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JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign. Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company according to a source who spoke... show more

Collin Rugg

2,754,850 subscribers

6,455,597 次观看 • 3 年前 •via X (Twitter)

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34 条评论

American Stories Network 的头像

American Stories Network1 年前

Unskippable. Unforgettable. Unbeatable. Your brand deserves the spotlight, and @AmericanStorie3 delivers with seamless brand integrations into high-quality, national TV shows. Ready to shine? ✨ Let’s talk! #TVIntegration #Branding #Marketing

Collin Rugg 的头像

Collin Rugg3 年前

Full details:

Meme’nOnLibs 的头像

Meme’nOnLibs3 年前

Down they go 😂😂

RadioJunctionTx76853 的头像

RadioJunctionTx768533 年前

It doesn’t matter if they’re giving it away free, or if they advertise using mom, the flag, & apple pie. They’ve destroyed their brand. I can’t see a 12 or 24 pack without thinking about a sissy dude trying but failing to look like Audrey Hepburn.

47 THE GREATEST /AMERICAFIRST /Veteran/John 3:16 的头像

47 THE GREATEST /AMERICAFIRST /Veteran/John 3:163 年前

Still not enough. The brand needs to be permanently shut down. Too little too late. BTW, they are still sponsoring this depraved crap.

Patrick Briody 的头像

Patrick Briody3 年前

@DineshDSouza Marketing 101 : know your customer base like the back of your hand ! Try for growth, but never at the risk of upsetting your base. Repeat ... from a Mktg/Econ dude

Savannah 的头像

Savannah3 年前

The epitome of go woke, go broke.

Phil 的头像

Phil3 年前

It’s not that they know nothing about marketing. It’s that their sphere of influence is an echo chamber that is self imposed by their own woke ideology, internal corporate DEI policies, the ESG rating system and the legacy media.

MIYeska 💯🇺🇸 的头像

MIYeska 💯🇺🇸3 年前

It doesn’t matter. They clearly had promotions in Canada last weekend. They are done. I will NEVER buy another AB product ever.

3rd Degree Byrne 的头像

3rd Degree Byrne3 年前

Will go down as one of the worst marketing strategies of all time.

Tanya Berlaga 的头像

Tanya Berlaga3 年前

Bud the genius who did this 👇 is still there, correct?

FeelinFroggy 的头像

FeelinFroggy3 年前

Yet just a few days ago the budlight truck went balls deep in trans land. Boycott to bankruptcy

Jonathan 🇺🇲 的头像

Jonathan 🇺🇲3 年前

Long overdue. Too little too late.

Jared Monroe 的头像

Jared Monroe3 年前

“I’m a business woman…” Yeah imma stop you right there.

Tweety Trumpster 的头像

Tweety Trumpster3 年前

Tooo little tooo late

Allen Kyzer 的头像

Allen Kyzer3 年前

They could give it away at any location, and I wouldn’t stop to take it. I don’t wish to be seen with it in my hand, my grocery cart, nor my cooler. Not happening!!!

SHEEPLSUCK™️🇺🇸 的头像

SHEEPLSUCK™️🇺🇸3 年前

Some other woke corporation will pick them up and these two will destroy their brand next. 😂

Charles Watson 的头像

Charles Watson3 年前

It wasn't so much their knowledge of marketing as knowing what America is really about, and it isn't about wokeness.

HockeyMark1967 的头像

HockeyMark19673 年前

Alissa Heinerscheid will go down in history as the worst marketing choice in the history of America. How’s that Ivy League degree working for you now?

Vindi 💜💜 的头像

Vindi 💜💜3 年前

Ummmm nope. Play stupid games win stupid prizes. Never Anheuser Busch in my home again! #BoycottAnheuserBusch

Anti-Taxxer 的头像

Anti-Taxxer3 年前

@WakeAwake1 Will never buy again. I’m fully out.

Reno Ciccotta 的头像

Reno Ciccotta3 年前

Scapegoats for the higher-ups at AB who knew exactly what these marketing VPs were doing with this suicidal ad campaign

Van Sant Kalb III 的头像

Van Sant Kalb III3 年前

I bet she never drank a Bud light before

Ben Coleman 的头像

Ben Coleman3 年前

And it took them this long to figure out the problem? Zero sympathy for AB & Bud Light! #Gone

Adam Smith 的头像

Adam Smith3 年前

This is just now happening? 🤣📉

bignftboss.eth 的头像

bignftboss.eth3 年前

Too late. Damage to brand is done. Will take years to recover. 👎

洛河之子的头像

洛河之子3 年前

Why listen humbly to the customers when I can just project my own ideology?!! Surely Bud Light is not fungible!

sincere 的头像

sincere3 年前

Oh I get it…they needed young drinkers and that’s where it’s marketed to the Pedos who, among other influences they’re trying to introduce to kids, intoxicate children in their drag events, after school or at a parade.

