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In our newest HBR Masterclass, Professor Rita McGrath explains why great strategy starts with identifying your organization's center—the core idea that guides every decision—and why saying no is often just as important as saying yes. Subscribe to HBR Executive:

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Competitive advantage doesn’t last as long as it used to. In this HBR Executive Masterclass, learn why strategy in today’s environment is less about defending an existing advantage and more about moving quickly to the next one. Discover the concept of transient advantage, explore five different ways organizations can find their strategic center, and learn how great leaders create clarity without making every decision themselves. Subscribe to HBR Executive:
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