FTC documents show Pepsi is price fixing The FTC looked at internal emails with Pepsi and Walmart, they found they act as one company and Pepsi even takes action against grocery stores and other chains like Target if they price Pepsi as cheaply as Walmart does “The FTC looked... at a bunch of internal Pepsi emails and communications. The executives at Pepsi would talk about Walmart's prices as our prices. As if this is, this is all one big company — Big rivals like Target, small mom and pop shops, regional chains, everywhere it could keep an eye on it, it did. And where it found that Pepsi prices in those other stores were getting low enough to really compete with Walmart, with all of the discounts and all of the other things that it was giving Walmart, it took action against those other stores. What does that look like? It reduced their deals, it reduced the discounts they were giving these other retailers. It even increased their wholesale prices, started to kind of ratchet it up more and more every year so that the price of Pepsi products at every other store that wasn't a Walmart were artificially higher for the consumer than they would have been if there was actual competition between Walmart and these stores. These stores wanted to push the prices down, but Pepsi simply wouldn't let them by charging them more” This is price fixing and illegalshow more

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