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How do you make sure your packaging design stands out from the competition? ✨ Ankit Patel, Co-Founder & Chief Brand Officer at Obvi Super Collagen, uses PickFu to validate product packaging with his audience. There's no better way to test than asking real potential customers. 💥

PickFu

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1,994,848 görüntüleme • 2 yıl önce •via X (Twitter)

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I saw this video and I had to start laughing. This guy's doing a demo of his special secret product that helps remove sand off your skin when you're at the beach. Cool, right? It's baby powder. It's literally just 100% baby powder with a different brand name and a different marketing angle. This guy didn't have to do research and development, find manufacturers, go through all this regulatory crap. He just called the factory and said, "hey, you make baby powder, right? Okay, put it in my packaging. Cool?" And he's making tons of money. Nail the packaging, change your life.

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I've long believed that the traditional MVP model, "launch fast with the basics," is outdated. I was delighted to see Tuomas Artman, co-founder of Linear, agrees! MVPs work in blue-ocean markets where even the basic tenets of the business concept need validation. The reality is, the vast majority of us are not building in blue oceans. In today’s ecosystem, where established players crowd nearly every sector, "MVPs are dead." You have to make a first impression that not only meets the market's needs but also dazzles from the start. We’re calling it the Minimum Delightful Product - MDP. 🎯 Focus on a Narrow, Well-Defined Market Tailor your product to meet specific customer needs, enhancing its relevance and significantly improving user feedback. ✨ Know What Delivers a Magical Feeling I told a story on the podcast of my YC experience all the way back from 2007. 🤙 Conduct In-depth Customer Interviews Understand potential users' true needs with broad, open-ended discussions, refining your product concept with increasing specificity. ✅ Validate Based on Riskiest Assumptions Identify critical assumptions that could derail your product. For instance, with LinkedIn Sales Navigator, we used pre-sales to validate pricing strategies. 🔒 Refine Through Closed Betas Use closed beta periods to refine the product with detailed feedback from a select group of users, and make sure they are in your target audience. 🚀 Leverage Waitlists Strategically Use waitlists not just for hype but to align your product with an audience that will benefit most from and appreciate your offering, ensuring relevant feedback and strong initial advocacy. Find the link to the full podcast episode below 👇

I've long believed that the traditional MVP model, "launch fast with the basics," is outdated. I was delighted to see Tuomas Artman, co-founder of Linear, agrees! MVPs work in blue-ocean markets where even the basic tenets of the business concept need validation. The reality is, the vast majority of us are not building in blue oceans. In today’s ecosystem, where established players crowd nearly every sector, "MVPs are dead." You have to make a first impression that not only meets the market's needs but also dazzles from the start. We’re calling it the Minimum Delightful Product - MDP. 🎯 Focus on a Narrow, Well-Defined Market Tailor your product to meet specific customer needs, enhancing its relevance and significantly improving user feedback. ✨ Know What Delivers a Magical Feeling I told a story on the podcast of my YC experience all the way back from 2007. 🤙 Conduct In-depth Customer Interviews Understand potential users' true needs with broad, open-ended discussions, refining your product concept with increasing specificity. ✅ Validate Based on Riskiest Assumptions Identify critical assumptions that could derail your product. For instance, with LinkedIn Sales Navigator, we used pre-sales to validate pricing strategies. 🔒 Refine Through Closed Betas Use closed beta periods to refine the product with detailed feedback from a select group of users, and make sure they are in your target audience. 🚀 Leverage Waitlists Strategically Use waitlists not just for hype but to align your product with an audience that will benefit most from and appreciate your offering, ensuring relevant feedback and strong initial advocacy. Find the link to the full podcast episode below 👇

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Ben Horowitz on the two things every successful technology startup must do 1. Build a product that improves how some large group of people does something by 10x. “You have to build a transformational product. There is no way to build a great new company without a great product… If you look at the great technology companies, the thing that distinguishes them is the ability to keep coming up with a better way of doing things.” 2. Taking the market. “You can come up with the best product, but if you don’t [take the market], you really don’t have a company. Most technology businesses are network effects businesses. You have to win… If you’re an engineer, what business skills do you need to build a technology company? They’re all around the skills that you need to win the market. How do you out-market, out-sell, and beat the competition?… Do you build a good enough company that you go win?” Video source: UC Berkeley (2009)

