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Hello Starbucks, your biggest rival is coming. China’s Mixue has opened its first store in the US. This is the beginning of a change to let everybody have affordable and sweet drinks. Mixue is the world’s largest chain of freshly-made beverages with over 53,000 global stores.

Li Zexin 李泽欣

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171,535 次观看 • 7 个月前 •via X (Twitter)

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MIXUE, the popular Chinese Tea Chain, debuts in the U.S. with its first store opened in LA on December 19!👏 It is known for its affordable ice cream and tea, already opened in 13 countries, and now reached Hollywood!🎉

MIXUE, the popular Chinese Tea Chain, debuts in the U.S. with its first store opened in LA on December 19!👏 It is known for its affordable ice cream and tea, already opened in 13 countries, and now reached Hollywood!🎉

Li Jingjing 李菁菁

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The largest fast-food chain in the world by store count isn’t McDonald’s (42k) or Starbucks (40k). It’s Mixue, a Chinese tea and ice cream chain with 45k locations that is IPO-ing in Hong Kong this week (and eyeing a ~$10B valuation). Founded in 1997, the brand’s popular sub-$1 items blew up in large part thanks to a mascot: a snow-man (combined with a mind-numbing jingle). With thousands of locations around Southeast Asia, Japan, Australia and South Korea, the Mixue Snowman is now on par with Colonel Sanders or Ronald McDonald’s as a corproate mascot for Asia. The brand is so popular that individual investors have have submitted applications to borrow over $200 billion to invest in an offering of only ~$500 million. Mixue runs a franchise business model but its revenue mix is quite different than the most similar well-known F&B chains. In 2024, over 90% of its $3B+ in sales was from selling ingredients (milk, coffee, syrup) and equipment to franchisees (which pay a low franchise fee). One wild stat: Mixue is China’s largest buyer of lemons (more than 100,000 tonnes, which are used in ~10B drinks sold a year). The massive buying volume means the chain can procure raw ingredients at 20%+ discounts. Mixue really is a logistics and supply chain story…and also a pretty absurd mascot story. *** WSJ: SCMP:

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178,595 次观看 • 1 年前

On April, #Mixue opened its first Central Asian store in #Almaty, Kazakhstan. Affordable pricing and quality drive ¥30K opening sales, ¥430K first month. As of now, Snow King's global empire spans 12 countries with 5K+ stores overseas. #Kazakhstan #Henan #SnowKing

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🚨 Mixue just opened in Flushing, Queens and NYC’s bubble tea scene is about to get dominated! 🇨🇳🍧 LINES OUT THE DOOR 🚪 LINES AROUND THE BLOCK 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 The world’s LARGEST fast food chain with 53,000+ stores globally (bigger than McDonald’s) is here. Signature milk tea + cheese foam or mango drinks for just $1.99–$3.99. Iced cream for $1.19 🍦 Insanely cheap, ridiculously good for the price. This value bomb is coming for every competitor in the city. How is it possible for all the others to compete with this pricing!

🚨 Mixue just opened in Flushing, Queens and NYC’s bubble tea scene is about to get dominated! 🇨🇳🍧 LINES OUT THE DOOR 🚪 LINES AROUND THE BLOCK 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 The world’s LARGEST fast food chain with 53,000+ stores globally (bigger than McDonald’s) is here. Signature milk tea + cheese foam or mango drinks for just $1.99–$3.99. Iced cream for $1.19 🍦 Insanely cheap, ridiculously good for the price. This value bomb is coming for every competitor in the city. How is it possible for all the others to compete with this pricing!

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🚨🚨NYC HAPPENING NOW🚨🚨 HUGE lines for the official opening of the second ever MIXUE location in NYC 🧋 Located in Koreatown 32nd Street is the second ever MIXUE location in NYC. Mixue Bingcheng is a Chinese 🇨🇳ice cream and tea franchise 🧋that has recently become the WORLDS LARGEST food-service chain by store count, surpassing giants like McDonald’s $MCD and Starbucks $SBUX ☕️ I’ve been noticing a STRONG trend towards AFFORDABILITY! Mixue's core identity is affordability! 💸While other bubble tea brands might charge $5.00–$7.00 for a drink, Mixue focuses on a value-first model: Ice cream🍦$1.19 Bubble tea🧋$3.99 Fresh Lemonade 🍋 $2.00 HOW IS IT SO CHEAP??!?! ✅Vertical Integration: 📍 In-house Production: Unlike many franchises that buy ingredients from third parties, Mixue owns its own factories, warehouses, and logistics networks. 📍 Mixue makes most of its money by selling raw materials (syrups, powders, packaging, and even straws) to its 50,000+ franchisees, rather than just taking a cut of sales. I believe these affordable Chinese brands will CRUSH IT in major cities like NYC, LA, Chicago 🤯 Do you think Mixue will give American 🇺🇸 brands a run for its money? 💴

🚨🚨NYC HAPPENING NOW🚨🚨 HUGE lines for the official opening of the second ever MIXUE location in NYC 🧋 Located in Koreatown 32nd Street is the second ever MIXUE location in NYC. Mixue Bingcheng is a Chinese 🇨🇳ice cream and tea franchise 🧋that has recently become the WORLDS LARGEST food-service chain by store count, surpassing giants like McDonald’s $MCD and Starbucks $SBUX ☕️ I’ve been noticing a STRONG trend towards AFFORDABILITY! Mixue's core identity is affordability! 💸While other bubble tea brands might charge $5.00–$7.00 for a drink, Mixue focuses on a value-first model: Ice cream🍦$1.19 Bubble tea🧋$3.99 Fresh Lemonade 🍋 $2.00 HOW IS IT SO CHEAP??!?! ✅Vertical Integration: 📍 In-house Production: Unlike many franchises that buy ingredients from third parties, Mixue owns its own factories, warehouses, and logistics networks. 📍 Mixue makes most of its money by selling raw materials (syrups, powders, packaging, and even straws) to its 50,000+ franchisees, rather than just taking a cut of sales. I believe these affordable Chinese brands will CRUSH IT in major cities like NYC, LA, Chicago 🤯 Do you think Mixue will give American 🇺🇸 brands a run for its money? 💴

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