Loading video...

Video Failed to Load

There was a problem loading this video. This could be due to a temporary network issue or the video might be unavailable.

Grading Creator-Led Brands: CrunchLabs by Mark Rober (not DAVID DOBRIK 🤦‍♂️) ✅Creator-product fit: A+ He basically does scaled up versions of the exact kind of stuff that is in the kits on his YouTube channel ✅ Product quality: A I’ve never tested the product, but I know several people... who have and my kids have friends who get them. Every experience I’ve had with the product is top notch. ✅ Brand strength without the creator: A I actually think this is the exact type of brand that could exist without the creator. There is proof of concept with brands that do stuff like sensory play bins with ongoing subscriptions. ✅ Overall: A We actually graded 6 brands, and this is the only one that got an A. To see how we graded all 6 brands, checkout the full episode of Whale Informed in the first comment.show more

John Coyle

7,593 subscribers

56,349 views • 2 years ago •via X (Twitter)

Education Science & Technology News & Politics

Anya Rossi• Live Now

Private livecam show

11 Comments

John Coyle 🐳2 years ago

Check out how @ethanshust and I graded all 5 other creator led brands: ▶️YT: 🎧Apple Pods: 🎧Spotify:

Clifton Sellers2 years ago

@crunchlabs @MarkRober @DavidDobrik It's refreshing to see a creator-led brand like Crunch Labs excel across the board

John Coyle 🐳2 years ago

@crunchlabs @MarkRober @DavidDobrik Strong brand without the creator. Add the creator 🚀

Brett Erik2 years ago

@crunchlabs @MarkRober @DavidDobrik From a seamless creator-product fit to exceptional product quality, they've set a high standard

John Coyle 🐳2 years ago

@crunchlabs @MarkRober @DavidDobrik For sure

Chase Dimond | Email Marketing Nerd 📧2 years ago

@crunchlabs @MarkRober @DavidDobrik What's even more impressive is their brand strength

John Coyle 🐳2 years ago

@crunchlabs @MarkRober @DavidDobrik 100% Super strong LTVs I bet.

LIMITLESS MIND2 years ago

@crunchlabs @MarkRober @DavidDobrik Creator-led brands are successful because they are built on authenticity and trust

John Coyle 🐳2 years ago

@crunchlabs @MarkRober @DavidDobrik I think they're even more successful when they would have that even without the creator.

DAN FLESER1 year ago

@crunchlabs @MarkRober @DavidDobrik so, you’re grading a product you’ve never tested? that’s like giving a movie 5 stars based on the trailer. but hey, if it works for you, who am i to judge? maybe i should start reviewing restaurants based on their menus. "the steak looks good, a+!"

John Coyle 🐳1 year ago

@crunchlabs @MarkRober @DavidDobrik We’re grading it on: - standalone ability of product without the creator - product/creator fit (ie marketing) - product quality On the first two criteria, we don’t need to try the product.

Related Videos

Facebook is such an untapped market for brands These AI animated Facebook accounts generate billions of views every month but barley any brands or apps have capitalised on it fully The thing is every brand / app desperately wants to but they are a shortage of creators to fulfil it The creators who come in and fill this gap for the brands are going to make stupid bread I have a ton of brands reach out to me every week ready to pay creators to make this content So if your a killer AI creator or even just want to be a creator and start making money with content Message under this and I’ll connect you with the brands They’ll each teach you how to make the content so it’s a perfect opportunity

Pounds

20,349 views • 24 days ago

“One of the most evil demonic brands in American is Crumbl Cookie” “The owner is making millions of dollars of this product and is really poisoning the American people” “This is not a dessert - this is a chemical disguised as a cookie”

“One of the most evil demonic brands in American is Crumbl Cookie” “The owner is making millions of dollars of this product and is really poisoning the American people” “This is not a dessert - this is a chemical disguised as a cookie”

Concerned Citizen

3,359,825 views • 10 months ago

5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

5.1 Cheeky viral product placement is going to be one of the easiest ways brands get seen by millions. Not an ad that feels like an ad. A fake reunion example? And your product just happens to be in the hands of the person who has their shit together… Rinse & repeat formula