Ben Horowitz on the two things every successful technology startup must do 1. Build a product that improves how some large group of people does something by 10x. “You have to build a transformational product. There is no way to build a great new company without a great product… If you look at the great technology companies, the thing that distinguishes them is the ability to keep coming up with a better way of doing things.” 2. Taking the market. “You can come up with the best product, but if you don’t [take the market], you really don’t have a company. Most technology businesses are network effects businesses. You have to win… If you’re an engineer, what business skills do you need to build a technology company? They’re all around the skills that you need to win the market. How do you out-market, out-sell, and beat the competition?… Do you build a good enough company that you go win?” Video source: UC Berkeley (2009)

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Ben Horowitz explains the two things every successful technology startup must do 1. Build a product that improves how some large group of people does something by 10x. “You have to build a transformational product. There is no way to build a great new company without a great product… If you look at the great technology companies, the thing that distinguishes them is the ability to keep coming up with a better way of doing things.” 2. Taking the market. “You can come up with the best product, but if you don’t [take the market], you really don’t have a company. Most technology businesses are network effects businesses. You have to win… If you’re an engineer, what business skills do you need to build a technology company? They’re all around the skills that you need to win the market. How do you out-market, out-sell, and beat the competition?… Do you build a good enough company that you go win?” Video Source: UC Berkeley

Ben Horowitz explains the two things every successful technology startup must do 1. Build a product that improves how some large group of people does something by 10x. “You have to build a transformational product. There is no way to build a great new company without a great product… If you look at the great technology companies, the thing that distinguishes them is the ability to keep coming up with a better way of doing things.” 2. Taking the market. “You can come up with the best product, but if you don’t [take the market], you really don’t have a company. Most technology businesses are network effects businesses. You have to win… If you’re an engineer, what business skills do you need to build a technology company? They’re all around the skills that you need to win the market. How do you out-market, out-sell, and beat the competition?… Do you build a good enough company that you go win?” Video Source: UC Berkeley

Startup Archive

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I love this idea from Jason Fried "Your only competition is your costs." Keep costs low, keep the team small, make stuff you want to use. You don't need the whole world: “A business is very simple. You got to make more than you spend. If you're making more than you spend, then your competition is your cost. That's what you're really in business against, how much it costs you to stay in business. It's not all the other alternatives that are on the market. You can't control what they're going to put out there, what they're going to price it at, all the things they're going to do. They're going to do what they're going to do. What I can control is how much it costs me to run my business, how much I sell my product for, and as long as I make more than I spend, I get to stay in business. And isn't that what this is all about, staying in business? That's what it's all about because I like this. I want to keep doing this. I can't keep doing it if I don't stay in business. I can't keep doing it if I make less than it costs me to make the things that I make. So I'm always thinking about the only competition I really have on an annual basis is to make sure that we make more as a company than it costs us to run the company. That's my real competition.”

I love this idea from Jason Fried "Your only competition is your costs." Keep costs low, keep the team small, make stuff you want to use. You don't need the whole world: “A business is very simple. You got to make more than you spend. If you're making more than you spend, then your competition is your cost. That's what you're really in business against, how much it costs you to stay in business. It's not all the other alternatives that are on the market. You can't control what they're going to put out there, what they're going to price it at, all the things they're going to do. They're going to do what they're going to do. What I can control is how much it costs me to run my business, how much I sell my product for, and as long as I make more than I spend, I get to stay in business. And isn't that what this is all about, staying in business? That's what it's all about because I like this. I want to keep doing this. I can't keep doing it if I don't stay in business. I can't keep doing it if I make less than it costs me to make the things that I make. So I'm always thinking about the only competition I really have on an annual basis is to make sure that we make more as a company than it costs us to run the company. That's my real competition.”

