Loading video...

Video Failed to Load

Go Home

I started working with PGA TOUR last year to create a unique art style which could be applied to their coverage of the FedEx Cup. In this thread I'll show some of the work and talk about the process 👇🧵⛳️

12,682 views • 2 years ago •via X (Twitter)

12 Comments

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

My 2024 brief was to create artwork of every player in contention to qualify for the Championship. Here's a selection of full body art...

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

...and some past winners...

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

...and moments of elation...

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

I was also on call to produce three reactive pieces of Scottie right after he won which are being used in new promos...

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

This is how the final art was integrated into footage, with narration by Jeremy Renner

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

I used my knowledge of motion design to ready all art files for ease of hand over to the creative team

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

Being part of a larger creative team gave my work a big boost and when my art was integrated it really added a sense of dynamism to my work.

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

My initial brief was to create a unique art style that would form the main thrust of this element of the project. With expert direction from the PGA Tour creative team, I arrived at this final style which mimics the chrome of the FedEx trophy.

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

I created over 100 pieces of player art which were used in TV promos, the Championship coverage and on major US sports networks to anchor statistics and other related segments. This was easily the largest project and work load I've been involved in delivering.

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

Here's what I used for the project: art creation: @Procreate art file organisation: @Photoshop hardware: iPad Pro and Apple pencil

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

@Photoshop It was a privilege ⛳️

Dan Leydon 🎨's profile picture
Dan Leydon 🎨2 years ago

@Photoshop this piece specifically got me the project. you never know how what you're drawing at the time will matter to someone, somewhere

Related Videos