Franky Shaw

2,474,955 views • 1 month ago

I just verified this with Grok and it’s actually true In America when something is labeled something like “Made with 100% beef” it’s not actually 100% “I work advertisement and a long time ago, I was working on a project with McDonald's, and I learned something that now I can never unsee. It says right there, made with 100% beef, which is such a funny twist of words because it's made with 100% beef, not made of 100% beef. With the McDonald's thing, it was like their chicken nuggets are made with 100% chicken. You know, there's a lot of other stuff in there, and some of it might not be 100% chicken, but it's made with 100%, still tastes good.” When a product is labeled “made with 100% beef,” (or anything) it does not mean the product is 100% beef. Instead, it indicates that the beef portion of the product is 100% beef, but the product as a whole may contain other ingredients Insane.

I just verified this with Grok and it’s actually true In America when something is labeled something like “Made with 100% beef” it’s not actually 100% “I work advertisement and a long time ago, I was working on a project with McDonald's, and I learned something that now I can never unsee. It says right there, made with 100% beef, which is such a funny twist of words because it's made with 100% beef, not made of 100% beef. With the McDonald's thing, it was like their chicken nuggets are made with 100% chicken. You know, there's a lot of other stuff in there, and some of it might not be 100% chicken, but it's made with 100%, still tastes good.” When a product is labeled “made with 100% beef,” (or anything) it does not mean the product is 100% beef. Instead, it indicates that the beef portion of the product is 100% beef, but the product as a whole may contain other ingredients Insane.

Wall Street Apes

295,186 views • 1 year ago

Simii is the exact kind of content creator that doesnt deserve to have a platform In this 🧵 i will explain the entire imperator and simii situation, without tik tokers mendling the truth to their view

Simii is the exact kind of content creator that doesnt deserve to have a platform In this 🧵 i will explain the entire imperator and simii situation, without tik tokers mendling the truth to their view

Slush

319,769 views • 7 months ago

🚨 They Are Planning On Force Medicating You Through Your Food. This Is Not A Conspiracy Theory, This Is 100% Real “There are mechanisms to get vaccines into your system through your stomach. There are intestinal vaccines. — Gene therapy vaccines (mRNA vaccines)” “Big Pharma, conglomerate. This is one of the most corrupt things I've ever seen in my life. They are putting this stuff in our food. They're not telling us about it. And what about informed consent? What about Nuremberg? I mean, you can't give people medicine without doing that, but they're using loopholes in the federal law to get away with this. Our only way to know what's in this food is to pass a bill like this. Guys, this is cause and diet suddenly and by the way we know now i've got a paper talking about using milk ingestible we've got ingestible one of the things that everybody said well you know it'll break down in the stomach it won't matter that's not true i've got the science i've got the papers i've got the documents they have developed mechanisms to get this through the digestive system we don't know what it works on entirely we don't know how we don't have all information but what i can say absolute certainty There are mechanisms to get vaccines into your system through your stomach. There are intestinal vaccines. They can do it. We don't know all the details yet. But what we do know is that this is a big deal. So there you have it. I mean this is not conspiracy theory, y'all. We have to get up. We have to wake up, wake up, wake up, wake up. Ha ha ha. Alright, so you guys, make sure you share this video. Make sure you're contacting your congressman. If you live in another state and this is, make sure you send the bill that we have to your congressman and let them know, you guys, we have to get involved with these politics. We have to, we just have to, right? Because they're weaponizing the politics and we're just saying don't be involved in politics and don't talk about the politics. And that is really gonna put us in the trick bag. And I don't think you're gonna like where that ends up. in total, 100% tyranny, okay? And parents, please start parenting your children. Moms, please get back home with the kids. Everyone start trying to live off of one income, right? That's the only way we're gonna win, is if we take our families back, okay? Make sure if you guys are new around here, you hit that thumbs up, right? —Leave a comment down below if you even had any idea about any of this stuff, right? Comment down below” There’s even legislation for mandating labeling: “the product must be conspicuously labeled with the words "Gene Therapy Product"” More on shown Bill in the video: This bill specifies that any product that acts as, or exposed to processes that could result in the product potentially acting as, a gene therapy or that could possibly impact, alter, or introduce genetic material or a genetic change into the user of the product or certain other people must be conspicuously labeled with the words "Potential Gene Therapy Product", and reasonable steps must be taken to ensure a potential purchaser or user is made aware of the presence of this label. If a product is known to be a gene therapy product, the product must be conspicuously labeled with the words "Gene Therapy Product" — Missouri House Bill 1169, also known as "Product Disclosures", was a bill that would have regulated products that could alter a person's genome. The bill would have required products that could act as gene therapy or potentially impact genetic material to be labeled as such. — This bill specifies that any product that acts as, or exposed to processes that could result in the product potentially acting as, a gene therapy or that could possibly impact, alter, or introduce genetic material or a genetic change into the user of the product or certain other people must be conspicuously labeled The Bill DID NOT PASS, IT WAS VOTED DOWN AND FAILED