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What if the question isn’t whether to use AI, but how fast you can learn to work with it? In this special episode recorded live at Webex One, I talk with Jeetu Patel (Jeetu Patel), President and Chief Product Officer at Cisco, about the mindset shift every company, and every professional, must make to thrive in the AI era. From rethinking work culture to designing products for both humans and AI agents, Jeetu shares a thoughtful, optimistic vision for the future, one rooted in curiosity, responsibility, and human creativity. “AI won’t take your job. But someone who uses AI better than you might.” An honest, energizing look at how to lead and learn in an AI-first world. 1:08 Embracing AI In The Workforce 5:17 AI Is More Than A Productivity Tool 8:35 Generational Differences In AI Use 10:49 The Future of Integrating AI Agents 13:44 AI As A "Given" 17:08 Speed of Accumulating Knowledge 19:00 Ethical AI Use 21:16 What The Industry Gets Wrong About AI

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.Scott Wu to Joe Lonsdale on why Cognition uses AI in job interviews: "One or two years ago, people had this mentality of 'How do we make sure people aren't using AI while we're interviewing them?' And I think that has totally flipped. Honestly, I think that was wrong... If you're asking the question of like, how do we evaluate people on exactly the thing that AI can already do, that seems kind of the wrong. Our interview process has always been... you can use as much AI as you want to use. We're going to give you a few hours. Just build your whole own product surface. A lot of these are projects that, frankly, is like, if you were trying to do this by hand, you would not be able to get done in a few hours. So you kind of have to use AI for this. But in reality, what we actually want to test is, in addition to how familiar you are with these tools, what we actually want to test is, what do you think is the right thing to build? Or how do you make these product decisions? How do you make these trade-offs? How do you decide or collect information about what you should be doing?"

.Scott Wu to Joe Lonsdale on why Cognition uses AI in job interviews: "One or two years ago, people had this mentality of 'How do we make sure people aren't using AI while we're interviewing them?' And I think that has totally flipped. Honestly, I think that was wrong... If you're asking the question of like, how do we evaluate people on exactly the thing that AI can already do, that seems kind of the wrong. Our interview process has always been... you can use as much AI as you want to use. We're going to give you a few hours. Just build your whole own product surface. A lot of these are projects that, frankly, is like, if you were trying to do this by hand, you would not be able to get done in a few hours. So you kind of have to use AI for this. But in reality, what we actually want to test is, in addition to how familiar you are with these tools, what we actually want to test is, what do you think is the right thing to build? Or how do you make these product decisions? How do you make these trade-offs? How do you decide or collect information about what you should be doing?"

American Optimist

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As a designer, I’m always exploring tools that make my creative process faster and more dynamic. CapCut just launched AI Design, which blends AI generation with real design direction letting you build posters, product shots, and creative visuals faster, while still keeping your creative touch. I tried it out to create this spa-inspired shampoo poster, using soft greens and beige tones for that natural, minimal aesthetic. There’s so much potential here from product images to model visuals, all within one tool. AI Design is powered by Nano Banana and Seedream 4.0 10 free uses a day Available on desktop and web Graphic design tool created by CapCut Edit the layers to customize. Chat with the tool to create what you want based on a prompt. CapCut #CapCutAIDesign #CapCutCreator #Ad

As a designer, I’m always exploring tools that make my creative process faster and more dynamic. CapCut just launched AI Design, which blends AI generation with real design direction letting you build posters, product shots, and creative visuals faster, while still keeping your creative touch. I tried it out to create this spa-inspired shampoo poster, using soft greens and beige tones for that natural, minimal aesthetic. There’s so much potential here from product images to model visuals, all within one tool. AI Design is powered by Nano Banana and Seedream 4.0 10 free uses a day Available on desktop and web Graphic design tool created by CapCut Edit the layers to customize. Chat with the tool to create what you want based on a prompt. CapCut #CapCutAIDesign #CapCutCreator #Ad

