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In this insider account, former Anheuser-Busch executive Anson Frericks shows how ESG and DEI policies destroyed a legendary American brand. Read the ultimate case study, LAST CALL FOR BUD LIGHT, out 2/4. Pre-order now:

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30,433 次观看 • 1 年前 •via X (Twitter)

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John Chadwick 的头像

John Chadwick1 年前

The marketing decline started long before 2023 (circa 2014) but certainly plummeted then

jct4351 的头像

jct43511 年前

@ColumbiaBugle The real story isn’t how woke adds made people stop drinking good beer but how for years prior, great adds got people to drink can after can and bottle after bottle of shitty beer

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Former Anheuser-Busch executive Anson tells Clay Travis: "This company lost 30% of its sales two years ago; it lost another 10% last year with Bud Light. It's still declining this year, and one of the reasons is still, no accountability." Last Call for Bud Light:

Former Anheuser-Busch executive Anson tells Clay Travis: "This company lost 30% of its sales two years ago; it lost another 10% last year with Bud Light. It's still declining this year, and one of the reasons is still, no accountability." Last Call for Bud Light:

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Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story. (0:00) The Fall of Anheuser-Busch (2:20) The Evils of Stakeholder Capitalism (10:42) How Covid and George Floyd Changed the Business World Forever (15:40) How Obama Destroyed the Middle Class and Made the Rich Richer (19:19) Zyn’s DEI and LGBTQ Agenda (26:14) The Companies You’re Giving Money to Hate You (32:55) The Pronoun Police (40:20) The Untold Origins of Bud Light’s Dylan Mulvaney Partnership (43:11) Does Dylan Mulvaney Love Zyn? (51:10) How Frericks Would Have Fixed the Bud Light Disaster (1:02:19) Do These CEOs Even Like Their Own Products? (1:12:35) The Social Justice Movements Created to Destroy the West Includes paid partnerships.

Former Anheuser-Busch executive Anson Frericks watched as Bud Light committed suicide by woke white lady. It’s a gruesome story. (0:00) The Fall of Anheuser-Busch (2:20) The Evils of Stakeholder Capitalism (10:42) How Covid and George Floyd Changed the Business World Forever (15:40) How Obama Destroyed the Middle Class and Made the Rich Richer (19:19) Zyn’s DEI and LGBTQ Agenda (26:14) The Companies You’re Giving Money to Hate You (32:55) The Pronoun Police (40:20) The Untold Origins of Bud Light’s Dylan Mulvaney Partnership (43:11) Does Dylan Mulvaney Love Zyn? (51:10) How Frericks Would Have Fixed the Bud Light Disaster (1:02:19) Do These CEOs Even Like Their Own Products? (1:12:35) The Social Justice Movements Created to Destroy the West Includes paid partnerships.

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JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke with the Daily Caller. “Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source said. This is what you get when you hire ‘woke’ progressives who know nothing about marketing.

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Sensitive content

🔥Bud Light ran one ad of Dylan Mulvaney and cost the company AT LEAST $395 Million for that Quarter & destroyed the brand. American Eagle ran one ad of Sydney Sweeney and the market valuation for AEO went up between $300-400 Million. So what have we learned? Woke not only doesn’t sell but it destroys brand valuation. Stop listening to these idiot clowns with 250k pieces of paper they call “Degrees”…they don’t know how to run a company..they don’t know how to run a country and they don’t even know HOW TO VOTE properly. E.G. see Mamdani in Manhattan/Brooklyn hipster liberal voting turnout. Never cave the to outraged minority wokesters. Next time just consult us we’ll save you billions.

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144,551 次观看 • 11 个月前