🚨 They Are Planning On Force Medicating You Through Your Food. This Is Not A Conspiracy Theory, This Is 100% Real “There are mechanisms to get vaccines into your system through your stomach. There are intestinal vaccines. — Gene therapy vaccines (mRNA vaccines)” “Big Pharma, conglomerate. This is one of the most corrupt things I've ever seen in my life. They are putting this stuff in our food. They're not telling us about it. And what about informed consent? What about Nuremberg? I mean, you can't give people medicine without doing that, but they're using loopholes in the federal law to get away with this. Our only way to know what's in this food is to pass a bill like this. Guys, this is cause and diet suddenly and by the way we know now i've got a paper talking about using milk ingestible we've got ingestible one of the things that everybody said well you know it'll break down in the stomach it won't matter that's not true i've got the science i've got the papers i've got the documents they have developed mechanisms to get this through the digestive system we don't know what it works on entirely we don't know how we don't have all information but what i can say absolute certainty There are mechanisms to get vaccines into your system through your stomach. There are intestinal vaccines. They can do it. We don't know all the details yet. But what we do know is that this is a big deal. So there you have it. I mean this is not conspiracy theory, y'all. We have to get up. We have to wake up, wake up, wake up, wake up. Ha ha ha. Alright, so you guys, make sure you share this video. Make sure you're contacting your congressman. If you live in another state and this is, make sure you send the bill that we have to your congressman and let them know, you guys, we have to get involved with these politics. We have to, we just have to, right? Because they're weaponizing the politics and we're just saying don't be involved in politics and don't talk about the politics. And that is really gonna put us in the trick bag. And I don't think you're gonna like where that ends up. in total, 100% tyranny, okay? And parents, please start parenting your children. Moms, please get back home with the kids. Everyone start trying to live off of one income, right? That's the only way we're gonna win, is if we take our families back, okay? Make sure if you guys are new around here, you hit that thumbs up, right? —Leave a comment down below if you even had any idea about any of this stuff, right? Comment down below” There’s even legislation for mandating labeling: “the product must be conspicuously labeled with the words "Gene Therapy Product"” More on shown Bill in the video: This bill specifies that any product that acts as, or exposed to processes that could result in the product potentially acting as, a gene therapy or that could possibly impact, alter, or introduce genetic material or a genetic change into the user of the product or certain other people must be conspicuously labeled with the words "Potential Gene Therapy Product", and reasonable steps must be taken to ensure a potential purchaser or user is made aware of the presence of this label. If a product is known to be a gene therapy product, the product must be conspicuously labeled with the words "Gene Therapy Product" — Missouri House Bill 1169, also known as "Product Disclosures", was a bill that would have regulated products that could alter a person's genome. The bill would have required products that could act as gene therapy or potentially impact genetic material to be labeled as such. — This bill specifies that any product that acts as, or exposed to processes that could result in the product potentially acting as, a gene therapy or that could possibly impact, alter, or introduce genetic material or a genetic change into the user of the product or certain other people must be conspicuously labeled The Bill DID NOT PASS, IT WAS VOTED DOWN AND FAILED

