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JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke...

6,455,597 views • 3 years ago •via X (Twitter)

34 Comments

American Stories Network's profile picture
American Stories Network1 year ago

Unskippable. Unforgettable. Unbeatable. Your brand deserves the spotlight, and @AmericanStorie3 delivers with seamless brand integrations into high-quality, national TV shows. Ready to shine? ✨ Let’s talk! #TVIntegration #Branding #Marketing

Collin Rugg's profile picture
Collin Rugg3 years ago

Full details:

Meme’nOnLibs's profile picture
Meme’nOnLibs3 years ago

Down they go 😂😂

RadioJunctionTx76853's profile picture
RadioJunctionTx768533 years ago

It doesn’t matter if they’re giving it away free, or if they advertise using mom, the flag, & apple pie. They’ve destroyed their brand. I can’t see a 12 or 24 pack without thinking about a sissy dude trying but failing to look like Audrey Hepburn.

47 THE GREATEST /AMERICAFIRST /Veteran/John 3:16's profile picture
47 THE GREATEST /AMERICAFIRST /Veteran/John 3:163 years ago

Still not enough. The brand needs to be permanently shut down. Too little too late. BTW, they are still sponsoring this depraved crap.

Patrick Briody's profile picture
Patrick Briody3 years ago

@DineshDSouza Marketing 101 : know your customer base like the back of your hand ! Try for growth, but never at the risk of upsetting your base. Repeat ... from a Mktg/Econ dude

Savannah's profile picture
Savannah3 years ago

The epitome of go woke, go broke.

Phil's profile picture
Phil3 years ago

It’s not that they know nothing about marketing. It’s that their sphere of influence is an echo chamber that is self imposed by their own woke ideology, internal corporate DEI policies, the ESG rating system and the legacy media.

MIYeska 💯🇺🇸's profile picture
MIYeska 💯🇺🇸3 years ago

It doesn’t matter. They clearly had promotions in Canada last weekend. They are done. I will NEVER buy another AB product ever.

3rd Degree Byrne's profile picture
3rd Degree Byrne3 years ago

Will go down as one of the worst marketing strategies of all time.

Tanya Berlaga's profile picture
Tanya Berlaga3 years ago

Bud the genius who did this 👇 is still there, correct?

FeelinFroggy's profile picture
FeelinFroggy3 years ago

Yet just a few days ago the budlight truck went balls deep in trans land. Boycott to bankruptcy

Jonathan 🇺🇲's profile picture
Jonathan 🇺🇲3 years ago

Long overdue. Too little too late.

Jared Monroe's profile picture
Jared Monroe3 years ago

“I’m a business woman…” Yeah imma stop you right there.

Tweety Trumpster's profile picture
Tweety Trumpster3 years ago

Tooo little tooo late

Allen Kyzer's profile picture
Allen Kyzer3 years ago

They could give it away at any location, and I wouldn’t stop to take it. I don’t wish to be seen with it in my hand, my grocery cart, nor my cooler. Not happening!!!

SHEEPLSUCK™️🇺🇸's profile picture
SHEEPLSUCK™️🇺🇸3 years ago

Some other woke corporation will pick them up and these two will destroy their brand next. 😂

Charles Watson's profile picture
Charles Watson3 years ago

It wasn't so much their knowledge of marketing as knowing what America is really about, and it isn't about wokeness.

HockeyMark1967's profile picture
HockeyMark19673 years ago

Alissa Heinerscheid will go down in history as the worst marketing choice in the history of America. How’s that Ivy League degree working for you now?

Vindi 💜💜's profile picture
Vindi 💜💜3 years ago

Ummmm nope. Play stupid games win stupid prizes. Never Anheuser Busch in my home again! #BoycottAnheuserBusch

Anti-Taxxer's profile picture
Anti-Taxxer3 years ago

@WakeAwake1 Will never buy again. I’m fully out.

Reno Ciccotta's profile picture
Reno Ciccotta3 years ago

Scapegoats for the higher-ups at AB who knew exactly what these marketing VPs were doing with this suicidal ad campaign

Van Sant Kalb III's profile picture
Van Sant Kalb III3 years ago

I bet she never drank a Bud light before

Ben Coleman's profile picture
Ben Coleman3 years ago

And it took them this long to figure out the problem? Zero sympathy for AB & Bud Light! #Gone

Adam Smith's profile picture
Adam Smith3 years ago

This is just now happening? 🤣📉

bignftboss.eth's profile picture
bignftboss.eth3 years ago

Too late. Damage to brand is done. Will take years to recover. 👎

洛河之子's profile picture
洛河之子3 years ago

Why listen humbly to the customers when I can just project my own ideology?!! Surely Bud Light is not fungible!

sincere's profile picture
sincere3 years ago

Oh I get it…they needed young drinkers and that’s where it’s marketed to the Pedos who, among other influences they’re trying to introduce to kids, intoxicate children in their drag events, after school or at a parade.

Mr K's profile picture
Mr K3 years ago

Alissa Gordon who proudly calls herself the “first female to lead the largest beer brand in the industry”…😂

Roberta Murphy (Thompson)'s profile picture
Roberta Murphy (Thompson)3 years ago

These two not only destroyed an iconic brand, they also did tremendous damage to the cause they were promoting.

kyle's profile picture
kyle3 years ago

Marketing to less than 2% of the U.S population was a super smart approach!

ThePunKing's profile picture
ThePunKing3 years ago

If they fired them the next day it would have saved them a lot of money. There should be an analysis of the estimated lawsuit/legal cost vs the brand value lost. That would be a fun read.

Get Out of Your Algorithms's profile picture
Get Out of Your Algorithms3 years ago

She'll be hired on at Disney next week

Autliers's profile picture
Autliers3 years ago

Still not buying that piss water.

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