◤ 🔢How the ad for the Apple Calculator was made. See 🧵thread for full breakdown Work with Set Angle 📧 [email protected] #Cinema4D & #AfterEffects 🎵 The Jackson 5 - ABC

Drew a storyboard with index cards

Took a screenshot of the real thing and redrew it in Illustrator

Made two versions of the app, one shaded and one flat

Calculator rig made in After Effects 3D, with numbers popping out; the entire animation was done inside one comp.

Shiny button shot is just a faded version of the shaded calculator. Gives illusion of raised buttons

Button highlights made with thin stroke with taper (stroke, taper, trim paths, @plugineverything deep glow)

3D phone imported with @maxon Cineware plugin off a premade model

Simple shape layer bursts to illustrate touchscreen

Text shots done with Echo

Easing is match cuts and exponential curves matching whatever direction the shot was going before.

Noise using Noise and Noise HLS.

That's it. Let me know if you any questions.