Wall Street Apes

561,065 views • 1 year ago

Arena V2 is not a product release. It’s not a one-time launch. V2 is the start of a fresh new chapter of The Arena defined by expansion and growth. The first step is a UI / UX overhaul. Today we introduce V2 beta, which aims to solve some of the product issues holding the original platform back from broader adoption. The Arena now has the user experience of a Web2 social app with all the benefits that crypto and blockchain technology can offer. V2 beta is live on Following the launch of V2 beta comes a series of new feature releases that will continue to improve the product and add entirely new creator tools to enable even greater monetization. Read about the product roadmap and V2 vision in the Medium article below 👇

Arena V2 is not a product release. It’s not a one-time launch. V2 is the start of a fresh new chapter of The Arena defined by expansion and growth. The first step is a UI / UX overhaul. Today we introduce V2 beta, which aims to solve some of the product issues holding the original platform back from broader adoption. The Arena now has the user experience of a Web2 social app with all the benefits that crypto and blockchain technology can offer. V2 beta is live on Following the launch of V2 beta comes a series of new feature releases that will continue to improve the product and add entirely new creator tools to enable even greater monetization. Read about the product roadmap and V2 vision in the Medium article below 👇

The Arena ⚔️

141,605 views • 2 years ago

"We have millions of people that don't have an app where the dollar is actually the product, not a wrapper." -Dune's Arno | Dune on the app that hasn't been built.

"We have millions of people that don't have an app where the dollar is actually the product, not a wrapper." -Dune's Arno | Dune on the app that hasn't been built.

Solana Events

20,163 views • 1 month ago

Boris Cherny (Creator of Claude Code): "Latent demand is the single most important principle in product, especially in Facebook's successful products. Every single one has an element of latent demand. For example, Marketplace. It came from this observation that if you looked at Facebook groups at the time, 40% of the posts were buying and selling stuff. Facebook groups were not designed for commerce, but that's what people were using it for. It's kind of cool. Like, you design this product in a way that can be hacked. It can be abused by users a little bit, and then you look at the data, you see how they're abusing it, and then you build a product around it. I think Facebook dating was pretty similar. I think the observation was something like 60% of profile views were people of the opposite gender that were not friends with each other, kind of like creeping on each other. The principle in product is you can never get people to do something they do not yet do. You can find the intent that they have, and then you can steer it to let them better kind of capitalize on that intent." Boris Cherny

Ryan Peterman

76,877 views • 2 months ago

Why a16z Invested $300M into Adam Neumann: "At the height of the WeWork meltdown, I talked to a friend of mine who is one of the legends of the real estate world. He said, "Whatever people say about this whole thing, he said, there are only two people in the history of the world who have built compelling brands where people care about the name on the building for commercial real estate and the history of the entire world. And he said one of them is the President of the United States, and the other is Adam Neumman. This guy is a generational talent in that industry... we got to know him after that. I became thoroughly convinced that he was a generational talent. We're very happy with that investment." Marc Andreessen 🇺🇸

Why a16z Invested $300M into Adam Neumann: "At the height of the WeWork meltdown, I talked to a friend of mine who is one of the legends of the real estate world. He said, "Whatever people say about this whole thing, he said, there are only two people in the history of the world who have built compelling brands where people care about the name on the building for commercial real estate and the history of the entire world. And he said one of them is the President of the United States, and the other is Adam Neumman. This guy is a generational talent in that industry... we got to know him after that. I became thoroughly convinced that he was a generational talent. We're very happy with that investment." Marc Andreessen 🇺🇸

Harry Stebbings

301,755 views • 3 months ago

For the sake of it a Roblox merger, something that I haven't actually done in a while, starring basically the actual person who is also the Creator just in a Roblox format and as always give them a follow they make worthy stuff Creator: 🔞🦨📦 #fart #malefart #fartfetish

For the sake of it a Roblox merger, something that I haven't actually done in a while, starring basically the actual person who is also the Creator just in a Roblox format and as always give them a follow they make worthy stuff Creator: 🔞🦨📦 #fart #malefart #fartfetish

Nekodro (Merger/Clipper)

15,503 views • 1 year ago

“I don't think that we should have billionaires.” OMG, this guy is not a socialist, he is a straight Marxist. What he doesn’t understand is that one becomes a billionaire when one invents a product a service benefiting millions of people and driving the progress of the society.

