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JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke...

6,455,597 次观看 • 3 年前 •via X (Twitter)

34 条评论

American Stories Network 的头像
American Stories Network1 年前

Unskippable. Unforgettable. Unbeatable. Your brand deserves the spotlight, and @AmericanStorie3 delivers with seamless brand integrations into high-quality, national TV shows. Ready to shine? ✨ Let’s talk! #TVIntegration #Branding #Marketing

Collin Rugg 的头像
Collin Rugg3 年前

Full details:

Meme’nOnLibs 的头像
Meme’nOnLibs3 年前

Down they go 😂😂

RadioJunctionTx76853 的头像
RadioJunctionTx768533 年前

It doesn’t matter if they’re giving it away free, or if they advertise using mom, the flag, & apple pie. They’ve destroyed their brand. I can’t see a 12 or 24 pack without thinking about a sissy dude trying but failing to look like Audrey Hepburn.

47 THE GREATEST /AMERICAFIRST /Veteran/John 3:16 的头像
47 THE GREATEST /AMERICAFIRST /Veteran/John 3:163 年前

Still not enough. The brand needs to be permanently shut down. Too little too late. BTW, they are still sponsoring this depraved crap.

Patrick Briody 的头像
Patrick Briody3 年前

@DineshDSouza Marketing 101 : know your customer base like the back of your hand ! Try for growth, but never at the risk of upsetting your base. Repeat ... from a Mktg/Econ dude

Savannah 的头像
Savannah3 年前

The epitome of go woke, go broke.

Phil 的头像
Phil3 年前

It’s not that they know nothing about marketing. It’s that their sphere of influence is an echo chamber that is self imposed by their own woke ideology, internal corporate DEI policies, the ESG rating system and the legacy media.

MIYeska 💯🇺🇸 的头像
MIYeska 💯🇺🇸3 年前

It doesn’t matter. They clearly had promotions in Canada last weekend. They are done. I will NEVER buy another AB product ever.

3rd Degree Byrne 的头像
3rd Degree Byrne3 年前

Will go down as one of the worst marketing strategies of all time.

Tanya Berlaga 的头像
Tanya Berlaga3 年前

Bud the genius who did this 👇 is still there, correct?

FeelinFroggy 的头像
FeelinFroggy3 年前

Yet just a few days ago the budlight truck went balls deep in trans land. Boycott to bankruptcy

Jonathan 🇺🇲 的头像
Jonathan 🇺🇲3 年前

Long overdue. Too little too late.

Jared Monroe 的头像
Jared Monroe3 年前

“I’m a business woman…” Yeah imma stop you right there.

Tweety Trumpster 的头像
Tweety Trumpster3 年前

Tooo little tooo late

Allen Kyzer 的头像
Allen Kyzer3 年前

They could give it away at any location, and I wouldn’t stop to take it. I don’t wish to be seen with it in my hand, my grocery cart, nor my cooler. Not happening!!!

SHEEPLSUCK™️🇺🇸 的头像
SHEEPLSUCK™️🇺🇸3 年前

Some other woke corporation will pick them up and these two will destroy their brand next. 😂

Charles Watson 的头像
Charles Watson3 年前

It wasn't so much their knowledge of marketing as knowing what America is really about, and it isn't about wokeness.

HockeyMark1967 的头像
HockeyMark19673 年前

Alissa Heinerscheid will go down in history as the worst marketing choice in the history of America. How’s that Ivy League degree working for you now?

Vindi 💜💜 的头像
Vindi 💜💜3 年前

Ummmm nope. Play stupid games win stupid prizes. Never Anheuser Busch in my home again! #BoycottAnheuserBusch

Anti-Taxxer 的头像
Anti-Taxxer3 年前

@WakeAwake1 Will never buy again. I’m fully out.

Reno Ciccotta 的头像
Reno Ciccotta3 年前

Scapegoats for the higher-ups at AB who knew exactly what these marketing VPs were doing with this suicidal ad campaign

Van Sant Kalb III 的头像
Van Sant Kalb III3 年前

I bet she never drank a Bud light before

Ben Coleman 的头像
Ben Coleman3 年前

And it took them this long to figure out the problem? Zero sympathy for AB & Bud Light! #Gone

Adam Smith 的头像
Adam Smith3 年前

This is just now happening? 🤣📉

bignftboss.eth 的头像
bignftboss.eth3 年前

Too late. Damage to brand is done. Will take years to recover. 👎

洛河之子 的头像
洛河之子3 年前

Why listen humbly to the customers when I can just project my own ideology?!! Surely Bud Light is not fungible!

sincere 的头像
sincere3 年前

Oh I get it…they needed young drinkers and that’s where it’s marketed to the Pedos who, among other influences they’re trying to introduce to kids, intoxicate children in their drag events, after school or at a parade.

Mr K 的头像
Mr K3 年前

Alissa Gordon who proudly calls herself the “first female to lead the largest beer brand in the industry”…😂

Roberta Murphy (Thompson) 的头像
Roberta Murphy (Thompson)3 年前

These two not only destroyed an iconic brand, they also did tremendous damage to the cause they were promoting.

kyle 的头像
kyle3 年前

Marketing to less than 2% of the U.S population was a super smart approach!

ThePunKing 的头像
ThePunKing3 年前

If they fired them the next day it would have saved them a lot of money. There should be an analysis of the estimated lawsuit/legal cost vs the brand value lost. That would be a fun read.

Get Out of Your Algorithms 的头像
Get Out of Your Algorithms3 年前

She'll be hired on at Disney next week

Autliers 的头像
Autliers3 年前

Still not buying that piss water.

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