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How the Dune: Prophecy Visual Effects Were Made Experience the extraordinary visual effects of Dune: Prophecy, crafted by renowned studios like Important Looking Pirates, Image Engine, Rodeo FX, and more. Led by VFX Supervisor Michael Enriquez and Producer Terron Pratt, the series features stunning environments, intricate CGI, and mesmerizing...

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The most prominent example of a film that was financially viable because of generative AI was “Here” by Robert Zemeckis. Starring Tom Hanks and Robin Wright, it shows a couple living through multiple decades. The film’s budget was ~$50m and wouldn’t be able to cover traditional process for de-aging: ▫️Make-up: Takes hour to put on and can make actors look 10 years younger (but not 50 as the film requires) ▫️CGI: Expensive and long (per NYT, “Persuading us that we’re watching Hanks and Wright in their 20s would have required hundreds of VFX artists, tens of millions of dollars and months of postproduction work.”) Zemeckis says “Here” was able to be made in 2024 but not in 2021 (due to CGI costs). Also by using generative AI, Hanks and Wright could act more naturally without thick make-up (or those CGI dots) on their face. The AI effects were done by Metaphysics (the company’s content head is Ed Ulbrich, the former CEO of Digital Domain, James Cameron’s FX firm). Metaphysics AI tools were particularly useful because of how much video and images there are of Hanks and Wright over the decades (won’t be the case for all actors). Some of those images include 1994’s “Forrest Gump”, which was also directed by Zemeckis starring Hanks and Wright. That banger used a lot of advanced aging effects for the time and won the 1995 Best Visual Effects Oscar. A best case scenario might be instead of a studio spending $200m for a single blockbuster, it could finance and staff up 4 films at $50m (which could reach same visual quality bar using new tech). *** More from NYT: “Here” featurette:

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