“I don't think that we should have billionaires.” OMG, this guy is not a socialist, he is a straight Marxist. What he doesn’t understand is that one becomes a billionaire when one invents a product a service benefiting millions of people and driving the progress of the society.

Michael A. Arouet

54,940 views • 1 year ago

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sh*t “Every product in the world, at the end of the day, is simply a reflection of how much the people who created it gave a sh*t… It is not possible to make great products if the people who work on it do not give a sh*t about the product.” Tobi continues: “I actually think this is a very important role for product leaders: To make sure that the team gives a sh*it… The product leader has to give a sh*t. Do not engage in work on a product that you don’t care about.” Tobi believes anyone who wants to build great products has two roles: 1. “You have to understand the thing that’s being done better than everyone else.” 2. “You’ve got to be exothermically infectious with actually caring about this thing because just that one thing alone will make a 10x better product. It’s crazy how much of a change this makes.” Video source: Lenny Rachitsky (2025)

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sht “Every product in the world, at the end of the day, is simply a reflection of how much the people who created it gave a sht… It is not possible to make great products if the people who work on it do not give a sht about the product.” Tobi continues: “I actually think this is a very important role for product leaders: To make sure that the team gives a shit… The product leader has to give a sh*t. Do not engage in work on a product that you don’t care about.” Tobi believes anyone who wants to build great products has two roles: 1. “You have to understand the thing that’s being done better than everyone else.” 2. “You’ve got to be exothermically infectious with actually caring about this thing because just that one thing alone will make a 10x better product. It’s crazy how much of a change this makes.” Video source: Lenny Rachitsky (2025)

Startup Archive

185,018 views • 1 year ago

An actor in a lab coat is literally broken. One of the most reliable ad formats we run, and it barely looks like an ad. A cold audience that has never heard of your brand grabs that shortcut fast. We build the authority straight into the creative and shoot it natively, in-house. If every ad you run is a founder talking-head, this is the format top brands use (and you're missing) In a quick call I'll show you where it fits your product. Link in bio.

Lorenzo | Meta Ads & Performance Creatives 📈

15,511 views • 29 days ago

We spoke with Dropbox founder and CEO, the “Godfather of Product-Led Growth,” Drew Houston, about his new product Dash and how he’s approaching growth in the age of AI. “We took a lot of the consumer internet playbook in the beginning and built these self-serve, viral, product-led motions that scaled to millions. We’re running a lot of the same playbook with Dash.”

We spoke with Dropbox founder and CEO, the “Godfather of Product-Led Growth,” Drew Houston, about his new product Dash and how he’s approaching growth in the age of AI. “We took a lot of the consumer internet playbook in the beginning and built these self-serve, viral, product-led motions that scaled to millions. We’re running a lot of the same playbook with Dash.”

