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How the Dune: Prophecy Visual Effects Were Made Experience the extraordinary visual effects of Dune: Prophecy, crafted by renowned studios like Important Looking Pirates, Image Engine, Rodeo FX, and more. Led by VFX Supervisor Michael Enriquez and Producer Terron Pratt, the series features stunning environments, intricate CGI, and mesmerizing...

13,623 görüntüleme • 1 yıl önce •via X (Twitter)

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✨ When I watch a great film, it’s the visual storytelling that pulls me in… moments so immersive you forget you’re looking at pixels and feel like you’ve stepped into a living universe. That kind of magic doesn’t happen by accident. It’s created by artists and technologists pushing the limits of what’s possible. 🎬 Visual effects aren’t just part of the story; they are its heartbeat. They shape emotion, scale, and the moments that stay with us long after the credits roll. 💡 That’s why I’m proud that AMD and Wētā FX are deepening our collaboration to explore new rendering and AI-driven tools that put more creative power in the hands of artists. 🔥 Wētā FX has shaped some of the most iconic visuals in modern cinema including the breathtaking artistry of the Avatar films to Avatar: Fire and Ash (debuting today), Wētā FX and AMD technology have helped define modern cinema. With the integration of AMD CPUs and GPUs, we’ll be enabling networks of AI models to work interactively, helping artists gain more control, more flexibility, and more room to experiment as they shape the stories that define our time. 🌟 It was great to welcome Daniel Seah to Austin to talk about the future of VFX, our partnership, and what comes next. 🚀 The next era of storytelling is being built by artists and technologists powered by Wētā FX’s vision and AMD’s technology, and we’re proud to help bring it to life.

Jack Huynh

12,755 görüntüleme • 8 ay önce

The most prominent example of a film that was financially viable because of generative AI was “Here” by Robert Zemeckis. Starring Tom Hanks and Robin Wright, it shows a couple living through multiple decades. The film’s budget was ~$50m and wouldn’t be able to cover traditional process for de-aging: ▫️Make-up: Takes hour to put on and can make actors look 10 years younger (but not 50 as the film requires) ▫️CGI: Expensive and long (per NYT, “Persuading us that we’re watching Hanks and Wright in their 20s would have required hundreds of VFX artists, tens of millions of dollars and months of postproduction work.”) Zemeckis says “Here” was able to be made in 2024 but not in 2021 (due to CGI costs). Also by using generative AI, Hanks and Wright could act more naturally without thick make-up (or those CGI dots) on their face. The AI effects were done by Metaphysics (the company’s content head is Ed Ulbrich, the former CEO of Digital Domain, James Cameron’s FX firm). Metaphysics AI tools were particularly useful because of how much video and images there are of Hanks and Wright over the decades (won’t be the case for all actors). Some of those images include 1994’s “Forrest Gump”, which was also directed by Zemeckis starring Hanks and Wright. That banger used a lot of advanced aging effects for the time and won the 1995 Best Visual Effects Oscar. A best case scenario might be instead of a studio spending $200m for a single blockbuster, it could finance and staff up 4 films at $50m (which could reach same visual quality bar using new tech). *** More from NYT: “Here” featurette:

Trung Phan

677,857 görüntüleme • 8 ay önce