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Hello Starbucks, your biggest rival is coming. China’s Mixue has opened its first store in the US. This is the beginning of a change to let everybody have affordable and sweet drinks. Mixue is the world’s largest chain of freshly-made beverages with over 53,000 global stores.

Li Zexin 李泽欣

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171,535 görüntüleme • 9 ay önce •via X (Twitter)

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MIXUE, the popular Chinese Tea Chain, debuts in the U.S. with its first store opened in LA on December 19!👏 It is known for its affordable ice cream and tea, already opened in 13 countries, and now reached Hollywood!🎉

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🚨 Mixue just opened in Flushing, Queens and NYC’s bubble tea scene is about to get dominated! 🇨🇳🍧 LINES OUT THE DOOR 🚪 LINES AROUND THE BLOCK 👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻👇🏻 The world’s LARGEST fast food chain with 53,000+ stores globally (bigger than McDonald’s) is here. Signature milk tea + cheese foam or mango drinks for just $1.99–$3.99. Iced cream for $1.19 🍦 Insanely cheap, ridiculously good for the price. This value bomb is coming for every competitor in the city. How is it possible for all the others to compete with this pricing!

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🚨🚨NYC HAPPENING NOW🚨🚨 HUGE lines for the official opening of the second ever MIXUE location in NYC 🧋 Located in Koreatown 32nd Street is the second ever MIXUE location in NYC. Mixue Bingcheng is a Chinese 🇨🇳ice cream and tea franchise 🧋that has recently become the WORLDS LARGEST food-service chain by store count, surpassing giants like McDonald’s $MCD and Starbucks $SBUX ☕️ I’ve been noticing a STRONG trend towards AFFORDABILITY! Mixue's core identity is affordability! 💸While other bubble tea brands might charge $5.00–$7.00 for a drink, Mixue focuses on a value-first model: Ice cream🍦$1.19 Bubble tea🧋$3.99 Fresh Lemonade 🍋 $2.00 HOW IS IT SO CHEAP??!?! ✅Vertical Integration: 📍 In-house Production: Unlike many franchises that buy ingredients from third parties, Mixue owns its own factories, warehouses, and logistics networks. 📍 Mixue makes most of its money by selling raw materials (syrups, powders, packaging, and even straws) to its 50,000+ franchisees, rather than just taking a cut of sales. I believe these affordable Chinese brands will CRUSH IT in major cities like NYC, LA, Chicago 🤯 Do you think Mixue will give American 🇺🇸 brands a run for its money? 💴

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