TBPN

26,546 views • 8 months ago

Marc Andreessen on the 3 things he looks for when investing in a startup The first thing Marc Andreesen looks for is a big market: “Is there a big existing market that you think you can go after and displace incumbents? Or do you believe there will be a new market that will be big?” The second thing he looks for is a 10x better product: “Is there a fundamental technology or economic change that justifies a new company? And the way I always think about that is: Is there a 10x change happening in the technology landscape? Is something 10x faster, 10x cheaper, or 10x better? If it’s not 10x, we as both VCs and entrepreneurs have to ask ourselves if it’s really worth doing because it’s really hard to start new companies . . . Existing companies are usually pretty good at what they do. So for a new company to exist, it has to bring a product to market that’s so much better than what exists that it punches through the status quo.” The third is the team: “Is the team outstanding? . . . You want to have a founding team of complementary skillsets. You want to have at least one super strong technologist — quite possibly more than one. Some of the best startups are actually more than one founding technologist. And then it often helps to have someone who is a marketing or salesperson who has a really good understanding of business.” Marc believes that you need all three of these, but if you’re going to compromise on one of those as an investor, it should be the product: “A great market is a lot easier to make up for with iterative product execution. The problem with a poor or small market is that even if you do a good job on the product, there just aren’t that many customers so it’s hard to ever get big and people get demoralized . . . And then we evaluate the team of a startup by its ability to get into a big market with a good product.”

Marc Andreessen on the 3 things he looks for when investing in a startup The first thing Marc Andreesen looks for is a big market: “Is there a big existing market that you think you can go after and displace incumbents? Or do you believe there will be a new market that will be big?” The second thing he looks for is a 10x better product: “Is there a fundamental technology or economic change that justifies a new company? And the way I always think about that is: Is there a 10x change happening in the technology landscape? Is something 10x faster, 10x cheaper, or 10x better? If it’s not 10x, we as both VCs and entrepreneurs have to ask ourselves if it’s really worth doing because it’s really hard to start new companies . . . Existing companies are usually pretty good at what they do. So for a new company to exist, it has to bring a product to market that’s so much better than what exists that it punches through the status quo.” The third is the team: “Is the team outstanding? . . . You want to have a founding team of complementary skillsets. You want to have at least one super strong technologist — quite possibly more than one. Some of the best startups are actually more than one founding technologist. And then it often helps to have someone who is a marketing or salesperson who has a really good understanding of business.” Marc believes that you need all three of these, but if you’re going to compromise on one of those as an investor, it should be the product: “A great market is a lot easier to make up for with iterative product execution. The problem with a poor or small market is that even if you do a good job on the product, there just aren’t that many customers so it’s hard to ever get big and people get demoralized . . . And then we evaluate the team of a startup by its ability to get into a big market with a good product.”

Startup Archive

17,320 views • 4 months ago

Elena Verna (elena verna) Head of Growth Lovable tells us how they built a viral growth engine: "The only thing that's working right now is social. But social not from a paid perspective. It's from an organic, creator-led perspective". "This is actually a pretty big counter pattern to most companies that tell their employees to zip it on socials". "We just say, 'Go be out there, show personality, show who you are, so people know who's building this product behind them "In the era where product is no longer differentiated in features, people want it to be human because we're going back to that human connection because technology is catching up on all of the functionality".

Elena Verna (elena verna) Head of Growth Lovable tells us how they built a viral growth engine: "The only thing that's working right now is social. But social not from a paid perspective. It's from an organic, creator-led perspective". "This is actually a pretty big counter pattern to most companies that tell their employees to zip it on socials". "We just say, 'Go be out there, show personality, show who you are, so people know who's building this product behind them "In the era where product is no longer differentiated in features, people want it to be human because we're going back to that human connection because technology is catching up on all of the functionality".

etn.

93,390 views • 3 months ago

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

67,106 views • 2 years ago

"I cannot surround people with things that are underperforming the quality of engineering we want to do." "The most fundamental design error that you can possibly make is create a falseness in a product that make people predictably do the wrong thing. So I make a big deal out of these kind of things. I cannot surround people with things that are underperforming the quality of engineering we want to do. And that's down to the detail of the doors in the office. From the inside perspective, you have to sweat all the details. The way you do anything is how you do everything." —tobi lutke

"I cannot surround people with things that are underperforming the quality of engineering we want to do." "The most fundamental design error that you can possibly make is create a falseness in a product that make people predictably do the wrong thing. So I make a big deal out of these kind of things. I cannot surround people with things that are underperforming the quality of engineering we want to do. And that's down to the detail of the doors in the office. From the inside perspective, you have to sweat all the details. The way you do anything is how you do everything." —tobi lutke

David Senra

78,527 views • 5 months ago