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Hackensack NJ Target 8:59AM Restock hits & scalpers allegedly push forward making it impossible 4 others to grab product U can hear people telling them to stop & saying they dont want to “do this again” when drops turn physical isa problem👀 #PokéStreetz | keep the line civil

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Your brand has benefits people actually need to know, so why are you making them sit through an infomercial to learn them? I think one of the biggest opportunities with drama ads is making educational content actually entertaining. Instead of saying “here are the 5 benefits of our product,” build a story around someone who actually has the problem your product solves. Let the audience watch the problem happen. Let them get invested in the person. Then bring the product into the story naturally and show them why it matters. You’re still educating them. You’re just not making the education feel exhausting… And this is where watch time gets really interesting. If someone watches 45 seconds of your ad because they actually want to know what happens next, you just got 45 seconds to communicate your product without forcing a sales pitch down their throat. Now imagine doing that at scale. People are watching longer. They’re engaging. They’re sharing. Meta gets more signals from the creative and more opportunity to find the people who respond to it. That’s when you can start seeing really cheap CPMs and, in turn, some ridiculously cheap CPAs. Not because you found some secret targeting hack. Because you made something people actually wanted to watch & share with their friends. I think that’s where the future of advertising is going. Make the story interesting enough that people actually want to finish the ad. The education is still there. They just don’t feel like they’re being sold to…

Franky Shaw

40,662 Aufrufe • vor 4 Tagen