Mr K 的头像

Mr K3 年前

Alissa Gordon who proudly calls herself the “first female to lead the largest beer brand in the industry”…😂

Roberta Murphy (Thompson) 的头像

Roberta Murphy (Thompson)3 年前

These two not only destroyed an iconic brand, they also did tremendous damage to the cause they were promoting.

kyle 的头像

kyle3 年前

Marketing to less than 2% of the U.S population was a super smart approach!

ThePunKing 的头像

ThePunKing3 年前

If they fired them the next day it would have saved them a lot of money. There should be an analysis of the estimated lawsuit/legal cost vs the brand value lost. That would be a fun read.

Get Out of Your Algorithms 的头像

Get Out of Your Algorithms3 年前

She'll be hired on at Disney next week

Autliers 的头像

Autliers3 年前

Still not buying that piss water.

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The Bud Light boycott is actually working: The company is tripling their marketing spending to save the brand this summer. The company is literally giving away beer for free to sellers. Bud Light sales dropped 17% by mid-April. CEO Michel Doukeris has officially disavowed the Dylan Mulvaney partnership. In store sales dropped 26% in the final week of April.

Collin Rugg

5,068,368 次观看 • 3 年前

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41,762 次观看 • 2 年前

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12,887 次观看 • 6 个月前

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35,663 次观看 • 1 年前

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Patrick Haede

65,475 次观看 • 1 年前

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Ed Krassenstein

1,395,659 次观看 • 2 年前

Weekend experiment. Beers in cooler at Nashville area event. Pick which beer you want. No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand.

Clay Travis

2,510,489 次观看 • 3 年前

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Benny Johnson

367,165 次观看 • 5 个月前

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234,972 次观看 • 7 个月前

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Some employees of a catering company is making a marketing video for their mobile catering business. They had gotten permission from the manager of the parking lot they were in. In the middle of the video, a woman comes and demands that they leave, that they will attract animals, and then proceeds to dump their food all over the ground. She happens to be a board member at the at the local country club they were pitching their marketing for. Seeing how she treats people, should she be removed as a board member or should she be charged for destroying their food?

SonnyBoy🇺🇸

80,780 次观看 • 6 个月前

“Will I rather have better bars but bad marketing or whack bars but better marketing” ‘Fvck this whole thing you tryna prove you got bars, it’s a in the moment thing, after that, we don’t care about you’ I WILL RATHER GO FOR GOOD MARKETING AND WHACK BARS, NIGGAS ARE GOING TO GET MAD, THE FACT IS “I GOT BOTH” ~NASTY C

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20,477 次观看 • 1 个月前

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323,798 次观看 • 3 个月前

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338,071 次观看 • 2 年前

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Olivia Kory

14,575 次观看 • 1 年前

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Carrie Rose

16,108 次观看 • 3 年前

Ben & Jerry’s ran by two liberal fvcks who don’t believe in what they are advocating for, released their new propaganda ad.” The company lost $2.5 Billion since the ice cream brand sparked a boycott for comments made on 4th July saying that America must return "stolen Indigenous land." It’s time to Bud Light them AGAIN!!

I Meme Therefore I Am 🇺🇸

2,082,992 次观看 • 1 年前

Finder is an a MAC native app and literally the base utility for everything on the OS. They just introduced a new Mac Neo which is more affordable for Gen Z aka students that are younger and even made a whole new look for the Finder making him a little guy. HOW ARE WE NOT SEEING THE GENIUS MARKETING TRICK HERE. They intend for the mini finder guy to go INSANELY viral and promote their new and affordable product - quite literally don't even need to think deep to understand that it's already working with this many posts on twitter calling him insanely cute. People already started noticing the new marketing spin to the NEO and $Finder is a part of it. I have already assigned mods and paid for 100x boosts. People will see the Neo marketing and associate it with $Finder's new look. A literal new mascot from one of the biggest companies in the world that is intended to bring in Gen Z to buy their product. Links: Tiktok proof: CA:HpceJG5ErFDgVKvDrLt8TUyyaGinBdzgJoi81J96pump

Finder is an a MAC native app and literally the base utility for everything on the OS. They just introduced a new Mac Neo which is more affordable for Gen Z aka students that are younger and even made a whole new look for the Finder making him a little guy. HOW ARE WE NOT SEEING THE GENIUS MARKETING TRICK HERE. They intend for the mini finder guy to go INSANELY viral and promote their new and affordable product - quite literally don't even need to think deep to understand that it's already working with this many posts on twitter calling him insanely cute. People already started noticing the new marketing spin to the NEO and $Finder is a part of it. I have already assigned mods and paid for 100x boosts. People will see the Neo marketing and associate it with $Finder's new look. A literal new mascot from one of the biggest companies in the world that is intended to bring in Gen Z to buy their product. Links: Tiktok proof: CA:HpceJG5ErFDgVKvDrLt8TUyyaGinBdzgJoi81J96pump

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33,396 次观看 • 4 个月前