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How Wispr Flow built a UGC growth engine where creators are making $100k+/year

14,210 görüntüleme • 7 gün önce •via X (Twitter)

10 Yorum

Sky Yang profil fotoğrafı
Sky Yang7 gün önce

Creators making $100k+ a year off UGC is crazy

Joe Spisak | Fulfill.com profil fotoğrafı
Joe Spisak | Fulfill.com6 gün önce

@WisprFlow @hectorserrranoo What share of creators who joined a year ago are now earning $100k/year?

RC | Saas Marketing 🚀 profil fotoğrafı
RC | Saas Marketing 🚀6 gün önce

@WisprFlow @hectorserrranoo the underrated part of ugc programs is per-creator attribution. without unique links you can't tell who drives signups versus views.

Dr Zain Hasan DO profil fotoğrafı
Dr Zain Hasan DO7 gün önce

@WisprFlow @hectorserrranoo Sign me up

Lucas FLandre / Founder trace profil fotoğrafı
Lucas FLandre / Founder trace6 gün önce

@WisprFlow @hectorserrranoo UGC six figures. Traditional ads are cooked, no ?

Mikhail Rogov profil fotoğrafı
Mikhail Rogov7 gün önce

@WisprFlow @hectorserrranoo $100k/year changes the creator relationship. They can learn the product deeply instead of chasing one-off briefs.

Yuri Shan profil fotoğrafı
Yuri Shan6 gün önce

@WisprFlow @hectorserrranoo The unlock in programs like this is paying on performance instead of per post, which turns top creators into a commission-only sales team. Did Wispr cap payouts per video, or let the winners run uncapped?

Ethan Halfhide profil fotoğrafı
Ethan Halfhide7 gün önce

@WisprFlow @hectorserrranoo Paying creators like partners instead of vendors is the whole trick. When they can make $100k a year, they make way better content than any agency brief ever will.

Jon Cheney profil fotoğrafı
Jon Cheney6 gün önce

@WisprFlow @hectorserrranoo Creators making $100k a year off one product is a big shift. How did they keep it from feeling like ads?

Sana profil fotoğrafı
Sana6 gün önce

@WisprFlow @hectorserrranoo Creators making $100k+ is the cheapest sales team a product ever hired.

Benzer Videolar

Hector Serrano (Hector) runs what may be the most innovative paid growth program in Silicon Valley. He joined Wispr Flow at 19, days after quitting D1 soccer. After making every ad himself for 1.5 years, he took the playbook the best e-com brands have used for years and made it work for B2B SaaS: creators make the ads, get paid a cut of the ad spend, and the best of them earn $100K+ a year. Over the past year, Wispr Flow grew revenue 30x+ and recently raised at a $2B valuation. Hector shares his full playbook. We cover: 01:17 What Hector does at Wispr Flow 03:10 The number-one growth lever 04:25 When to start investing in paid ads 08:27 The paid-UGC strategy and how it developed 13:44 How creator compensation works: percent of ad spend vs. GMV 20:07 The profile of a great modern marketing hire 25:03 The importance of young talent 28:22 Hector’s journey from D1 soccer to Wispr Flow 31:03 Step-by-step: How to build a paid-UGC group from zero 43:03 Reaching out to creators 45:37 Building culture inside your creator group 48:31 The role of the media buyer alongside the creative lead 50:05 Team size and structure 53:44 Why UGC works even in technical and enterprise SaaS 56:15 Advice for people embarking on the creator path 59:50 Common mistakes to avoid 01:02:21 The sports approach to hiring 01:03:52 Why the best marketers are allergic to AI output 01:08:07 Founder-led content 01:16:01 Why YouTube packaging matters more than production quality 01:20:06 Lightning round and final thoughts Also available on YouTube:

Lenny Rachitsky

201,746 görüntüleme • 7 gün önce