Loading video...
Video Failed to Load
Gamergate 2 is underway. Former game executive and develop at Blizzard Mark Kern Grummz: "The way games are funded you don't use your own money. Even EA, it's games are hugely expensive to make they're they're upwards of you know 250 sometimes 600 million dollars it's for certain live... show more
6,764,676 views • 2 years ago •via X (Twitter)
10 Comments

Part 2: Mark Kern explains how ESG money comes with strings attached inside corporations and is used to make companies partner with DEI consulting companies like Sweet Baby Inc: "Everyone needs to realize is that it's not that these Studios are funding the games out of their own pocket; that would be very expensive for them. Cash is king. They will preferably go out and get money from other sources if it's cheap enough to help spread the risk of these massive titles, and so you have a lot of quid pro quo happening, and I can tell you that developers have been approaching me and giving me some inside baseball on what's been happening, and there are deals funding deals out there for studios—and I can't get too specific; I don't want to out sources—that have certain strings attached like a company will suddenly sign with a developer and now that developer needs to hire a DEI director and needs to go out and hire consultancy firms to gender balance." "Their staff quite specifically go out and hire companies like SBI to consult on their writing and do sensitivity reading and changes for that, and what does, all this does, it boosts their ESG score. It allows them access that funding so ESG is not going away entirely." "It's [ESG] become an evil brand. People are waking up to this... You have you have a rebranding going on right now. They're not calling it ESG, but it's still out there."

Thanks for the mention! This is an important issue in gaming!

I completely agree.

@Grummz This is not about the gaming world. It’s how the entire financial system is set up (since 1971).

@Grummz wow thx for posting this here

@Grummz ESG was always a losing proposition.

Gaming is where this "fuck the customer" attitude came from. Many "my workplace is my family" types think too much into games being an expression of high art brushing gamers off with "it isnt for you", if youre not bought in on the social impact agenda. Its so corny.

@Grummz It was very empowering for 0.1% of the population when Blizzard got rid of “Male” and “Female” characters, and made every character in Dragonflight gay. For the other 99.9% of us, it was just, well… super super ghey.

Movies are failing, Disney is circling the drain and video games are next. As it turns out, there are enough of us to tank these companies. They are big companies with big bills in an economic system that demands constant growth. Quit buying these woke games and we will win this war.

@Grummz Get woke go broke! @stillgray
