If I'm searching for a flight on Google, I now have to scroll through two pages of ads, airlines and AI responses before I find Google Flights—which is actually superior than Skyscanner or anything else I've tried. In Google Flights, results are nearly instantaneous, you can apply filters without... reloading, and there's virtually no advertising clutter. It has a price calendar, a price history graph, price-tracking alerts, and a "Best flights" ranking that weighs cost against duration and layovers instead of simply sorting by price. Why is Google burying its own superior product? Because of the EU's Digital Markets Act, of course. And now the EU is hitting Google with another billion-euro fine because it still isn't demoting its own services enough. Is there a rational justification for this beyond European hostility toward American Big Tech—an industry in which Europe has fallen hopelessly behind?show more

Maarten Boudry

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