I think Insta360 opening its first flagship outside Asia in Times Square on September 19 says more than global expansion. What's interesting is how a camera brand builds enough momentum around creators, travel, sports and everyday storytelling to make people want to experience the brand in the physical world.... That momentum didn't come from camera specs alone. Insta360 has consistently given creators new ways to capture and share experiences and in the process, built a community and creator culture around the products. More than 10 million cameras shipped is impressive. But to me, the more interesting signal is what has grown around those cameras: a community of people using them to document, create, and share the world in new ways. And that idea is taking another step forward today with the U.S. launch of 3D Spatial Capture. The feature is really impressive. With just a 360 camera, you can record a video of a space and turn it into an explorable 3D scene through the Insta360 app, no professional equipment, complex capture setup, or specialized software required. Once generated, you can share the scene with anyone through a link. But what excites me most isn't just the technology; it's what people can preserve with it. Imagine capturing your childhood home before your family moves away, keeping a favorite exhibition after it closes, or preserving a memorable travel destination as a 3D space you can return to years later. That's also why the Times Square opening feels significant to me. It represents the next stage of Insta360's journey from a camera brand known for imaging innovation and creator culture to a brand that believes everyone can be a creator, and is building the tools and technology to help more people bring their ideas and experiences to life. Insta360 #Insta360show more

Tansu Yegen

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