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Rahul Vohra on how to measure product/market fit Rahul Vohra is the founder and CEO of Superhuman. He was looking for a metric to measure product/market fit so that he and his team could optimize, and he came across the following methodology from Sean Ellis: Simply ask your users: “How would you feel if you could no longer use the product?” with three options: (1) not disappointed, (2) somewhat disappointed, or (3) very disappointed. It turns out that the benchmark for product/market fit across hundreds of venture-backed startups is 40% of respondents saying “very disappointed”. And as Rahul puts it: “If more than 40% of your users would be very disappointed without your product, then you should focus on growing your company. If less than 40% of your users would be very disappointed without your product, then you’ll probably struggle to grow.” 40% may not sound like a lot, but it’s an incredibly hard benchmark to beat. For example, Slack posed this to 731 customers early in the company’s history, and 51% said they would be very disappointed without Slack. One might expect a terrific product like Slack to have a score of 60-80%, but that wasn’t the case. Rahul’s explanation of why the response options are focused on disappointment rather than happiness is interesting too: “I think the reason behind that is that if you ask people how they feel about a product and you give them positive potential responses, I think it invites more bias. People are more likely to be polite. And it also doesn’t get to the heart of the matter which is: how necessary has your product become in people’s lives? If you’re trying to build a company that’s going to stand the test of time, you really do have to build a product that matters and that people ultimately come to depend on because it’s just so incredible at what it does. And that’s what this question gets to the heart of.”

Michael McGuiness

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Sequoia founder Don Valentine: “The art of storytelling is incredibly important” “The art of storytelling is incredibly important. And many—maybe even most of the entrepreneurs who come to talk to us can’t tell the story. Learning to tell a story is incredibly important because that’s how the money works. The money flows as a function of the stories.” The founder of Sequoia founder explains that the story is how you explain what you want to do, how long it’s going to take, who the competition is, and how much money you need. a16z cofounder Ben Horowitz shared a similar view in a 2014 Forbes interview: “Storytelling is the most underrated skill… Companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. The company story is the company strategy.” He continues: “The story must explain at a fundamental level why you exist. Why does the world need your company? Why do we need to be doing what we’re doing and why is it important?… You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product.” This is the job of the founder and CEO: “The CEO must be the keeper of the story. The CEO is responsible for getting the story right, that it’s up to date, compelling, and can move the hearts of men and women. That’s the fundamental responsibility of the chief executive… The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better you make the strategy better.” Video source: Stanford Graduate School of Business (2010)

Sequoia founder Don Valentine: “The art of storytelling is incredibly important” “The art of storytelling is incredibly important. And many—maybe even most of the entrepreneurs who come to talk to us can’t tell the story. Learning to tell a story is incredibly important because that’s how the money works. The money flows as a function of the stories.” The founder of Sequoia founder explains that the story is how you explain what you want to do, how long it’s going to take, who the competition is, and how much money you need. a16z cofounder Ben Horowitz shared a similar view in a 2014 Forbes interview: “Storytelling is the most underrated skill… Companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy. The company story is the company strategy.” He continues: “The story must explain at a fundamental level why you exist. Why does the world need your company? Why do we need to be doing what we’re doing and why is it important?… You can have a great product, but a compelling story puts the company into motion. If you don’t have a great story it’s hard to get people motivated to join you, to work on the product, and to get people to invest in the product.” This is the job of the founder and CEO: “The CEO must be the keeper of the story. The CEO is responsible for getting the story right, that it’s up to date, compelling, and can move the hearts of men and women. That’s the fundamental responsibility of the chief executive… The mistake people make is thinking the story is just about marketing. No, the story is the strategy. If you make your story better you make the strategy better.” Video source: Stanford Graduate School of Business (2010)

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There's a whole new way to work on Earth. 🌎 Combining iconic imagery with professional-grade data, no-code tools, and Gemini capabilities, Google Earth empowers professionals to validate reality remotely, de-risk projects early, and make better, faster decisions. For decades users across the world have trusted Google Earth’s ground-breaking imagery of the real world. In today’s world, decisions are moving faster than traditional analysis can keep up. Google Earth is evolving to meet this challenge and save you time at work.

