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Former Rockstar developer reveals that they intentionally remain silent as a marketing strategy to generate more hype and theories without having to do anything. GTA 6 is marketing itself
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Mike York also says that some mysteries like Mount Chiliad are not solvable on purpose, stating that developers enjoy reading comments and fan theories. Full video:

Rockstar social media team everytime they make a new post:

Yup. Why spend resources advertising when the fanbase already does it for them lol

I mean yeah no shit

They read the 48 Laws of power and the art of seduction

You can only do this for so long..

They always do it like this. And barely any ads leading up to release and after. The hype and fan base for the GTA franchise is so big, they don’t have to overdo the marketing.

We have to stop talking about gta 6 to get any news, but no one will do that because people are making money off of it now

its cool you keep silent sometimes but at the point ur reveal the first trailer e went absolutely silent for A WHOLE YEAR it’s kinda embarrassing

I don’t need a former Rockstar developer to know that
