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In this insider account, former Anheuser-Busch executive Anson Frericks shows how ESG and DEI policies destroyed a legendary American brand. Read the ultimate case study, LAST CALL FOR BUD LIGHT, out 2/4. Pre-order now:

Threshold Editions

1,733 subscribers

30,433 Aufrufe • vor 1 Jahr •via X (Twitter)

Finanzen Nachrichten & Politik

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2 Kommentare

Profilbild von John Chadwick

John Chadwickvor 1 Jahr

The marketing decline started long before 2023 (circa 2014) but certainly plummeted then

Profilbild von jct4351

jct4351vor 1 Jahr

@ColumbiaBugle The real story isn’t how woke adds made people stop drinking good beer but how for years prior, great adds got people to drink can after can and bottle after bottle of shitty beer

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Sensitive content

🔥Bud Light ran one ad of Dylan Mulvaney and cost the company AT LEAST $395 Million for that Quarter & destroyed the brand. American Eagle ran one ad of Sydney Sweeney and the market valuation for AEO went up between $300-400 Million. So what have we learned? Woke not only doesn’t sell but it destroys brand valuation. Stop listening to these idiot clowns with 250k pieces of paper they call “Degrees”…they don’t know how to run a company..they don’t know how to run a country and they don’t even know HOW TO VOTE properly. E.G. see Mamdani in Manhattan/Brooklyn hipster liberal voting turnout. Never cave the to outraged minority wokesters. Next time just consult us we’ll save you billions.

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