There's a whole new way to work on Earth. 🌎 Combining iconic imagery with professional-grade data, no-code tools, and Gemini capabilities, Google Earth empowers professionals to validate reality remotely, de-risk projects early, and make better, faster decisions. For decades users across the world have trusted Google Earth’s ground-breaking imagery of the real world. In today’s world, decisions are moving faster than traditional analysis can keep up. Google Earth is evolving to meet this challenge and save you time at work.

Google Earth

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The Bitcoiners tried to put this interview with BlackRock Chief Investment Officer out as the typical Bitcoin Bitcoin Bitcoin(because that's how they roll) interview but here are the adult clips: Quote From BlackRock CIO: "We are really focused on the utility of bridges to investors....looking for real world problems to solve...is a much better place to start. Brad Garlinghouse has said this probably a hundred times in different ways. "There is that 1% where I think that is focused on solving a real problem for real customers and is able to do that at scale and that's going to be game changing." - Brad Garlinghouse

Digital Asset Investor

20,834 görüntüleme • 1 yıl önce

𝗦𝗕𝗘𝗗𝗧 𝘄𝗶𝘁𝗵 𝗩𝗘𝗥𝗡𝗢𝗡 스벳 능력 시험 : 스능📖 ⠀ 버논님이 선택한 정답의 아이템은 바로 딥콜라겐 파워 부스팅 마스크팩💡 ⠀ 버논님의 추천 이유를 들어볼까요? ⠀ 37g 콜라겐 에센스를 그대로 굳혀 만들어 흘러내림 없이 편리한 수면팩으로 사용 가능합니다✨ ⠀ 밤새 피부에 콜라겐이 완전히 흡수되면서, 하얗던 시트가 투명하게 변하는 모습을 직접 확인해보세요 촉촉하고 빛나는 피부로 아침을 맞이할 수 있습니다 ⠀ ULTA BEAUTY STORE에서도 성분에디터 딥콜라겐 파워 부스팅 마스크팩을 만나보세요✨ ⠀ 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚𝙙… ⠀ ※ 본 제품은 현재 패키지 디자인이 리뉴얼되었습니다. ⠀ - ⠀ The SBEDT Ability Test: S-Neung 📖 ⠀ The item VERNON chose as the correct answer is… Deep Collagen Power Boosting Mask Pack! 💡 ⠀ Let’s hear why VERNON recommends it! ⠀ Formed with 37g of pure collagen essence, this mask solidifies into a convenient sleeping pack that stays in place with no dripping, and no mess! ✨ ⠀ Overnight, the collagen fully absorbs into your skin, and you can actually see the white sheet turn transparent by morning. Wake up to soft, radiant, and deeply hydrated skin. 💛 ⠀ You can now find the Deep Collagen Power Boosting Mask Pack at ULTA BEAUTY stores as well! ✨ ⠀ 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚𝙙… ⠀ ※ The packaging design of this product has been renewed . . . #VERNON #버논 #sungbooneditor #SBEDT #성분에디터 #스능 #스벳능력시험

𝗦𝗕𝗘𝗗𝗧 𝘄𝗶𝘁𝗵 𝗩𝗘𝗥𝗡𝗢𝗡 스벳 능력 시험 : 스능📖 ⠀ 버논님이 선택한 정답의 아이템은 바로 딥콜라겐 파워 부스팅 마스크팩💡 ⠀ 버논님의 추천 이유를 들어볼까요? ⠀ 37g 콜라겐 에센스를 그대로 굳혀 만들어 흘러내림 없이 편리한 수면팩으로 사용 가능합니다✨ ⠀ 밤새 피부에 콜라겐이 완전히 흡수되면서, 하얗던 시트가 투명하게 변하는 모습을 직접 확인해보세요 촉촉하고 빛나는 피부로 아침을 맞이할 수 있습니다 ⠀ ULTA BEAUTY STORE에서도 성분에디터 딥콜라겐 파워 부스팅 마스크팩을 만나보세요✨ ⠀ 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚𝙙… ⠀ ※ 본 제품은 현재 패키지 디자인이 리뉴얼되었습니다. ⠀ - ⠀ The SBEDT Ability Test: S-Neung 📖 ⠀ The item VERNON chose as the correct answer is… Deep Collagen Power Boosting Mask Pack! 💡 ⠀ Let’s hear why VERNON recommends it! ⠀ Formed with 37g of pure collagen essence, this mask solidifies into a convenient sleeping pack that stays in place with no dripping, and no mess! ✨ ⠀ Overnight, the collagen fully absorbs into your skin, and you can actually see the white sheet turn transparent by morning. Wake up to soft, radiant, and deeply hydrated skin. 💛 ⠀ You can now find the Deep Collagen Power Boosting Mask Pack at ULTA BEAUTY stores as well! ✨ ⠀ 𝙩𝙤 𝙗𝙚 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚𝙙… ⠀ ※ The packaging design of this product has been renewed . . . #VERNON #버논 #sungbooneditor #SBEDT #성분에디터 #스능 #스벳능력시험

