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For multinational companies, the next major source of growth may come from developing products for emerging markets first. On HBR IdeaCast, Vijay Govindarajan points to three forces making this shift increasingly urgent: 1. Growth is slowing in wealthy countries. 2. Companies in emerging markets are developing innovations that could...

12,171 görüntüleme • 4 gün önce •via X (Twitter)

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