Can I take out a loan and put myself on a billboard tomorrow, can I pay the most expensive model artist and rigger and get in along corporate VTubers tomorrow? Sure. Will it last, will it be genuine, will people trust me? Hell no. Genuine communities and growth build trust. I think streaming, creative industries, entertainment, are full of people, regardless of gender, that will see success and call it "easy", because of what they see as the end product. They don't see most VTubers working a second job, they don't see the managers, they don't see 100+ hours a month going into content production, years invested in singing and voice lessons, model redebut after redebut. I think a lot of male VTubers get a bad rep, because so many boys are raised without putting emphasis on empathy and creativity, watching my brothers be told they should not pursue art, that theatre class is a waste of time, and that they needed to go study x or y to make money for their families in the future was heartbreaking. Nobody should have to look at others and feel so much hatred for society they turn against a whole group of people. If you want to pursue entertainment, please do. If you want to grow and try and make a name for yourself, you should start there, not with yelling about how you already failed. "Oh but I can't", "Oh but the odds are stacked against me", look at the big streamers, look at Ironmouse who overcame everything with hard work, look at Kiara who rose from the ashes, look at everyone that fights against their odds every day and give it your all. If you already think you lost, then you have nothing to lose. Don't give up on your dreams because others tell you to.

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Mike Futia

60,211 views • 25 days ago