성분에디터

13,551 görüntüleme • 9 ay önce

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,643 görüntüleme • 2 ay önce

Michael Seibel, Managing Director at Y Combinator, on why shipping a crappy product in under a month beats building a perfect one for a year: Michael starts with a simple challenge: "Do you remember the day Snapchat launched? Do you remember the day Instagram launched? Do you remember the day that WhatsApp launched? Remember the day that Uber or Lyft launched? Most likely you don't." His point cuts against how most founders think about launch day: "It turns out that launching is nowhere near as significant event to your users as it is to you. So, you should move up the launch as soon as possible." The reason comes down to validation. "Until you can get your product in front of customers, you can't validate whether it solves their problem. And so, it's much better to build a crappier product, release it sooner, and get it out there in front of customers, see if they want to use it." Michael Seibel acknowledges the approach isn't universal: "There's some exceptions. In some extremely regulated markets like banking, for example, or lending, it's just really hard to launch. You actually have to get one s*** done before you're even allowed to get customers." But for most founders, the bar is far lower than they think: "In most consumer and B2B startups that we encounter, it's actually possible to get some form of MVP built and launched in less than a month. And so, that's what you should be thinking about."

Michael Seibel, Managing Director at Y Combinator, on why shipping a crappy product in under a month beats building a perfect one for a year: Michael starts with a simple challenge: "Do you remember the day Snapchat launched? Do you remember the day Instagram launched? Do you remember the day that WhatsApp launched? Remember the day that Uber or Lyft launched? Most likely you don't." His point cuts against how most founders think about launch day: "It turns out that launching is nowhere near as significant event to your users as it is to you. So, you should move up the launch as soon as possible." The reason comes down to validation. "Until you can get your product in front of customers, you can't validate whether it solves their problem. And so, it's much better to build a crappier product, release it sooner, and get it out there in front of customers, see if they want to use it." Michael Seibel acknowledges the approach isn't universal: "There's some exceptions. In some extremely regulated markets like banking, for example, or lending, it's just really hard to launch. You actually have to get one s*** done before you're even allowed to get customers." But for most founders, the bar is far lower than they think: "In most consumer and B2B startups that we encounter, it's actually possible to get some form of MVP built and launched in less than a month. And so, that's what you should be thinking about."

Big Brain Business

75,019 görüntüleme • 4 ay önce

Salt & Stone founder Nima Jalali's advice for people starting their own companies: "Go all-in. You can't [have] work-life balance, you can't want to check out at 5. Because there's going to be someone right behind you that's going to come and take your place." "You have to make sure you love it. Because that's the way you're going to be able to do it around the clock, from the moment you wake up to when you go to sleep." "Forget the work-life balance stuff. You have to go hard, and you have to go all-in. And just use your instincts. Be competitive. Go after the big guys. Don't be afraid."

Salt & Stone founder Nima Jalali's advice for people starting their own companies: "Go all-in. You can't [have] work-life balance, you can't want to check out at 5. Because there's going to be someone right behind you that's going to come and take your place." "You have to make sure you love it. Because that's the way you're going to be able to do it around the clock, from the moment you wake up to when you go to sleep." "Forget the work-life balance stuff. You have to go hard, and you have to go all-in. And just use your instincts. Be competitive. Go after the big guys. Don't be afraid."

TBPN

32,384 görüntüleme • 5 ay önce