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Gamergate 2 is underway. Former game executive and develop at Blizzard Mark Kern Grummz: "The way games are funded you don't use your own money. Even EA, it's games are hugely expensive to make they're they're upwards of you know 250 sometimes 600 million dollars it's for certain live...

6,764,676 views • 2 years ago •via X (Twitter)

10 Comments

James Lindsay, anti-Communist's profile picture
James Lindsay, anti-Communist2 years ago

Part 2: Mark Kern explains how ESG money comes with strings attached inside corporations and is used to make companies partner with DEI consulting companies like Sweet Baby Inc: "Everyone needs to realize is that it's not that these Studios are funding the games out of their own pocket; that would be very expensive for them. Cash is king. They will preferably go out and get money from other sources if it's cheap enough to help spread the risk of these massive titles, and so you have a lot of quid pro quo happening, and I can tell you that developers have been approaching me and giving me some inside baseball on what's been happening, and there are deals funding deals out there for studios—and I can't get too specific; I don't want to out sources—that have certain strings attached like a company will suddenly sign with a developer and now that developer needs to hire a DEI director and needs to go out and hire consultancy firms to gender balance." "Their staff quite specifically go out and hire companies like SBI to consult on their writing and do sensitivity reading and changes for that, and what does, all this does, it boosts their ESG score. It allows them access that funding so ESG is not going away entirely." "It's [ESG] become an evil brand. People are waking up to this... You have you have a rebranding going on right now. They're not calling it ESG, but it's still out there."

Grummz's profile picture
Grummz2 years ago

Thanks for the mention! This is an important issue in gaming!

James Lindsay, anti-Communist's profile picture
James Lindsay, anti-Communist2 years ago

I completely agree.

The Enlightened Examiner's profile picture
The Enlightened Examiner2 years ago

@Grummz This is not about the gaming world. It’s how the entire financial system is set up (since 1971).

Mike Benz's profile picture
Mike Benz2 years ago

@Grummz wow thx for posting this here

Sowell Goodman's profile picture
Sowell Goodman2 years ago

@Grummz ESG was always a losing proposition.

chorx's profile picture
chorx2 years ago

Gaming is where this "fuck the customer" attitude came from. Many "my workplace is my family" types think too much into games being an expression of high art brushing gamers off with "it isnt for you", if youre not bought in on the social impact agenda. Its so corny.

Be Logical's profile picture
Be Logical2 years ago

@Grummz It was very empowering for 0.1% of the population when Blizzard got rid of “Male” and “Female” characters, and made every character in Dragonflight gay. For the other 99.9% of us, it was just, well… super super ghey.

Mark Sheats™ 🇺🇸's profile picture
Mark Sheats™ 🇺🇸2 years ago

Movies are failing, Disney is circling the drain and video games are next. As it turns out, there are enough of us to tank these companies. They are big companies with big bills in an economic system that demands constant growth. Quit buying these woke games and we will win this war.

Ron Bassilian's profile picture
Ron Bassilian2 years ago

@Grummz Get woke go broke! @stillgray

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