Here’s a peek of how it works

Over the last few months, I’ve been advising @bookprotectors: a new app for ordering an on-demand security detail. Or more simply: Uber with guns. Today, they’re debuting in Los Angeles and NYC at No. 3 on the App Store. If you have a hot date this weekend, pick her up in a Protector.

My DMs right now: “What is wrong with you? Why would you make this? …Do you have a promo code?”

let me know what you think of this

Love being able to select my bodyguard like a Fortnite character

Just how god intended

For society’s sake, let’s hope this doesn’t scale to be a massively successful business. Cool app though. Future is weird

Who’s the customer base? Cartel bosses with children in America?

how much roughly for 5 hours?

$500

Lol someone on tiktok was praising how genius this ad was Low and behold its mr bier behind the strategy go figure💀

Useful as security theatre but I would be skeptical if a bodyguard isn't on a salary or under a long-term contract.

Man this is so cool!